Today marks the publication of Altimeter Group's newest enterprise mobility research report, authored by analyst Chris Silva. We began with a hypothesis that, as the age of mobile = email has come to a close, are mobile employees being served with the proper applications to make them be more productive? Our guess was that they weren't, and largely, rollouts are just getting started but there are already some lessons to be learned. The most important is that different roles have different needs … [Read more...]
Going Mobile? Tell Us How
April 6, 2012 By 4 Comments
Taking the Enterprise Mobile - We're Researching It We're very excited to announce that Altimeter's next research report on mobile is taking shape as we speak with numerous interviews underway with solution providers and mobile strategists. Its goal? To help map out the winning strategies for enterprise line of business managers to take their teams mobile. Be they salespeople or executives, field service workers or information workers, we're exploring how, once a solid control plane is in … [Read more...]
Build A Foundation For Mobile Business – Replay
March 28, 2012 By 3 Comments
Did you miss today's webinar with Charlene Li and Chris Silva talking about the proper foundation for mobile business? If so, please see a full replay of today's content, available on Vimeo. Please watch and share the video, as it's freely available as open research. We're interested in hearing your organization's experiences with taking various roles in your organization mobile. Have an experience to share? Please submit it to us here, we'll be featuring compelling insights about … [Read more...]
Charlene Li/Chris Silva Webinar: A Foundation For Mobile Business
March 20, 2012 By Leave a Comment
Altimeter Group's next reports are in the works, and among them, publishing in the next month, a report that explores how managers on the business – not the IT – side of the organization are increasingly leading the charge to bring mobility to their workforce. We’re going to be looking at what the most common use cases are for mobility, the challenges organizations have encountered in bringing mobile tools on board and explore what the best tools are – and the partners that provide them … [Read more...]
There’s A Webinar For That, Replay Information
March 6, 2012 By 1 Comment
Have you read my report, "Make An App For That, Mobile Strategies For Retailers" yet? If so, and you didn't have a chance to tune into today's webinar, I want to share the content with you to use, share and discuss. My slides from the webinar are below, outlining the findings of the research, discussing how retailers must: Determine the path they want their mobile strategy to take: What's the current maturity of mobility inside the org today, what's the desired impact of mobile on the brand … [Read more...]
Latest Research: Make An App For That, Mobile Strategies For Retail
February 7, 2012 By 7 Comments
2011 was the year of the mobile shopper, so why aren't retailers doing more to serve them? Today Altimeter Research has published its latest report, Make An App For That: Mobile Strategies For Retail. The report, published today, reveals how major brands are capitalizing on the massive growth in shoppers' use of mobile technology. It also explores the perils many major retailers have encountered in their quest to tap this market. Are retailers doing enough to serve their mobile … [Read more...]
What’s Facebook Going to Do with All That Money?
February 6, 2012 By 3 Comments
Many of us grew up with Marcia, Marcia, Marcia. For the past few years the refrain has been Google, Google, Google. But this past week, it’s been all Facebook, all the time. As we wait for the biggest IPO in tech history to shake out, the question I’m being asked most by clients and particularly the mainstream media is, by far, “what’s Facebook going to do with all that money?” Clearly, no one's in possession of a crystal ball, but some reasonable conjectures can be drawn. 1). … [Read more...]
Can Apple Lose The Mobile Innovation Game?
January 27, 2012 By 7 Comments
The big story this week is the record number of iPhones, iPads, iPods that Apple sold in Q4, 2011. Great news for Apple and it's shareholders - their stock got a 7% bump on the news - but, with stellar growth in the number of users of the iPhone, what's the achilles heel that slows their march on the market? I think it's innovation. It's something I've been doing a bit of thinking about on my own blog, and here's my case, I'm interested in your reasons for agreement or disagreement. "Apple … [Read more...]
Future of Media: Altimeter Group Pilot Event
October 3, 2011 By 5 Comments
Advertising: is it dying? In an ecosystem where rolling your own media has never been easier or cheaper, why would advertisers buy media from publishers to spread their messages? What's the new model: advertorial; advertent (as one attendee dubbed it); content marketing? And hey, aren't ads content, too? Last week, a group of advertisers and marketers from all sides of the equation (tech, buy-side, media and agency) got together at the Hangar to discuss these and other very topical issues … [Read more...]
