Join analyst Rebecca Lieb for:
Description: Digital channels are ‘on’ 24/7, a fact that’s as true for brands as it is for traditional media. Organizations struggle to keep up, not to mention remain relevant. All marketing organizations must now consider to what degree they will function in real time. New research from Altimeter Group’s Analyst Rebecca Lieb defines real time marketing (RTM), identifies the six RTM business scenarios, addresses the benefits, executional challenges and best practices of RTM and outlines how companies can move into real time readiness.
We’re pleased to announce that Susan Etlinger, Brian Solis and Rebecca Lieb are each speaking at this year’s event.
The Altimeter Group will be present at SXSW Interactive festival to research, interact, and share our insights on disruptive technology at this year’s 2012 SXSW in Austin Texas.