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Facebook’s IPO: What Does It Mean For…?

January 26, 2012 By 6 Comments
Jaimy Szymanski, Zak Kirchner

Over 800 million active users - more than half of whom log in on any given day and interact with over 900 million "objects" (pages, groups, communities, etc.). Over 250 million photos uploaded every day, over 70 languages on the site. The stats go on and on, and anyway you look at them, the numbers are huge. How can Facebook grow bigger still? That's what we're waiting so see as the tech world - heck, the world at large - holds it breath for the biggest IPO since Google went public in … [Read more...]

Filed Under: Advertising, Facebook, google, Marketing, Media, News, Social, Social networks, Technololgy, Uncategorized Tagged With: , , , ,

Complete a Survey on Enterprise Social Networking

October 27, 2011 By 4 Comments

I'm working on a new Altimeter report on how organizations are using enterprise social networking (ESN) solutions. The report is tentatively titled “Making The Case for Enterprise Social Networking” and looks at how technology platforms like Chatter, Jive, and Yammer are being used within organizations. Request: Please contribute to Altimeter's Open Research by taking this survey. You can sign up at the end to have the report emailed to you when the report goes live. Spread the word on … [Read more...]

Filed Under: Enterprise, Research, Social networks Tagged With: , , , ,

Pilot Series at Altimeter: Social Analytics and Strategy

July 29, 2011 By 3 Comments

By Jon Cifuentes, Researcher On Wednesday, July 27, Altimeter Group hosted a ‘Pilot Series’ event featuring moderating analysts, Lora Cecere and Susan Etlinger.  The topic at hand was Social Analytics - and more specifically, what businesses must do to prepare for this evolution in social contextual data’s increased volume and sophistication. Here are some key takeaways from the discussion and Q&A - further clarifying the need for businesses to prepare a strategy for the onslaught … [Read more...]

Filed Under: Business Intelligence, Consumers, Enterprise, Learning, Social networks, Technololgy

Has f-commerce arrived?

November 16, 2010 By 4 Comments

by Christine Tran A version of this post is cross-posted at http://christineptran.com. With over 500 million users, Facebook is poised to become one big shopping mall. Or is it? The first thing to keep in mind is that Facebook users go to Facebook to socialize, not shop. Last month, Josh Himwich, VP of e-commerce solutions for sites Diapers.com and Soap.com, spoke at the Shop.org Summit (he also spoke at our Rise of Social Commerce conference) and shared the following: "Consumers go to … [Read more...]

Filed Under: Facebook, Shopping, Social networks, Technololgy

Facebook Places completes the picture

August 18, 2010 By 16 Comments

By Susan Etlinger and Charlene Li Today, Facebook confirmed that it is adding location awareness to the Facebook experience. Facebook Places enables members to share where they are and who they are with, find people near them and discover new places of interest.  So if you travel to Chicago and are craving deep-dish pizza, you can see where your friends have “checked in” and what they thought about the experience. Facebook Places launches with an iPhone app, the addition of a location … [Read more...]

Filed Under: Facebook, Media, Social, Social networks, Startups, Technololgy, Uncategorized, Youth

Social Strategy Webinar Slides Now Available

February 25, 2010 By 15 Comments

Jeremiah Owyang and I held a webinar entitled "Developing A Social Strategy" that had over 495 participants asking very insightful questions -- we had a great time sharing the information and got new ideas on how to develop our thinking as well. Many people who wanted to attend the webinar weren't able to because of schedule conflicts. We also received quite a few requests from people for the slides or recording so that they can forward it to colleagues and friends who would benefit from the … [Read more...]

Filed Under: Advertising, Blogs, Events, Learning, Marketing, Podcasts, Social, Social networks, Twitter

Google Buzz and Kids – Parental Control Nightmare

February 21, 2010 By 76 Comments

by Charlene Li Like many parents, I try to take steps to keep my kids safe online, making sure that they understand not to share personal information online, or even to use their real names. They know how to write appropriate emails, and I constantly monitoring what they do, the emails they send, and most importantly, engaging in a constant dialog with what they are doing online. But when I logged into my Google Buzz account this evening, I found that my 9 year old daughter had posted the … [Read more...]

Filed Under: Security, Social networks, Youth Tagged With: , , , , , , , ,

“Socialgraphics” webinar slides and recording now available

January 20, 2010 By 29 Comments

Thanks to everyone who attended the webinar we held today on "Understanding Your Customers' Social Behaviors". Many people wanted to attend the webinar but weren't able to because of schedule conflicts. So we're making the slides and a video recording (slides and audio) available here. You can also download from Slideshare.net (for slides) and drop.io (for the recording). Also, there was a vibrant conversation taking place on sites like Twitter, using the hashtag #socialgraphics (for search of … [Read more...]

Filed Under: Advertising, Blogs, Events, Learning, Marketing, Podcasts, Social, Social networks, Twitter Tagged With: , , , ,

International examples of “open” organizations and leaders needed

October 27, 2009 By 9 Comments

I'm wrapping up work on my next book "Open" and am in need of a few examples of organizations and leaders outside of North America. In particular, I'm looking for examples of organizations that have put in place more open information sharing or decisions making processes or technologies, and as a result, have seen substantial business impact. In particular, I'm interested in learning how they went through the journey of letting go of control, and in the process, transformed the relationship … [Read more...]

Filed Under: Books, Leadership, Social, Social networks, Technololgy, Work Tagged With: , ,

Social Search: Customers Influence Search Results Over Brands

October 22, 2009 By 12 Comments

This post was collaboratively written (in real time) on a wiki by Charlene Li, who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Twitter brokers a deal that offers search engines Microsoft Bing and Google Search access to their real time data streams.  Also, Facebook, offers up public status updates to be searched and served up to Microsoft's … [Read more...]

Filed Under: Marketing, Search, Social networks, Technololgy, Twitter, Uncategorized Tagged With: , , , , , ,
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