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Future of Media: Altimeter Group Pilot Event

October 3, 2011 By 5 Comments

Advertising: is it dying? In an ecosystem where rolling your own media has never been easier or cheaper, why would advertisers buy media from publishers to spread their messages? What's the new model: advertorial; advertent (as one attendee dubbed it); content marketing? And hey, aren't ads content, too? Last week, a group of advertisers and marketers from all sides of the equation (tech, buy-side, media and agency) got together at the Hangar to discuss these and other very topical issues … [Read more...]

Filed Under: Advertising, content marketing, Events, Hangar, Marketing, Media, Mobile, Twitter, Video Tagged With: ,

Pioneers on the Move: Rise of Social Commerce

November 1, 2010 By 45 Comments

Download our paper and presentation below, and register for a webinar with me and partner Jeremiah Owyang on Wednesday, December 1 at 11 am PST for a webinar on the Rise of Social Commerce.  Registration at: http://bit.ly/rscwebinar. Meet the new shopper. Underneath the keys of the keyboard, they are shopping in a new way. Unleashing the power of the social network, the digital consumer is shopping with friends, sharing recommendations, and actively engaging in dialogue with brand owners on … [Read more...]

Filed Under: Consumers, Customers, Enterprise, Innovation, Marketing, Report, Shameless plug, Shopping, Social

Day 2 recap of Rise of Social Commerce #RSC10

October 10, 2010 By 3 Comments

by Christine Tran On Thursday, we wrapped up our Rise of Social Commerce event, which culminated many months of planning and hard work at Altimeter Group, and an exciting year of developments in social commerce. You can now download speaker presentations from our event site, as well as watch video clips on Ustream. (These will continue to be updated.) Here are my favorite take-aways from Day 2 of our event: Pete Blackshaw of Nielsen Online kicked off the day with an outstanding presentation … [Read more...]

Filed Under: Consumers, Customers, Enterprise, Events, Marketing, Shameless plug, Shopping, Social

Social Strategy Webinar Slides Now Available

February 25, 2010 By 15 Comments

Jeremiah Owyang and I held a webinar entitled "Developing A Social Strategy" that had over 495 participants asking very insightful questions -- we had a great time sharing the information and got new ideas on how to develop our thinking as well. Many people who wanted to attend the webinar weren't able to because of schedule conflicts. We also received quite a few requests from people for the slides or recording so that they can forward it to colleagues and friends who would benefit from the … [Read more...]

Filed Under: Advertising, Blogs, Events, Learning, Marketing, Podcasts, Social, Social networks, Twitter

“Socialgraphics” webinar slides and recording now available

January 20, 2010 By 29 Comments

Thanks to everyone who attended the webinar we held today on "Understanding Your Customers' Social Behaviors". Many people wanted to attend the webinar but weren't able to because of schedule conflicts. So we're making the slides and a video recording (slides and audio) available here. You can also download from Slideshare.net (for slides) and drop.io (for the recording). Also, there was a vibrant conversation taking place on sites like Twitter, using the hashtag #socialgraphics (for search of … [Read more...]

Filed Under: Advertising, Blogs, Events, Learning, Marketing, Podcasts, Social, Social networks, Twitter Tagged With: , , , ,

Webinar introducing “Socialgraphics”, a customer-centric approach to social strategy

January 11, 2010 By 11 Comments

Jeremiah Owyang and I will be running a free Webinar introducing how we are thinking about how companies can understand their customers through what we are calling "socialgraphics". To register for the Webinar: Register for Free Webinar: Understand Your Customers’ Social Behaviors, Hosted by Altimeter Group Wednesday, January 20, 2010 11:00 AM – 1:00 PM PST Beware of plans or proposals that start with “Twitter Strategy” or “Facebook … [Read more...]

Filed Under: Consumers, Customers, Marketing, Shameless plug, Social

Socialtext Webinar: 6 Ways to Get Value from Social Software

November 3, 2009 By Leave a Comment

Ray Wang & Jeremiah Owyang, Speakers … [Read more...]

Filed Under: Calendar, Marketing

Wanted: Your opinion on book titles (Part 2)

October 27, 2009 By 7 Comments

Previously, I asked for help in naming the book, and we're done to the wire in terms of finalists. I'm hoping you can take two minutes to complete a very short survey on our title possibilities. I realize that asking an audience of people who are pre-disposed to being open is probably not the most scientific way to do this! So taking a page from  Tim Ferris, I'm also running the title possibilities against specific search keywords to see which ones get the most clickthroughs. I'll post the … [Read more...]

Filed Under: Books, Marketing, Search

Social Search: Customers Influence Search Results Over Brands

October 22, 2009 By 12 Comments

This post was collaboratively written (in real time) on a wiki by Charlene Li, who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Twitter brokers a deal that offers search engines Microsoft Bing and Google Search access to their real time data streams.  Also, Facebook, offers up public status updates to be searched and served up to Microsoft's … [Read more...]

Filed Under: Marketing, Search, Social networks, Technololgy, Twitter, Uncategorized Tagged With: , , , , , ,

Can you control your customers?

October 15, 2009 By 20 Comments

I just received an interesting email promotion for an upcoming conference. At the top of the email, in big bold letters was this: "It's time to take back control!" Now that definitely caught my eye, as I'm writing a book about being open. That's because the number one concern I hear from executives -- and especially  marketers -- is how out of control they feel these days. Here's some more text from the email: "Reaching today's consumers is more challenging than ever. Both savvy and wary of … [Read more...]

Filed Under: Advertising, Customers, Marketing, Social
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