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Rebecca Lieb on "Real-Time Marketing: The Agility to Leverage 'Now'," at 2014 Internet Summit on November 11-13, 2014

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Description: Digital channels are ‘on’ 24/7, a fact that’s as true for brands as it is for traditional media. Organizations struggle to keep up, not to mention remain relevant. All marketing organizations must now consider to what degree they will function in real time.