More than a handful of brands publish more content now than a major media property such as Time Magazine did 25 years ago. Despite the overwhelming and ever-increasing trend toward content marketing, and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations haven’t yet addressed content on either a strategic or tactical level. It’s high time they did, and hopefully my new research report, Organizing for Content, will help. It … [Read more...]
Social Business vs. Social Media: Take Altimeter’s 2012 Survey
October 17, 2012 By 6 Comments
Businesses may be seen as having a “successful” social strategy by virtue of citations in case studies and speaking at conferences. But, by far, the best metric of success is concrete examples of how the organization creates business value via social technologies across multiple departments and dimensions of their business. In our upcoming research report, we will take a closer look at successful social business strategies that are clearly aligned with strategic business goals AND have … [Read more...]
New Research: Building A Foundation For Mobile
September 19, 2012 By 5 Comments
One of the major themes in our research this year is Adaptive Organization. As we think about what makes organizations adaptive, it's not just the tools and services that they embrace but also their ability to adapt to change to stay in touch internally and to reach customers and prospects proactively. A key ingredient to making companies more adaptive is the use of mobile technology, but many organization are not yet in a position to truly capitalize on mobile due to their lack of proper … [Read more...]
The Imperative For Social Risk Management
August 9, 2012 By 3 Comments
Note: This post originally appeared in Alan's blog Ronin Research. Everyone likes to point out how wonderful social media is - how they connected with lost friends from high school, they met new friends with similar interested, and all the cool things they learned. Marketers love it too because it gives them a great new channel to to connect and engage with customers in But social media has a downside too - just ask Mat Honan, or Bank of America, or Nestle, or Kenneth Cole about social … [Read more...]
The Converged Media Imperative
July 19, 2012 By 9 Comments
In the late 20th century, when the commercial internet was in its infancy, there was no end to the griping about “silos.” Back then silos referred to That Which Is Digital and That Which Is Not Digital. The gripe (from the digital side of the equation) was that the not-digital team got all the budget, and didn’t even accord the digitals a place at the table. So ingrained was the silo grudge that no one, but no one, grew to understand silos better than the digitals. In a scant … [Read more...]
New Enterprise Mobility Report: “Power To The People”
June 7, 2012 By 5 Comments
Today marks the publication of Altimeter Group's newest enterprise mobility research report, authored by analyst Chris Silva. We began with a hypothesis that, as the age of mobile = email has come to a close, are mobile employees being served with the proper applications to make them be more productive? Our guess was that they weren't, and largely, rollouts are just getting started but there are already some lessons to be learned. The most important is that different roles have different needs … [Read more...]
Recording: Three Disruptive Business Research Themes
April 29, 2012 By 4 Comments
Advance your career and learn about the three Disruptive Business Themes companies cannot ignore. Working among our team of analysts and researchers, Altimeter's Research group has found three common higher level themes that will disrupt all businesses. Working among our analysts from mobile, content marketing, advertising, analytics, leadership, change management, user experience, and social, we've distilled all of the trends we're seeing and found a common thread among them. We … [Read more...]
Webinar Replay – Content: The New Marketing Equation
April 27, 2012 By 2 Comments
If you missed Jeremiah and I presenting our webinar Content: Thee New Marketing Equation based on our recently published research report, you can watch it here or on SlideShare. Please watch and share the video, as it's freely available as open research. How to Rebalance for Content as Part of the New Marketing Equation with Rebecca Lieb and Jeremiah Owyang View more videos from Altimeter Group Network on SlideShare For those of you who were waiting for this post (several of you were kind … [Read more...]
Going Mobile? Tell Us How
April 6, 2012 By 4 Comments
Taking the Enterprise Mobile - We're Researching It We're very excited to announce that Altimeter's next research report on mobile is taking shape as we speak with numerous interviews underway with solution providers and mobile strategists. Its goal? To help map out the winning strategies for enterprise line of business managers to take their teams mobile. Be they salespeople or executives, field service workers or information workers, we're exploring how, once a solid control plane is in … [Read more...]
