Report: Making The Business Case For Enterprise Social Networks

Making the Business Case for Enterprise Social Networks

In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart … [Read more...]

Pinterest Potential: User Collaboration

Pinterest Potential: User Collaboration

This post originally appeared on Altimeter Group Researcher Jaimy Szymanski's blog. Follow her on Twitter here. If you would have asked me, even a week ago, what I thought of Pinterest, I would've likely given this tongue-in-cheek answer: "I'm not getting married anytime soon, so it's not really for me." To some extent, I still think that, and I'm not alone. A recent stat released by Ignite Social Media confirms that 80 percent of Pinterest's users are female. Does that mean they're … [Read more...]

What’s Facebook Going to Do with All That Money?

Facebook Money

Many of us grew up with Marcia, Marcia, Marcia. For the past few years the refrain has been Google, Google, Google. But this past week, it’s been all Facebook, all the time. As we wait for the biggest IPO in tech history to shake out, the question I’m being asked most by clients and particularly the mainstream media is, by far, “what’s Facebook going to do with all that money?” Clearly, no one's in possession of a crystal ball, but some reasonable conjectures can be drawn. 1). Mobile … [Read more...]

Facebook S-1 Paints A Murky Picture For Mobile

Amidst the scramble for numbers in EDGAR lookups in the wake of Facebook's S-1 filing, I think we're learning something fundamental about Facebook's strategy from its submitted documentation; mobile is a potential Achilles heel. Reviewing the S-1, while chock-full of interesting facts and figures, it was this statement that raised questions for me: "Growth in use of Facebook through our mobile products, where we do not currently display ads, as a substitute for use on personal computers may … [Read more...]

Google’s New Privacy Policy Critical to Competition with Facebook

Google has a new, 360-degree privacy policy. Take that, Facebook. The consolidation of data that creates a unified customer profile across very nearly all of Google's products and services creates a view of the customer that's very, very Facebook in nature. Funny that with all the attention directed to the Facebook IPO lately, so few commentators have made this observation. It's a good idea that has, understandably, creeped users out. The reality and the perception of privacy are miles … [Read more...]

Facebook’s IPO: What Does It Mean For…?

Jaimy Szymanski, Zak Kirchner

Over 800 million active users - more than half of whom log in on any given day and interact with over 900 million "objects" (pages, groups, communities, etc.). Over 250 million photos uploaded every day, over 70 languages on the site. The stats go on and on, and anyway you look at them, the numbers are huge. How can Facebook grow bigger still? That's what we're waiting so see as the tech world - heck, the world at large - holds it breath for the biggest IPO since Google went public in … [Read more...]

Complete a Survey on Enterprise Social Networking

I'm working on a new Altimeter report on how organizations are using enterprise social networking (ESN) solutions. The report is tentatively titled “Making The Case for Enterprise Social Networking” and looks at how technology platforms like Chatter, Jive, and Yammer are being used within organizations. Request: Please contribute to Altimeter's Open Research by taking this survey. You can sign up at the end to have the report emailed to you when the report goes live. Spread the word on this … [Read more...]

Pilot Series at Altimeter: Social Analytics and Strategy

By Jon Cifuentes, Researcher On Wednesday, July 27, Altimeter Group hosted a ‘Pilot Series’ event featuring moderating analysts, Lora Cecere and Susan Etlinger.  The topic at hand was Social Analytics - and more specifically, what businesses must do to prepare for this evolution in social contextual data’s increased volume and sophistication. Here are some key takeaways from the discussion and Q&A - further clarifying the need for businesses to prepare a strategy for the onslaught of … [Read more...]

Has f-commerce arrived?

by Christine Tran A version of this post is cross-posted at http://christineptran.com. With over 500 million users, Facebook is poised to become one big shopping mall. Or is it? The first thing to keep in mind is that Facebook users go to Facebook to socialize, not shop. Last month, Josh Himwich, VP of e-commerce solutions for sites Diapers.com and Soap.com, spoke at the Shop.org Summit (he also spoke at our Rise of Social Commerce conference) and shared the following: "Consumers go to … [Read more...]

Facebook Places completes the picture

By Susan Etlinger and Charlene Li Today, Facebook confirmed that it is adding location awareness to the Facebook experience. Facebook Places enables members to share where they are and who they are with, find people near them and discover new places of interest.  So if you travel to Chicago and are craving deep-dish pizza, you can see where your friends have “checked in” and what they thought about the experience. Facebook Places launches with an iPhone app, the addition of a location feature … [Read more...]