Amidst the scramble for numbers in EDGAR lookups in the wake of Facebook's S-1 filing, I think we're learning something fundamental about Facebook's strategy from its submitted documentation; mobile is a potential Achilles heel. Reviewing the S-1, while chock-full of interesting facts and figures, it was this statement that raised questions for me: "Growth in use of Facebook through our mobile products, where we do not currently display ads, as a substitute for use on personal computers may … [Read more...]
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Facebook S-1 Paints A Murky Picture For Mobile
Filed Under: Facebook, Mobile, News, Social, Social networks
Google’s New Privacy Policy Critical to Competition with Facebook
Google has a new, 360-degree privacy policy. Take that, Facebook. The consolidation of data that creates a unified customer profile across very nearly all of Google's products and services creates a view of the customer that's very, very Facebook in nature. Funny that with all the attention directed to the Facebook IPO lately, so few commentators have made this observation. It's a good idea that has, understandably, creeped users out. The reality and the perception of privacy are miles … [Read more...]
Facebook’s IPO: What Does It Mean For…?
Over 800 million active users - more than half of whom log in on any given day and interact with over 900 million "objects" (pages, groups, communities, etc.). Over 250 million photos uploaded every day, over 70 languages on the site. The stats go on and on, and anyway you look at them, the numbers are huge. How can Facebook grow bigger still? That's what we're waiting so see as the tech world - heck, the world at large - holds it breath for the biggest IPO since Google went public in … [Read more...]
Filed Under: Advertising, Facebook, google, Marketing, Media, News, Social, Social networks, Technololgy, Uncategorized Tagged With: Brian Solis, Charlene Li, Facebook IPO, Jeremiah Owyang, Zynga
Complete a Survey on Enterprise Social Networking
I'm working on a new Altimeter report on how organizations are using enterprise social networking (ESN) solutions. The report is tentatively titled “Making The Case for Enterprise Social Networking” and looks at how technology platforms like Chatter, Jive, and Yammer are being used within organizations. Request: Please contribute to Altimeter's Open Research by taking this survey. You can sign up at the end to have the report emailed to you when the report goes live. Spread the word on … [Read more...]
Filed Under: Enterprise, Research, Social networks Tagged With: altimeter, charleneli, enterprise, social networking, survey
Pilot Series at Altimeter: Social Analytics and Strategy
By Jon Cifuentes, Researcher On Wednesday, July 27, Altimeter Group hosted a ‘Pilot Series’ event featuring moderating analysts, Lora Cecere and Susan Etlinger. The topic at hand was Social Analytics - and more specifically, what businesses must do to prepare for this evolution in social contextual data’s increased volume and sophistication. Here are some key takeaways from the discussion and Q&A - further clarifying the need for businesses to prepare a strategy for the onslaught … [Read more...]
Filed Under: Business Intelligence, Consumers, Enterprise, Learning, Social networks, Technololgy
Has f-commerce arrived?
by Christine Tran A version of this post is cross-posted at http://christineptran.com. With over 500 million users, Facebook is poised to become one big shopping mall. Or is it? The first thing to keep in mind is that Facebook users go to Facebook to socialize, not shop. Last month, Josh Himwich, VP of e-commerce solutions for sites Diapers.com and Soap.com, spoke at the Shop.org Summit (he also spoke at our Rise of Social Commerce conference) and shared the following: "Consumers go to … [Read more...]
Filed Under: Facebook, Shopping, Social networks, Technololgy
Facebook Places completes the picture
By Susan Etlinger and Charlene Li Today, Facebook confirmed that it is adding location awareness to the Facebook experience. Facebook Places enables members to share where they are and who they are with, find people near them and discover new places of interest. So if you travel to Chicago and are craving deep-dish pizza, you can see where your friends have “checked in” and what they thought about the experience. Facebook Places launches with an iPhone app, the addition of a location … [Read more...]
Filed Under: Facebook, Media, Social, Social networks, Startups, Technololgy, Uncategorized, Youth
Social Strategy Webinar Slides Now Available
Jeremiah Owyang and I held a webinar entitled "Developing A Social Strategy" that had over 495 participants asking very insightful questions -- we had a great time sharing the information and got new ideas on how to develop our thinking as well. Many people who wanted to attend the webinar weren't able to because of schedule conflicts. We also received quite a few requests from people for the slides or recording so that they can forward it to colleagues and friends who would benefit from the … [Read more...]
Filed Under: Advertising, Blogs, Events, Learning, Marketing, Podcasts, Social, Social networks, Twitter
Google Buzz and Kids – Parental Control Nightmare
by Charlene Li Like many parents, I try to take steps to keep my kids safe online, making sure that they understand not to share personal information online, or even to use their real names. They know how to write appropriate emails, and I constantly monitoring what they do, the emails they send, and most importantly, engaging in a constant dialog with what they are doing online. But when I logged into my Google Buzz account this evening, I found that my 9 year old daughter had posted the … [Read more...]
Filed Under: Security, Social networks, Youth Tagged With: buzz, charleneli, coppa, Facebook, google, kids, online, parental controls, safety
“Socialgraphics” webinar slides and recording now available
Thanks to everyone who attended the webinar we held today on "Understanding Your Customers' Social Behaviors". Many people wanted to attend the webinar but weren't able to because of schedule conflicts. So we're making the slides and a video recording (slides and audio) available here. You can also download from Slideshare.net (for slides) and drop.io (for the recording). Also, there was a vibrant conversation taking place on sites like Twitter, using the hashtag #socialgraphics (for search of … [Read more...]
Filed Under: Advertising, Blogs, Events, Learning, Marketing, Podcasts, Social, Social networks, Twitter Tagged With: charleneli, engagement, jowyang, pyramid, socialgraphics
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