By Susan Etlinger, Charlene Li and Rebecca Lieb The run-up to Facebook's IPO reminds me a bit of a wedding: everyone's attention is on the big day (expected to be Friday May 18), without much regard for the weeks, months and years afterward. Charlene Li, Rebecca Lieb, and I sat down to discuss some of the implications of a newly public Facebook: on shareholders, business and Facebook itself. -- SE Whether or not Facebook's IPO ends up being one of the world's largest (this Washington Post … [Read more...]
Going Mobile? Tell Us How
April 6, 2012 By 4 Comments
Taking the Enterprise Mobile - We're Researching It We're very excited to announce that Altimeter's next research report on mobile is taking shape as we speak with numerous interviews underway with solution providers and mobile strategists. Its goal? To help map out the winning strategies for enterprise line of business managers to take their teams mobile. Be they salespeople or executives, field service workers or information workers, we're exploring how, once a solid control plane is in … [Read more...]
Content Marketing. Content Strategy. What’s the Difference?
February 17, 2012 By 22 Comments
So content is the new black (and some 270,000 exact-match results for that phrase on Google suggest it's at least a deep, deep indigo). Inevitably, that's meant an escalated level of chatter, talk, and pontificating about content's role in the digital mix. As more and more marketers consider how content can work for them in the digital mix, a certain degree of confusion is beginning to obfuscate discussions and debates. Two very distinct disciplines, content strategy and content marketing, … [Read more...]
Pinterest Potential: User Collaboration
February 10, 2012 By 9 Comments
This post originally appeared on Altimeter Group Researcher Jaimy Szymanski's blog. Follow her on Twitter here. If you would have asked me, even a week ago, what I thought of Pinterest, I would've likely given this tongue-in-cheek answer: "I'm not getting married anytime soon, so it's not really for me." To some extent, I still think that, and I'm not alone. A recent stat released by Ignite Social Media confirms that 80 percent of Pinterest's users are female. Does that mean … [Read more...]
Twitter and censorship
January 27, 2012 By 2 Comments
By Alan Webber, Principal Analyst Almost 49 years ago, President John F. Kennedy stood at a podium in the divided city of Berlin where he proudly proclaimed that the wall that divided the city was an affront to basic human freedoms, that it was a symbol of the failure of communism and its ability to effective govern nations. Twenty-four years later, President Ronald Reagan stood in front of the Brandenburg Gate to encourage Soviet leader Mikhail Gorbachev to "tear down the wall" that divided … [Read more...]
Can Apple Lose The Mobile Innovation Game?
January 27, 2012 By 7 Comments
The big story this week is the record number of iPhones, iPads, iPods that Apple sold in Q4, 2011. Great news for Apple and it's shareholders - their stock got a 7% bump on the news - but, with stellar growth in the number of users of the iPhone, what's the achilles heel that slows their march on the market? I think it's innovation. It's something I've been doing a bit of thinking about on my own blog, and here's my case, I'm interested in your reasons for agreement or disagreement. "Apple … [Read more...]
Facebook’s IPO: What Does It Mean For…?
January 26, 2012 By 6 Comments
Over 800 million active users - more than half of whom log in on any given day and interact with over 900 million "objects" (pages, groups, communities, etc.). Over 250 million photos uploaded every day, over 70 languages on the site. The stats go on and on, and anyway you look at them, the numbers are huge. How can Facebook grow bigger still? That's what we're waiting so see as the tech world - heck, the world at large - holds it breath for the biggest IPO since Google went public in … [Read more...]
Finding Value In SOPA
January 18, 2012 By 2 Comments
There is a lot of discussions, arguing, lobbying, and political wrangling going on around the Stop Online Piracy Act (SOPA) and its sister legislation Protect IP Act (PIPA) right now. It has been portrayed as the battle between Silicon Valley and Hollywood, old media verses new media, Washington verses California, and on and on and on. But what is SOPA really and what is the potential value in the discussion around SOPA? What is SOPA? SOPA is essentially and anti-digital piracy bill that … [Read more...]
Content Marketing: What’s the Impact on the Advertising Ecosytem?
October 20, 2011 By 11 Comments
It's always a strangely climactic and at the same time anticlimactic moment when a book you write finally publishes. After months of writing, editing and corrections, you wait. And wait. One night, you return home to find a box on the doorstep. Suddenly, you're savoring that long-anticipated moment of holding the book in your hands. That how it transpired with my first book, and the moment was repeated yesterday when Content Marketing appeared at the door. It felt a bit like an ending, but … [Read more...]
