Altimeter Group

“For Organizations, Real Time Is Not Fast Enough.”

- Jeremiah Owyang

A Holistic Approach To Emerging Technologies

The Altimeter

Archive for the ‘Social’ Category

February 25th, 2010

Social Strategy Webinar Slides Now Available

Jeremiah Owyang and I held a webinar entitled “Developing A Social Strategy” that had over 495 participants asking very insightful questions — we had a great time sharing the information and got new ideas on how to develop our thinking…

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January 20th, 2010

“Socialgraphics” webinar slides and recording now available

Thanks to everyone who attended the webinar we held today on “Understanding Your Customers’ Social Behaviors“. Many people wanted to attend the webinar but weren’t able to because of schedule conflicts. So we’re making the slides and a video recording…

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January 11th, 2010

Webinar introducing "Socialgraphics", a customer-centric approach to social strategy

Jeremiah Owyang and I will be running a free Webinar introducing how we are thinking about how companies can understand their customers through what we are calling "socialgraphics". To register for the Webinar:
Register for Free Webinar: Understand Your Customers’…

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November 18th, 2009

Saleforce.com integrates social with Chatter launch

At its Dreamforce conference, Salesforce.com announced the launch of Chatter Collaboration Cloud. On the surface, it may look like merely Twitter integrated deeply into Salesforce.com’s offerings, but it’s really a social platform that can integrate multiple inputs that will accelerate…

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October 27th, 2009

International examples of “open” organizations and leaders needed

I’m wrapping up work on my next book “Open” and am in need of a few examples of organizations and leaders outside of North America.
In particular, I’m looking for examples of organizations that have put in place more open…

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October 15th, 2009

Can you control your customers?

I just received an interesting email promotion for an upcoming conference. At the top of the email, in big bold letters was this:
“It’s time to take back control!”
Now that definitely caught my eye, as I’m writing a book…

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October 7th, 2009

Revealing Google’s Stealth Social Network Play

This post was collaboratively written on a wiki by Charlene Li, who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technology at the Altimeter Group.
Google has quietly…

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September 7th, 2009

Humorous example of social media monitoring: Sydney University

I was doing some research for my book, looking for instances of interesting social media monitoring when I came across this humorous example (thanks to BuzzNumbers).
Jonathan Pease (not sure if it’s the same Jonathan Pease who is on "Australia’s…

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August 18th, 2009

Announcing my next book

I got the itch again and will be working on my next book over the next few months. The book is being published by Jossey-Bass and will come out in May 2010.
I’ve included a description, some working titles, and…

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July 20th, 2009

New study: Deep brand engagement correlates with financial performance

I’m releasing today a new research report that I wrote in conjunction with Wetpaint called “ENGAGEMENTdb“. The study looked at how the 100 most valuable brands — as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking — engaged in…

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