International examples of “open” organizations and leaders needed

I'm wrapping up work on my next book "Open" and am in need of a few examples of organizations and leaders outside of North America. In particular, I'm looking for examples of organizations that have put in place more open information sharing or decisions making processes or technologies, and as a result, have seen substantial business impact. In particular, I'm interested in learning how they went through the journey of letting go of control, and in the process, transformed the relationship … [Read more...]

Can you control your customers?

I just received an interesting email promotion for an upcoming conference. At the top of the email, in big bold letters was this: "It's time to take back control!" Now that definitely caught my eye, as I'm writing a book about being open. That's because the number one concern I hear from executives -- and especially  marketers -- is how out of control they feel these days. Here's some more text from the email: "Reaching today's consumers is more challenging than ever. Both savvy and wary of … [Read more...]

Revealing Google’s Stealth Social Network Play

This post was collaboratively written on a wiki by Charlene Li, who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technology at the Altimeter Group. Google has quietly been launching a social network right under our own chins.  No, it's not about Google extending Orkut, a social networking platform they developed a few years ago, or growing Google groups, or even launching their own … [Read more...]

Humorous example of social media monitoring: Sydney University

I was doing some research for my book, looking for instances of interesting social media monitoring when I came across this humorous example (thanks to BuzzNumbers). Jonathan Pease (not sure if it's the same Jonathan Pease who is on "Australia's Top Model"). was apparently bored in a university classroom and wrote this tweet: To which Sydney University replied in a tweet: To Jonathan Pease's credit, he took it all in stride and ended up retweeting Sydney University's and … [Read more...]

Announcing my next book

I got the itch again and will be working on my next book over the next few months. The book is being published by Jossey-Bass and will come out in May 2010. I've included a description, some working titles, and chapter outline with the hope that you will share 1) what issues I'm addressing resonate with you; 2) sources and case studies that you think should be in the book. My biggest need right now is to figure out the title -- the publishing world's schedule requires that I have a title … [Read more...]

New study: Deep brand engagement correlates with financial performance

I'm releasing today a new research report that I wrote in conjunction with Wetpaint called "ENGAGEMENTdb". The study looked at how the 100 most valuable brands -- as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking -- engaged in 11 different online social media channels. We critiqued the brands on not only their breadth of engagement across these channels, but also their depth, such as whether they reply to comments made on blog posts. Each brand was given a numerical … [Read more...]

Would you invite 16 bloggers to spend 24 hours with your company? The Navy did.

(I previously wrote an intro and link post about the bloggers who went on the USS Nimitz.) When the Navy issued the invitation for 16 bloggers to spend a day on the USS Nimitz, I thought there had to be string attached, or that the Navy wanted to use us bloggers as propaganda spreaders. But hey, I'm used to people pitching me and trusted myself to be able to figure out the real story behind the Navy "story". But surprisingly, there were no pre-conditions, no restrictions on access other than … [Read more...]

Future Of Social Networks presentation from SXSW

I had the honor of presenting at the SXSW conference last Saturday, on the topic "The Future Of Social Networks". I've embedded the slides below, and you can also access them on SlideShare. Below the slides I've included a quick synopsis, including examples of what the future will look like. I'd also like to get your ideas of what you think the experience will be like if/when your identity, contacts, and social activities are ubiquitous. Update: Some additional resources include a Twitter feed … [Read more...]

Predictions for 2009

As Peter Kim writes, "Community and collaboration are a wonderful thing." Pete took the initiative to wrangle 14 social media bloggers to give our predictions for 2009. He's summarized some of the top predictions in a blog post, and also published all of the predictions in a PDF that's available as a free download, on Scribd, or embedded below. I've republished my social media predictions below, as well as a few new ones that I've thought about since my submission to … [Read more...]