This post originally appeared on my Altimeter analyst Jeremiah Owyang's Web Strategy Blog By Chris Silva and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements. We’re live from the Google IO conference in SF with 6,000 developers, press, and media in San Francisco’s Moscone event center. We noticed a lot of Glass Explorer units (which surprisingly was barely mentioned in the keynote) … [Read more...]
New Research: Organize for Content
April 25, 2013 By 2 Comments
More than a handful of brands publish more content now than a major media property such as Time Magazine did 25 years ago. Despite the overwhelming and ever-increasing trend toward content marketing, and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations haven’t yet addressed content on either a strategic or tactical level. It’s high time they did, and hopefully my new research report, Organizing for Content, will help. It … [Read more...]
SXSW Interactive: Exploring the Perhiphery
March 25, 2013 By Leave a Comment
SXSW Interactive—or what I like to call it, “Geek Mardi Gras”—is over, and the dust is settling. Although there was no real central theme at this year’s SXSW Interactive conference, there were very interesting themes on the periphery of digital. It’s great that the conference curators are exploring the outside boundaries of “Interactive”. It’s just that kind of attention to peripheral vision (and not a direct hit on traditional interactive) that will keep South-By relevant … [Read more...]
Monolithic Mobile, Will You Buy In?
February 26, 2013 By 1 Comment
This post originally appeared on analyst Chris Silva's blog MakeMobileWork.com My colleague Brian's blog is abuzz with comments about mobile strategy, so key to success he urges readers to "[f]orget about social media," at least for a moment. Brian's comparison of social to mobile is apt, both began as fragmented, bootstrapped efforts, then social got the attention of the CMO. Now, it's mobile's turn; it's unfortunately common to come across companies with solid customer mobile initiatives … [Read more...]
New Research: Building A Foundation For Mobile
September 19, 2012 By 5 Comments
One of the major themes in our research this year is Adaptive Organization. As we think about what makes organizations adaptive, it's not just the tools and services that they embrace but also their ability to adapt to change to stay in touch internally and to reach customers and prospects proactively. A key ingredient to making companies more adaptive is the use of mobile technology, but many organization are not yet in a position to truly capitalize on mobile due to their lack of proper … [Read more...]
Call for Insights #3: Altimeter Blog Ring and the Sentient World
September 5, 2012 By 6 Comments
Request: We want to hear from you. Tell us on your blog or website how the Sentient World impacts your business (positively or negatively), and we’ll cross-link to the conversation. Altimeter Group continues its blog ring in September and October to deepen understanding of our three research themes. The next theme of focus is the Sentient World. Consider these key questions when contributing to the conversation on your blog or website: Once the information exchange begins, how can … [Read more...]
The Mobile Experience, Tables, Chairs and Screens
July 26, 2012 By 1 Comment
This post originally appeared on Chris Silva's MakeMobileWork blog. We talk a lot about screens these days, so much so that for me to type the word "table" without appending a "t" onto the end has become somewhat of a difficult task. That said, there's much talk about how it's important to converse with customers across the multiplying number of screens we interact with daily, but little thought given to what the experiences on each screen, each surface really are. In a meeting this week, … [Read more...]
Google Says, “It’s Our Turn” In Mobile
June 28, 2012 By 2 Comments
This is a repost from Chris Silva's blog Make Mobile Work. I spent yesterday morning at the Google I/O developer conference and, aside from peopleliterally skydiving into the event – the news was largely tech-related and heavily mobile. Google made announcements of its new Nexus Tablet, the JellyBean aka Android 4.1 OS and home media sharing features of its new Nexus Q device. Here is what stands out: Android grows up – It was no accident that the Android portion of the keynote … [Read more...]
New Enterprise Mobility Report: “Power To The People”
June 7, 2012 By 5 Comments
Today marks the publication of Altimeter Group's newest enterprise mobility research report, authored by analyst Chris Silva. We began with a hypothesis that, as the age of mobile = email has come to a close, are mobile employees being served with the proper applications to make them be more productive? Our guess was that they weren't, and largely, rollouts are just getting started but there are already some lessons to be learned. The most important is that different roles have different needs … [Read more...]
