Last month, Altimeter analyst Susan Etlinger spoke at the TED@IBM event in San Francisco. In a moving talk, she explains why, as we receive more and more data, we need to deepen our critical thinking skills. Because it's hard to move beyond collecting data to asking the right questions to really understanding it.
Susan's illuminating talk is now available on the TED.com site — and since appearing on the TED.com home page earlier this week, it's received close to 200,000 views. Watch the 12-minute video by clicking below. We hope you enjoy her talk as much as we did.
In a moving talk, she explains why, as we receive more and more data, we need to deepen our critical thinking skills.
We’re pleased to announce that Susan Etlinger, Brian Solis and Rebecca Lieb are each speaking at this year’s event.
In this one-hour webinar, analyst Susan Etlinger explores the phenomenon of “TV Everywhere” and shares findings from her recent report, Data Everywhere.
During the past several years, the television industry has changed dramatically, spurred by device proliferation, changing distribution methods, and the increasing popularity of social media.
By now, you’ve probably heard that data scientists at Facebook recently published a study in The Proceedings of the National Academy of Science…
To learn more about the state of social media command centers, Altimeter Group spoke with three organizations — MasterCard, eBay, and Wells Fargo Bank.
Late last year, I started wondering about social media command centers. Salesforce had launched one, as had Brandwatch, but I wondered: were they really still relevant? Were companies investing in command center deployments, or had interest subsided since their heyday in 2010?
In the past year, social data has continued to wend its way into organizations of all types, from large enterprise to small business to media and entertainment and the public sector. We’ve seen use cases far past marketing into product and service quality, entertainment programming, customer service, fraud detection and a host of other examples.
In this report, industry analyst Susan Etlinger demonstrates how leading organizations are deriving actionable intelligence from a holistic view of social and enterprise data.
I spend a lot of time reading and thinking about social data: what it is, what it isn’t, how to measure it, where it’s going.
The volatility of social data and the pace of change mean that tried-and-true measurement methods are no longer enough. Social data is different.
Everyone talks about the challenges of measuring the revenue impact of social media, but how are top brands actually doing it? And are they successfully measuring ROI?
Wherever I go, the question I hear most often is this: “What is the ROI of social media?” Even though most companies we’ve surveyed have a brand monitoring solution in place, few have yet to crack the measurement code. It remains one of the most stubborn challenges for the social business.