Social Strategy Webinar Slides Now Available

Jeremiah Owyang and I held a webinar entitled "Developing A Social Strategy" that had over 495 participants asking very insightful questions -- we had a great time sharing the information and got new ideas on how to develop our thinking as well. Many people who wanted to attend the webinar weren't able to because of schedule conflicts. We also received quite a few requests from people for the slides or recording so that they can forward it to colleagues and friends who would benefit from the … [Read more...]

Google Buzz and Kids – Parental Control Nightmare

by Charlene Li Like many parents, I try to take steps to keep my kids safe online, making sure that they understand not to share personal information online, or even to use their real names. They know how to write appropriate emails, and I constantly monitoring what they do, the emails they send, and most importantly, engaging in a constant dialog with what they are doing online. But when I logged into my Google Buzz account this evening, I found that my 9 year old daughter had posted the … [Read more...]

“Socialgraphics” webinar slides and recording now available

Thanks to everyone who attended the webinar we held today on "Understanding Your Customers' Social Behaviors". Many people wanted to attend the webinar but weren't able to because of schedule conflicts. So we're making the slides and a video recording (slides and audio) available here. You can also download from Slideshare.net (for slides) and drop.io (for the recording). Also, there was a vibrant conversation taking place on sites like Twitter, using the hashtag #socialgraphics (for search of … [Read more...]

International examples of “open” organizations and leaders needed

I'm wrapping up work on my next book "Open" and am in need of a few examples of organizations and leaders outside of North America. In particular, I'm looking for examples of organizations that have put in place more open information sharing or decisions making processes or technologies, and as a result, have seen substantial business impact. In particular, I'm interested in learning how they went through the journey of letting go of control, and in the process, transformed the relationship … [Read more...]

Social Search: Customers Influence Search Results Over Brands

This post was collaboratively written (in real time) on a wiki by Charlene Li, who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Twitter brokers a deal that offers search engines Microsoft Bing and Google Search access to their real time data streams.  Also, Facebook, offers up public status updates to be searched and served up to Microsoft's Bing. … [Read more...]

Revealing Google’s Stealth Social Network Play

This post was collaboratively written on a wiki by Charlene Li, who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technology at the Altimeter Group. Google has quietly been launching a social network right under our own chins.  No, it's not about Google extending Orkut, a social networking platform they developed a few years ago, or growing Google groups, or even launching their own … [Read more...]

Humorous example of social media monitoring: Sydney University

I was doing some research for my book, looking for instances of interesting social media monitoring when I came across this humorous example (thanks to BuzzNumbers). Jonathan Pease (not sure if it's the same Jonathan Pease who is on "Australia's Top Model"). was apparently bored in a university classroom and wrote this tweet: To which Sydney University replied in a tweet: To Jonathan Pease's credit, he took it all in stride and ended up retweeting Sydney University's and … [Read more...]

Why Social Media Marketing Fails – Notes From Web 2.0 Expo panel

I had the honor and pleasure of being on a panel with my two former Forrester colleagues, Peter Kim (now at Dachis Corporation) and Jeremiah Owyang (still at Forrester). Our topic: "Why Social Media Marketing Fails -- and What To Do About It". Peter organized the panel to discuss four topics: How can I get my culture to adapt? How can I make my campaigns work? What am I supposed to measure? Does social media even matter? I've included an audio podcast of the … [Read more...]

Future Of Social Networks presentation from SXSW

I had the honor of presenting at the SXSW conference last Saturday, on the topic "The Future Of Social Networks". I've embedded the slides below, and you can also access them on SlideShare. Below the slides I've included a quick synopsis, including examples of what the future will look like. I'd also like to get your ideas of what you think the experience will be like if/when your identity, contacts, and social activities are ubiquitous. Update: Some additional resources include a Twitter feed … [Read more...]

Skittles bravely lets social media take over the homepage, redefines branding

On Monday, Skittles changed it's home page over to emphasis social media, specifically a Twitter search for "skittles". I've included a screenshot of it (click on it to see it full size). The result: "#skittles" was the top trending topic on Twitter on Monday, and actually took Twitter down as the buzz spread. Skittles did a great job at dominating the Twitter conversation, especially for a candy. On Tuesday, the home page shifted to highlight Skittle's Facebook page. It will likely shift … [Read more...]