Content Marketing: What’s the Impact on the Advertising Ecosytem?

Content Marketing by Rebecca Lieb

It's always a strangely climactic and at the same time anticlimactic moment when a book you write finally publishes. After months of writing, editing and corrections, you wait. And wait. One night, you return home to find a box on the doorstep. Suddenly, you're savoring that long-anticipated moment of holding the book in your hands. That how it transpired with my first book, and the moment was repeated yesterday when Content Marketing appeared at the door. It felt  a bit like an ending, but … [Read more...]

A Year as an Altimeter Researcher

Posted by Christine Tran Exactly a year ago today, I accepted a full-time Researcher position with Altimeter Group. What a perfect time to reflect on the year, and announce that we're hiring for Researchers again! Check out the job description here. I joined as Altimeter's first official employee, at a time when we were a firm of just four partners. Soon after, we started to add administrative staff, additional partners and consultants. The latest addition to our Altimeter crew is Andrew … [Read more...]

Pioneers on the Move: Rise of Social Commerce

Download our paper and presentation below, and register for a webinar with me and partner Jeremiah Owyang on Wednesday, December 1 at 11 am PST for a webinar on the Rise of Social Commerce.  Registration at: http://bit.ly/rscwebinar. Meet the new shopper. Underneath the keys of the keyboard, they are shopping in a new way. Unleashing the power of the social network, the digital consumer is shopping with friends, sharing recommendations, and actively engaging in dialogue with brand owners on … [Read more...]

Day 2 recap of Rise of Social Commerce #RSC10

by Christine Tran On Thursday, we wrapped up our Rise of Social Commerce event, which culminated many months of planning and hard work at Altimeter Group, and an exciting year of developments in social commerce. You can now download speaker presentations from our event site, as well as watch video clips on Ustream. (These will continue to be updated.) Here are my favorite take-aways from Day 2 of our event: Pete Blackshaw of Nielsen Online kicked off the day with an outstanding presentation … [Read more...]

Social commerce frontier is wide open (Day 1 recap of #RSC10)

by Christine Tran Social commerce in its infancy, with most companies using social for the sake of social. Yesterday, we kicked off the first day of our two-day event, Rise of Social Commerce. In the first session (video clip here), our partner Lora Cecere defined social commerce as the use of social technologies to connect, listen, understand, and engage to improve the shopping experience. She  defines four stages of social commerce - and most companies now are just in the first phase: … [Read more...]

Watch our Rise of Social Commerce conference live this Wednesday and Thursday #RSC10

by Christine Tran This Wednesday and Thursday, we're hosting our first and sold-out event, the Rise of Social Commerce. We're excited to bring together leading voices for a discussion on how social commerce is filling the void between "clicks and bricks," to deliver a personalized shopping experience for the empowered consumer. We've got an amazing roster, with executives from Delta Airlines, Dell, Newell Rubbermaid, Best Buy, Virgin America, Hallmark, Wet Seal, and Facebook, as well as … [Read more...]

Announcing the Open Leadership Awards

by Charlene Li I'm pleased to announce the Open Leadership Awards, which will recognize the organizations and individuals who are using social technologies to open and transform their organizations.  Being open is hard, so this is a chance to highlight organizations and leaders who are successfully giving up control while still getting things done. If your organization has changed the way you make decisions, share information or engage with your community and employees, this is your chance to … [Read more...]

Meet Charlene Li Aug. 18th at Clearvale SecondFloor Speaker Series

by Charlene Li Please join me for an evening discussion at the Clearvale SecondFloor speaker series on Wednesday, August 18th at 5pm in Redwood City, CA. I'll be doing a general Q&A and also discussing the "Open Leadership" book. (The date for the event was originally set for July 14th but I had to move it because of a conflict on my part.) The event will be hosted by Dr. Pehong Chen, Founder and CEO of BroadVision, and will take place on the second floor of BroadVision's corporate … [Read more...]

Announcing “Open Leadership” Webinar series

by Charlene Li I’m pleased to announce a four-part series featuring the ideas and content from my new book, “Open Leadership” which will be available in late May. Below are descriptions as well as registration information for each of these Webinars. These Webinars are free and I’ll also be posting recordings and the slides from them online after each Webinar in case you can’t attend them. More information about the “Open Leadership” book is available at open-leadership.com. Description: "Be … [Read more...]

Webinar introducing “Socialgraphics”, a customer-centric approach to social strategy

Jeremiah Owyang and I will be running a free Webinar introducing how we are thinking about how companies can understand their customers through what we are calling "socialgraphics". To register for the Webinar: Register for Free Webinar: Understand Your Customers’ Social Behaviors, Hosted by Altimeter Group Wednesday, January 20, 2010 11:00 AM – 1:00 PM PST Beware of plans or proposals that start with “Twitter Strategy” or “Facebook … [Read more...]