Has f-commerce arrived?

by Christine Tran A version of this post is cross-posted at http://christineptran.com. With over 500 million users, Facebook is poised to become one big shopping mall. Or is it? The first thing to keep in mind is that Facebook users go to Facebook to socialize, not shop. Last month, Josh Himwich, VP of e-commerce solutions for sites Diapers.com and Soap.com, spoke at the Shop.org Summit (he also spoke at our Rise of Social Commerce conference) and shared the following: "Consumers go to … [Read more...]

Pioneers on the Move: Rise of Social Commerce

Download our paper and presentation below, and register for a webinar with me and partner Jeremiah Owyang on Wednesday, December 1 at 11 am PST for a webinar on the Rise of Social Commerce.  Registration at: http://bit.ly/rscwebinar. Meet the new shopper. Underneath the keys of the keyboard, they are shopping in a new way. Unleashing the power of the social network, the digital consumer is shopping with friends, sharing recommendations, and actively engaging in dialogue with brand owners on … [Read more...]

Day 2 recap of Rise of Social Commerce #RSC10

by Christine Tran On Thursday, we wrapped up our Rise of Social Commerce event, which culminated many months of planning and hard work at Altimeter Group, and an exciting year of developments in social commerce. You can now download speaker presentations from our event site, as well as watch video clips on Ustream. (These will continue to be updated.) Here are my favorite take-aways from Day 2 of our event: Pete Blackshaw of Nielsen Online kicked off the day with an outstanding presentation … [Read more...]

Social commerce frontier is wide open (Day 1 recap of #RSC10)

by Christine Tran Social commerce in its infancy, with most companies using social for the sake of social. Yesterday, we kicked off the first day of our two-day event, Rise of Social Commerce. In the first session (video clip here), our partner Lora Cecere defined social commerce as the use of social technologies to connect, listen, understand, and engage to improve the shopping experience. She  defines four stages of social commerce - and most companies now are just in the first phase: … [Read more...]

Watch our Rise of Social Commerce conference live this Wednesday and Thursday #RSC10

by Christine Tran This Wednesday and Thursday, we're hosting our first and sold-out event, the Rise of Social Commerce. We're excited to bring together leading voices for a discussion on how social commerce is filling the void between "clicks and bricks," to deliver a personalized shopping experience for the empowered consumer. We've got an amazing roster, with executives from Delta Airlines, Dell, Newell Rubbermaid, Best Buy, Virgin America, Hallmark, Wet Seal, and Facebook, as well as … [Read more...]

Predictions for 2009

As Peter Kim writes, "Community and collaboration are a wonderful thing." Pete took the initiative to wrangle 14 social media bloggers to give our predictions for 2009. He's summarized some of the top predictions in a blog post, and also published all of the predictions in a PDF that's available as a free download, on Scribd, or embedded below. I've republished my social media predictions below, as well as a few new ones that I've thought about since my submission to … [Read more...]