Samsung, Apple, Innovation And Fishwrap

This post first appeared on Chris Silva's blog Make Mobile Work. In the wake of the Samsung/Apple trial verdict the news is crawling with hyperbole about how disruptive the verdict will be to the mobile OS ecosystem, specifically Android’s momentum. Nothing new in the world of tech reporting, of course. In reality, life is long and the sea changes predicted rarely amount to more than surface ripples. Will Android and its ecosystem be affected by the recent pro-Apple verdict in its battle … [Read more...]

What We Heard At #AGMobileUp

Thanks to all those who helped us make our #AGMobileUP Tweetup a success last night in Boston. We had a great and varied group of attendees hailing from agencies, mobile startups and the VC community as well. We all had great conversations and great food (don't believe me? See Joselin Mane of BostonTWeetUp's amazing writeup) and a few themes stuck out to me: On Mobile Social/Mobile Is Cool, But It Scares Us A Bit: Gathered around someone's iPhone, as one does at a mobile tweetup, we all … [Read more...]

The Mobile Experience, Tables, Chairs and Screens

This post originally appeared on Chris Silva's MakeMobileWork blog. We talk a lot about screens these days, so much so that for me to type the word "table" without appending a "t" onto the end has become somewhat of a difficult task. That said, there's much talk about how it's important to converse with customers across the multiplying number of screens we interact with daily, but little thought given to what the experiences on each screen, each surface really are. In a meeting this week, … [Read more...]

Google Says, “It’s Our Turn” In Mobile

This is a repost from Chris Silva's blog Make Mobile Work. I spent yesterday morning at the Google I/O developer conference and, aside from peopleliterally skydiving into the event – the news was largely tech-related and heavily mobile. Google made announcements of its new Nexus Tablet, the JellyBean aka Android 4.1 OS and home media sharing features of its new Nexus Q device. Here is what stands out: Android grows up – It was no accident that the Android portion of the keynote opened … [Read more...]

New Enterprise Mobility Report: “Power To The People”

Today marks the publication of Altimeter Group's newest enterprise mobility research report, authored by analyst Chris Silva. We began with a hypothesis that, as the age of mobile = email has come to a close, are mobile employees being served with the proper applications to make them be more productive? Our guess was that they weren't, and largely, rollouts are just getting started but there are already some lessons to be learned. The most important is that different roles have different needs … [Read more...]

Going Mobile? Tell Us How

Taking the Enterprise Mobile - We're Researching It We're very excited to announce that Altimeter's next research report on mobile is taking shape as we speak with numerous interviews underway with solution providers and mobile strategists. Its goal? To help map out the winning strategies for enterprise line of business managers to take their teams mobile. Be they salespeople or executives, field service workers or information workers, we're exploring how, once a solid control plane is in … [Read more...]

Build A Foundation For Mobile Business – Replay

Did you miss today's webinar with Charlene Li and Chris Silva talking about the proper foundation for mobile business? If so, please see a full replay of today's content, available on Vimeo. Please watch and share the video, as it's freely available as open research. We're interested in hearing your organization's experiences with taking various roles in your organization mobile. Have an experience to share? Please submit it to us here, we'll be featuring compelling insights about … [Read more...]

Charlene Li/Chris Silva Webinar: A Foundation For Mobile Business

Altimeter Group's next reports are in the works, and among them, publishing in the next month, a report that explores how managers on the business – not the IT – side of the organization are increasingly leading the charge to bring mobility to their workforce. We’re going to be looking at what the most common use cases are for mobility, the challenges organizations have encountered in bringing mobile tools on board and explore what the best tools are – and the partners that provide them – … [Read more...]

There’s A Webinar For That, Replay Information


Have you read my report, "Make An App For That, Mobile Strategies For Retailers" yet? If so, and you didn't have a chance to tune into today's webinar, I want to share the content with you to use, share and discuss. My slides from the webinar are below, outlining the findings of the research, discussing how retailers must: Determine the path they want their mobile strategy to take: What's the current maturity of mobility inside the org today, what's the desired impact of mobile on the brand … [Read more...]

Latest Research: Make An App For That, Mobile Strategies For Retail


2011 was the year of the mobile shopper, so why aren't retailers doing more to serve them? Today Altimeter Research has published its latest report, Make An App For That: Mobile Strategies For Retail. The report, published today, reveals how major brands are capitalizing on the massive growth in shoppers' use of mobile technology.  It also explores the perils many major retailers have encountered in their quest to tap this market. Are retailers doing enough to serve their mobile … [Read more...]