This post was collaboratively written on a wiki by Charlene Li, who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technology at the Altimeter Group. Google has quietly been launching a social network right under our own chins. No, it's not about Google extending Orkut, a social networking platform they developed a few years ago, or growing Google groups, or even launching … [Read more...]
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Revealing Google’s Stealth Social Network Play
Filed Under: Advertising, Portals, Search, Social, Social networks Tagged With: charleneli, Facebook, friendster, google, myspace, social, social network
Humorous example of social media monitoring: Sydney University
I was doing some research for my book, looking for instances of interesting social media monitoring when I came across this humorous example (thanks to BuzzNumbers). Jonathan Pease (not sure if it's the same Jonathan Pease who is on "Australia's Top Model"). was apparently bored in a university classroom and wrote this tweet: To which Sydney University replied in a tweet: To Jonathan Pease's credit, he took it all in stride and ended up retweeting Sydney University's and … [Read more...]
Filed Under: Customers, Learning, Social, Social networks, Twitter
Why Social Media Marketing Fails – Notes From Web 2.0 Expo panel
I had the honor and pleasure of being on a panel with my two former Forrester colleagues, Peter Kim (now at Dachis Corporation) and Jeremiah Owyang (still at Forrester). Our topic: "Why Social Media Marketing Fails -- and What To Do About It". Peter organized the panel to discuss four topics: How can I get my culture to adapt? How can I make my campaigns work? What am I supposed to measure? Does social media even matter? I've included an audio podcast of the … [Read more...]
Filed Under: Advertising, Events, Marketing, Social networks Tagged With: charleneli, jowyang, peterkim, smfail, web2e
Future Of Social Networks presentation from SXSW
I had the honor of presenting at the SXSW conference last Saturday, on the topic "The Future Of Social Networks". I've embedded the slides below, and you can also access them on SlideShare. Below the slides I've included a quick synopsis, including examples of what the future will look like. I'd also like to get your ideas of what you think the experience will be like if/when your identity, contacts, and social activities are ubiquitous. Update: Some additional resources include a Twitter feed … [Read more...]
Filed Under: Advertising, Enterprise, Events, Media, Social, Social networks, Twitter
Skittles bravely lets social media take over the homepage, redefines branding
On Monday, Skittles changed it's home page over to emphasis social media, specifically a Twitter search for "skittles". I've included a screenshot of it (click on it to see it full size). The result: "#skittles" was the top trending topic on Twitter on Monday, and actually took Twitter down as the buzz spread. Skittles did a great job at dominating the Twitter conversation, especially for a candy. On Tuesday, the home page shifted to highlight Skittle's Facebook page. It will likely shift … [Read more...]
Celebrating birthdays in a networked world
This past Sunday was my birthday and I experienced part of it with my extended networks on places ranging from Facebook and Plaxo to Twitter (and now, my blog). I have to say, it was wonderful to get all of the well wishes. I absolutely enjoyed it, especially in the early morning hours before my husband and kids woke up. First, a bit of explanation. I publish my birthday date to my friends and contacts on Facebook (yes, my full birthday, I'm secure about my age, which is now 43) as well as on … [Read more...]
Filed Under: Serendipity, Social networks Tagged With: birthday, charleneli, Facebook, plaxo, social network, Twitter
Super Bowl Twitter Chatter map from the New York Times
This is a very cool mashup application using time lapsed "tweets" created by the New York Times to track what was capturing the people's attention during the Super Bowl. The tweets are shown on a map of the US to show where they originated, and like a tag cloud, the size denotes how many people are tweeting those words. The NYTimes folks put together several fun cuts of the data. My favorites are below, but to really capture the coolness of this mashup, be sure to "play" each tweet stream. The … [Read more...]
Filed Under: Blogs, Media, Social networks, Technololgy Tagged With: charleneli, chatter, map, nytimes, tagcloud, tags, Twitter
Predictions for 2009
As Peter Kim writes, "Community and collaboration are a wonderful thing." Pete took the initiative to wrangle 14 social media bloggers to give our predictions for 2009. He's summarized some of the top predictions in a blog post, and also published all of the predictions in a PDF that's available as a free download, on Scribd, or embedded below. I've republished my social media predictions below, as well as a few new ones that I've thought about since my submission to … [Read more...]
Filed Under: Advertising, Blogs, Media, Shopping, Social, Social networks
Crowdsourcing the logo for Altimeter
I've had good success setting up my own business at Altimeter Group but one thing I never got around to doing was getting a logo done. Last summer, I was briefed crowdSPRING, which is a marketplace for creative projects. So I've decided to put my logo up as a project there, where designers can submit their ideas. Why put my brand logo design in the hands of complete strangers? Well, I figured that anything is better than the simple font-based brand identity I have now! I also looked at … [Read more...]
Filed Under: Advertising, Agency, Shameless plug, Social networks, Startups
Professional networking tips and panel on 9/15
Just a quick note that I'm running an informal career networking panel this coming Tuesday at the Peninsula Temple Shalom in Burlingame, CA. The topic is "Networking for Success: Tips from the Pros" and it's free. More details are below. But the reason why I'm sharing this on the blog is to provide some of my professional networking tips, and also to get your feedback, especially on how technology helps you do this. So here are my responses to the questions I'll be asking the panel … [Read more...]
Filed Under: Careers, Events, Social networks
