Jeremiah Owyang and I held a webinar entitled "Developing A Social Strategy" that had over 495 participants asking very insightful questions -- we had a great time sharing the information and got new ideas on how to develop our thinking as well. Many people who wanted to attend the webinar weren't able to because of schedule conflicts. We also received quite a few requests from people for the slides or recording so that they can forward it to colleagues and friends who would benefit from the … [Read more...]
You are here: Home / Archives for Social
Social Strategy Webinar Slides Now Available
Filed Under: Advertising, Blogs, Events, Learning, Marketing, Podcasts, Social, Social networks, Twitter
“Socialgraphics” webinar slides and recording now available
Thanks to everyone who attended the webinar we held today on "Understanding Your Customers' Social Behaviors". Many people wanted to attend the webinar but weren't able to because of schedule conflicts. So we're making the slides and a video recording (slides and audio) available here. You can also download from Slideshare.net (for slides) and drop.io (for the recording). Also, there was a vibrant conversation taking place on sites like Twitter, using the hashtag #socialgraphics (for search of … [Read more...]
Filed Under: Advertising, Blogs, Events, Learning, Marketing, Podcasts, Social, Social networks, Twitter Tagged With: charleneli, engagement, jowyang, pyramid, socialgraphics
Webinar introducing “Socialgraphics”, a customer-centric approach to social strategy
Jeremiah Owyang and I will be running a free Webinar introducing how we are thinking about how companies can understand their customers through what we are calling "socialgraphics". To register for the Webinar: Register for Free Webinar: Understand Your Customers’ Social Behaviors, Hosted by Altimeter Group Wednesday, January 20, 2010 11:00 AM – 1:00 PM PST Beware of plans or proposals that start with “Twitter Strategy” or “Facebook … [Read more...]
Filed Under: Consumers, Customers, Marketing, Shameless plug, Social
Saleforce.com integrates social with Chatter launch
At its Dreamforce conference, Salesforce.com announced the launch of Chatter Collaboration Cloud. On the surface, it may look like merely Twitter integrated deeply into Salesforce.com's offerings, but it's really a social platform that can integrate multiple inputs that will accelerate the opening up of enterprise applications. I was pre-briefed about the announcement, so will walk you through major highlights and also discuss a few implications. Overview Chatter Collaboration Cloud reflects … [Read more...]
Filed Under: Enterprise, Social, Uncategorized Tagged With: charleneli, crm, salesforce, socialcrm
International examples of “open” organizations and leaders needed
I'm wrapping up work on my next book "Open" and am in need of a few examples of organizations and leaders outside of North America. In particular, I'm looking for examples of organizations that have put in place more open information sharing or decisions making processes or technologies, and as a result, have seen substantial business impact. In particular, I'm interested in learning how they went through the journey of letting go of control, and in the process, transformed the relationship … [Read more...]
Filed Under: Books, Leadership, Social, Social networks, Technololgy, Work Tagged With: book, charleneli, open
Can you control your customers?
I just received an interesting email promotion for an upcoming conference. At the top of the email, in big bold letters was this: "It's time to take back control!" Now that definitely caught my eye, as I'm writing a book about being open. That's because the number one concern I hear from executives -- and especially marketers -- is how out of control they feel these days. Here's some more text from the email: "Reaching today's consumers is more challenging than ever. Both savvy and wary of … [Read more...]
Filed Under: Advertising, Customers, Marketing, Social
Revealing Google’s Stealth Social Network Play
This post was collaboratively written on a wiki by Charlene Li, who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technology at the Altimeter Group. Google has quietly been launching a social network right under our own chins. No, it's not about Google extending Orkut, a social networking platform they developed a few years ago, or growing Google groups, or even launching … [Read more...]
Filed Under: Advertising, Portals, Search, Social, Social networks Tagged With: charleneli, Facebook, friendster, google, myspace, social, social network
Humorous example of social media monitoring: Sydney University
I was doing some research for my book, looking for instances of interesting social media monitoring when I came across this humorous example (thanks to BuzzNumbers). Jonathan Pease (not sure if it's the same Jonathan Pease who is on "Australia's Top Model"). was apparently bored in a university classroom and wrote this tweet: To which Sydney University replied in a tweet: To Jonathan Pease's credit, he took it all in stride and ended up retweeting Sydney University's and … [Read more...]
Filed Under: Customers, Learning, Social, Social networks, Twitter
Announcing my next book
I got the itch again and will be working on my next book over the next few months. The book is being published by Jossey-Bass and will come out in May 2010. I've included a description, some working titles, and chapter outline with the hope that you will share 1) what issues I'm addressing resonate with you; 2) sources and case studies that you think should be in the book. My biggest need right now is to figure out the title -- the publishing world's schedule requires that I have a title … [Read more...]
Filed Under: Books, Leadership, Social, Technololgy
New study: Deep brand engagement correlates with financial performance
I'm releasing today a new research report that I wrote in conjunction with Wetpaint called "ENGAGEMENTdb". The study looked at how the 100 most valuable brands -- as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking -- engaged in 11 different online social media channels. We critiqued the brands on not only their breadth of engagement across these channels, but also their depth, such as whether they reply to comments made on blog posts. Each brand was given a numerical … [Read more...]
Filed Under: Advertising, Blogs, Consumers, Enterprise, Marketing, Media, Social, Technololgy, Twitter, Work
