Redefining Marketing: What it Means to be a Modern Marketer

Modern Marketer

Marketing has changed substantially in the past few decades. With the proliferation of CRM, ecommerce, cookies, loyalty programs, etc. marketers have more customer data than ever. And just in the past few years, the widespread adoption of social and mobile technologies has brought more complexity, yet also the potential for even greater insight into the customer journey. The result of this goes beyond an update in marketing tactics, but a redefinition of marketing. Wikipedia tells us that, … [Read more...]

LeWeb Keynote 2012 Covering Altimeter Research Themes

Below is a 15 minute video which encapsulates Altimeter's themes on the Dynamic Customer Journey and the Sentient World. I'm really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across the street from Westminster Abbey was sold out. If you've not heard of LeWeb, this is a global Internet conference hosted by Loic and Geraldine Le Meur, a power couple that stem from Paris but are also living in Silicon Valley, this … [Read more...]