Rebalancing for Content – The New Marketing Equation

carousel-Report-RebalancingContent

There's been a rash of news stories recently with headlines so misleading it's hard to believe they passed editorial muster. Yet a quick search of Google News reveals no less than five articles with ledes very much like this one: P&G to cut 1600 staff after CEO discovers digital media is free‎. Any serious marketer knows "free" is nonsense. As with SEO, content marketing shakes marketers loose from the expense of the media buy. But budgets, staffing, skill sets, education, agency … [Read more...]

Pinterest Potential: User Collaboration

Pinterest Potential: User Collaboration

This post originally appeared on Altimeter Group Researcher Jaimy Szymanski's blog. Follow her on Twitter here. If you would have asked me, even a week ago, what I thought of Pinterest, I would've likely given this tongue-in-cheek answer: "I'm not getting married anytime soon, so it's not really for me." To some extent, I still think that, and I'm not alone. A recent stat released by Ignite Social Media confirms that 80 percent of Pinterest's users are female. Does that mean they're … [Read more...]

Five Trends: How Brands Integrated Social, Mobile, and Web into 2012 Super Bowl Advertisements

Super Bowl Ads

By Altimeter's Jeremiah Owyang, with Brian Solis, and Zak Kirchner Findings: Five Trends Indicate Cross Channel Integration a Mainstay. Super Bowl ads, while only representing the nation’s largest consumer facing ads represent a bellwether for advertising trends for the remainder of the year, so marketers know to pay attention. To best understand these trends, Altimeter Group’s research team analyzed each Ad in real time, and conducted analysis to best understand the advertising trends for … [Read more...]

What’s Facebook Going to Do with All That Money?

Facebook Money

Many of us grew up with Marcia, Marcia, Marcia. For the past few years the refrain has been Google, Google, Google. But this past week, it’s been all Facebook, all the time. As we wait for the biggest IPO in tech history to shake out, the question I’m being asked most by clients and particularly the mainstream media is, by far, “what’s Facebook going to do with all that money?” Clearly, no one's in possession of a crystal ball, but some reasonable conjectures can be drawn. 1). Mobile … [Read more...]

Facebook S-1 Paints A Murky Picture For Mobile

Amidst the scramble for numbers in EDGAR lookups in the wake of Facebook's S-1 filing, I think we're learning something fundamental about Facebook's strategy from its submitted documentation; mobile is a potential Achilles heel. Reviewing the S-1, while chock-full of interesting facts and figures, it was this statement that raised questions for me: "Growth in use of Facebook through our mobile products, where we do not currently display ads, as a substitute for use on personal computers may … [Read more...]

Google’s New Privacy Policy Critical to Competition with Facebook

Google has a new, 360-degree privacy policy. Take that, Facebook. The consolidation of data that creates a unified customer profile across very nearly all of Google's products and services creates a view of the customer that's very, very Facebook in nature. Funny that with all the attention directed to the Facebook IPO lately, so few commentators have made this observation. It's a good idea that has, understandably, creeped users out. The reality and the perception of privacy are miles … [Read more...]

Facebook’s IPO: What Does It Mean For…?

Jaimy Szymanski, Zak Kirchner

Over 800 million active users - more than half of whom log in on any given day and interact with over 900 million "objects" (pages, groups, communities, etc.). Over 250 million photos uploaded every day, over 70 languages on the site. The stats go on and on, and anyway you look at them, the numbers are huge. How can Facebook grow bigger still? That's what we're waiting so see as the tech world - heck, the world at large - holds it breath for the biggest IPO since Google went public in … [Read more...]

Jerry Yang’s departure signals a New Day for Yahoo!, the passing of an era for Tech

My first reaction to the news that Jerry Yang is leaving Yahoo! was that this was the passing of an era. I first met Jerry in 1994 when he was still a PhD student at Stanford, before he and David Filo left to run Yahoo! full time. Through bubbles and two economic downturns, Jerry has always been omnipresent in Silicon Valley. But all good things come to pass. With the arrival of Scott Thompson as the new CEO of Yahoo!, it makes sense that Scott be given a clean slate upon which to write the … [Read more...]

Content Marketing: What’s the Impact on the Advertising Ecosytem?

Content Marketing by Rebecca Lieb

It's always a strangely climactic and at the same time anticlimactic moment when a book you write finally publishes. After months of writing, editing and corrections, you wait. And wait. One night, you return home to find a box on the doorstep. Suddenly, you're savoring that long-anticipated moment of holding the book in your hands. That how it transpired with my first book, and the moment was repeated yesterday when Content Marketing appeared at the door. It felt  a bit like an ending, but … [Read more...]

Pioneers on the Move: Rise of Social Commerce

Download our paper and presentation below, and register for a webinar with me and partner Jeremiah Owyang on Wednesday, December 1 at 11 am PST for a webinar on the Rise of Social Commerce.  Registration at: http://bit.ly/rscwebinar. Meet the new shopper. Underneath the keys of the keyboard, they are shopping in a new way. Unleashing the power of the social network, the digital consumer is shopping with friends, sharing recommendations, and actively engaging in dialogue with brand owners on … [Read more...]