Raise your hand if you're tired of being told to "break down silos" but you don't know where to start.
Raise your hand if you want to build a great customer experience but you can't define what that is.
And raise your hand if you're in charge of buying marketing technology but are overwhelmed by the thousands of software options that are available to you.
Our new report "The Customer Experience Cloud: How To Unify The Organization Around A Seamless Customer Experience" is written for anyone who identifies their organization as having these problems. The new reality of commerce is that brands are expected to be present on an ever-increasing number of channels, both online and offline. And customers expect to be recognized as the same unique individual across all of these channels. They want personalized content, real-time engagement, recognition across devices and serendipitous discovery all at once. This requires a major upheaval not just in the technology being used, but the organization of the company as well.
Most efforts towards unifying different departments and breaking down silos have gone into the marketing department, where companies are urged to coordinate the efforts of all the individual channel owners. However, the customer experience isn't just the responsibility of the marketing department anymore. It requires the coordinated efforts of the sales and service teams as well. For companies that have been moving towards the idea of unified "marketing cloud" or an integrated system of tools to operate all marketing channels, we're saying, think bigger. To truly recognize the customer across each touchpoint, and provide a seamless experience at every interaction, the technology strategy must evolve from "marketing cloud" to the "customer experience cloud."
In this report, we've provided the essential technological and organizational components that companies need to unify the efforts of sales, service and marketing around building a seamless, cross-channel customer experience. Based on research interviews with leading brands such as Nike, McDonalds, General Motors and General Electric, we've found the common best practices for companies working towards this goal. And finally, we've created a starting guide for companies on choosing the right technology to support their unified customer experience plan, with an overview of the leading technology vendors that can help deliver on this vision.
Putting the customer experience cloud into practice is a major effort that will mean reorganizing teams, setting new governance, buying new technology and establishing new processes. It is nothing short of a comprehensive digital transformation. With so many parts of the puzzle required to fall in place simultaneously before any real execution, the most daunting part is knowing where to start. And with this report, we believe we can give companies that crucial starting point for how to adapt, and thrive in the face of what we think will be a major disruption in the way customers interact with brands in the digital age.
DOWNLOAD A FREE COPY OF THE REPORT by clicking on the link below. And please feel free to send us your feedback at firstname.lastname@example.org, or leave a comment below.
A new Altimeter report gives companies a roadmap for unifying their teams and technologies around building a unified customer experience across all brand interactions.
A new research report by Altimeter Group’s Brian Solis and Capgemini Consulting
Altimeter’s latest benchmark study on how companies are using social media to further their business results.
A new survey by Altimeter Group reveals just how concerned consumers are about connected devices accessing and utilizing their personal data.
The essential guidelines all businesses need to follow for the ethical collection, use and sale of data.
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We recognize that existing RFP templates cannot be retrofitted to the task of soliciting content marketing solutions due to a number of specific challenges.
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Each year, Altimeter surveys social strategists and executives, and shares our findings and analysis in Open Research reports. In our most recent report, we looked at our survey findings from the last four years, 2010 to 2013, to share our analysis of the state of social business.
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Last week, Jeremiah and I published Altimeter Group’s first “short doc,” focused on in-depth case studies that illustrate how large brands are managing complex, distributed social media programs.
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What we found was that social media is the modern Pandora’s box – It has great value but almost two-thirds of companies we surveyed say that social media is a significant or critical risk to their brand reputation.
Everyone talks about the challenges of measuring the revenue impact of social media, but how are top brands actually doing it? And are they successfully measuring ROI?
In the late 20th century, when the commercial internet was in its infancy, there was no end to the griping about “silos.” Back then silos referred to That Which Is Digital and That Which Is Not Digital. The gripe (from the digital side of the equation) was that the not-digital team got all the budget, […]
Today marks the publication of Altimeter Group’s newest enterprise mobility research report, authored by analyst Chris Silva.
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In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise.
There’s been a rash of news stories recently with headlines so misleading it’s hard to believe they passed editorial muster. Yet a quick search of Google News reveals no less than five articles with ledes very much like this one: P&G to cut 1600 staff after CEO discovers digital media is free.
2011 was the year of the mobile shopper, so why aren’t retailers doing more to serve them? Today Altimeter Research has published its latest report, Make An App For That: Mobile Strategies For Retail.
Get account control now –or risk a career of continual social media sanitation. To match the growing consumer adoption of social media, many companies have launched social media efforts with little planning.
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Wherever I go, the question I hear most often is this: “What is the ROI of social media?” Even though most companies we’ve surveyed have a brand monitoring solution in place, few have yet to crack the measurement code. It remains one of the most stubborn challenges for the social business.
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This Social Media Decision Maker Must Choose One of Two Career Paths. This emerging role is critical to the success of social media programs yet, most Social Strategists and their programs lack maturity, with only 23% of Social Strategists having a formalized program with long-term direction.
Download our paper and presentation below, and register for a webinar with me and partner Jeremiah Owyang on Wednesday, December 1 at 11 am PST for a webinar on the Rise of Social Commerce. Registration at: http://bit.ly/rscwebinar. Meet the new shopper. Underneath the keys of the keyboard, they are shopping in a new way. Unleashing […]
Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices.
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