It's with great excitement that I'm beta launching a redesigned web site at www.altimetergroup.net today. I welcome your feedback before I port the main altimetergroup.com site over to the new design on Friday. The site was designed by Horn Group, a digital communications agency (disclosure: Horn Group is a client and they were paid for their work on the site). The goal of the site is to provide more information about Altimeter, the services being offered, and also be a home for The Altimeter … [Read more...]
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Redesign and logo for Altimeter Group
Filed Under: Agency, Marketing, Shameless plug, Social Tagged With: altimetergroup, charleneli, crowdspring, design, horngroup, logo, website
Would you invite 16 bloggers to spend 24 hours with your company? The Navy did.
(I previously wrote an intro and link post about the bloggers who went on the USS Nimitz.) When the Navy issued the invitation for 16 bloggers to spend a day on the USS Nimitz, I thought there had to be string attached, or that the Navy wanted to use us bloggers as propaganda spreaders. But hey, I'm used to people pitching me and trusted myself to be able to figure out the real story behind the Navy "story". But surprisingly, there were no pre-conditions, no restrictions on access other than … [Read more...]
Filed Under: Blogs, Enterprise, Social, Technololgy Tagged With: blogger, charleneli, embark, nimitz, open, policy, transparency
Future Of Social Networks presentation from SXSW
I had the honor of presenting at the SXSW conference last Saturday, on the topic "The Future Of Social Networks". I've embedded the slides below, and you can also access them on SlideShare. Below the slides I've included a quick synopsis, including examples of what the future will look like. I'd also like to get your ideas of what you think the experience will be like if/when your identity, contacts, and social activities are ubiquitous. Update: Some additional resources include a Twitter feed … [Read more...]
Filed Under: Advertising, Enterprise, Events, Media, Social, Social networks, Twitter
Predictions for 2009
As Peter Kim writes, "Community and collaboration are a wonderful thing." Pete took the initiative to wrangle 14 social media bloggers to give our predictions for 2009. He's summarized some of the top predictions in a blog post, and also published all of the predictions in a PDF that's available as a free download, on Scribd, or embedded below. I've republished my social media predictions below, as well as a few new ones that I've thought about since my submission to … [Read more...]
Filed Under: Advertising, Blogs, Media, Shopping, Social, Social networks
Best video that describes the state of social media marketing
I showed this video at my speech in Tempe last week and I got several requests for the link. This is one of my favorite videos that shows the disconnect that advertisers have with their customers. It really captures how advertisers see the world -- and how consumers are asking for a "divorce". One of the things I encourage marketers to think about is what kind of relationship they want to have with their customers -- and to consider what they have today. Is it transactional, … [Read more...]
Filed Under: Advertising, Consumers, Events, Social
Oracle Listens: A Bold Move
Next week, Oracle plans to launch their Oracle Listens program, a way for customers and partners to provide feedback to the company in an open and transparent way. (Disclosure: I was asked by Oracle to provide feedback on an early version of Oracle Listens. Content for this post was obtained in a formal, on-the-record briefing.) The main page of Oracle Listens has a single, simple box with the encouragement, "Enter your idea for Oracle here." (see a screenshot to the left). There's also some … [Read more...]
New podcast with David Spark
David Spark has a new blog and podcast "be the voice" that focuses on how companies can use thought leadership to build their businesses. I'm honored that David asked me to be one of the first guests on his new podcast. Here's a link to the blog post with a synopsis of the podcast, and the podcast itself (28:53). You may also want to consider putting it on your iTunes subscription list - I did. Three key ideas we discussed I think are worth expanding. Don't be afraid to be open. All … [Read more...]
