Social

Social Business vs. Social Media: Take Altimeter’s 2012 Survey

October 17, 2012 By Jaimy Szymanski 6 Comments

Businesses may be seen as having a “successful” social strategy by virtue of citations in case studies and speaking at conferences. But, by far, the best metric of success is concrete examples of how the organization creates business value via social technologies across multiple departments and dimensions of their business. In our upcoming research report, we will take a closer look at successful social business strategies that are clearly aligned with strategic business goals AND have … [Read more...]

Filed Under: Report, Research, Social, Strategy Tagged With: altimeter, briansolis, charleneli, report, social business, Social Media, strategy, survey

Content Curation: Truths, Threats, Motivations and Opportunities

March 27, 2012 By Jaimy Szymanski 43 Comments

This is a cross-post from Altimeter Group Researcher Jaimy Szymanski’s blog. Follow her on Twitter here. Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us. Take a look at your Facebook timeline, Twitter stream and blog. How many of your last 20 posts were 100 percent original content? What percentage was repurposed from somewhere else online? How … [Read more...]

Filed Under: content marketing, Curation, Social, Uncategorized Tagged With: content marketing, curation, social, trend, trendstream

Rebalancing for Content – The New Marketing Equation

February 16, 2012 By Rebecca Lieb 9 Comments

There's been a rash of news stories recently with headlines so misleading it's hard to believe they passed editorial muster. Yet a quick search of Google News reveals no less than five articles with ledes very much like this one: P&G to cut 1600 staff after CEO discovers digital media is free‎. Any serious marketer knows "free" is nonsense. As with SEO, content marketing shakes marketers loose from the expense of the media buy. But budgets, staffing, skill sets, education, agency … [Read more...]

Filed Under: content marketing, Enterprise, Marketing, Media, Report, Research, Social Tagged With: Content: The New Marketing Equation, P&G

Pinterest Potential: User Collaboration

February 10, 2012 By Jaimy Szymanski 9 Comments

This post originally appeared on Altimeter Group Researcher Jaimy Szymanski's blog. Follow her on Twitter here. If you would have asked me, even a week ago, what I thought of Pinterest, I would've likely given this tongue-in-cheek answer: "I'm not getting married anytime soon, so it's not really for me." To some extent, I still think that, and I'm not alone. A recent stat released by Ignite Social Media confirms that 80 percent of Pinterest's users are female. Does that mean … [Read more...]

Filed Under: content marketing, Innovation, Social, Social networks, Startups, Technololgy Tagged With: Charlene Li, Ignite Social Media, Pinterest, Social Media, social network

What’s Facebook Going to Do with All That Money?

February 6, 2012 By Rebecca Lieb 3 Comments

Many of us grew up with Marcia, Marcia, Marcia. For the past few years the refrain has been Google, Google, Google. But this past week, it’s been all Facebook, all the time. As we wait for the biggest IPO in tech history to shake out, the question I’m being asked most by clients and particularly the mainstream media is, by far, “what’s Facebook going to do with all that money?” Clearly, no one's in possession of a crystal ball, but some reasonable conjectures can be drawn. 1). … [Read more...]

Filed Under: Advertising, Facebook, google, Innovation, Marketing, Media, Mobile, Social, Social networks Tagged With: Facebook IPO, Mark Zuckerberg, Spotify, Wall Street Journal, YouTube

Google’s New Privacy Policy Critical to Competition with Facebook

January 28, 2012 By Rebecca Lieb 1 Comment

Google has a new, 360-degree privacy policy. Take that, Facebook. The consolidation of data that creates a unified customer profile across very nearly all of Google's products and services creates a view of the customer that's very, very Facebook in nature. Funny that with all the attention directed to the Facebook IPO lately, so few commentators have made this observation. It's a good idea that has, understandably, creeped users out. The reality and the perception of privacy are miles … [Read more...]

Filed Under: Facebook, google, Marketing, Media, Privacy, Search, Social, Social networks

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