Altimeter Group

“For Organizations, Real Time Is Not Fast Enough.”

- Jeremiah Owyang

A Holistic Approach To Emerging Technologies

The Altimeter

Archive for the ‘Marketing’ Category

February 25th, 2010

Social Strategy Webinar Slides Now Available

Jeremiah Owyang and I held a webinar entitled “Developing A Social Strategy” that had over 495 participants asking very insightful questions — we had a great time sharing the information and got new ideas on how to develop our thinking…

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January 20th, 2010

“Socialgraphics” webinar slides and recording now available

Thanks to everyone who attended the webinar we held today on “Understanding Your Customers’ Social Behaviors“. Many people wanted to attend the webinar but weren’t able to because of schedule conflicts. So we’re making the slides and a video recording…

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January 11th, 2010

Webinar introducing "Socialgraphics", a customer-centric approach to social strategy

Jeremiah Owyang and I will be running a free Webinar introducing how we are thinking about how companies can understand their customers through what we are calling "socialgraphics". To register for the Webinar:
Register for Free Webinar: Understand Your Customers’…

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October 27th, 2009

Wanted: Your opinion on book titles (Part 2)

Previously, I asked for help in naming the book, and we’re done to the wire in terms of finalists. I’m hoping you can take two minutes to complete a very short survey on our title possibilities.
I realize that asking…

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October 22nd, 2009

Social Search: Customers Influence Search Results Over Brands

This post was collaboratively written (in real time) on a wiki by Charlene Li, who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at…

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October 15th, 2009

Can you control your customers?

I just received an interesting email promotion for an upcoming conference. At the top of the email, in big bold letters was this:
“It’s time to take back control!”
Now that definitely caught my eye, as I’m writing a book…

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July 20th, 2009

New study: Deep brand engagement correlates with financial performance

I’m releasing today a new research report that I wrote in conjunction with Wetpaint called “ENGAGEMENTdb“. The study looked at how the 100 most valuable brands — as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking — engaged in…

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June 22nd, 2009

Redesign and logo for Altimeter Group

It’s with great excitement that I’m beta launching a redesigned web site at www.altimetergroup.net today. I welcome your feedback before I port the main altimetergroup.com site over to the new design on Friday.
The site was designed by Horn Group,…

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April 2nd, 2009

Why Social Media Marketing Fails - Notes From Web 2.0 Expo panel

I had the honor and pleasure of being on a panel with my two former Forrester colleagues, Peter Kim (now at Dachis Corporation) and Jeremiah Owyang (still at Forrester). Our topic: “Why Social Media Marketing Fails — and What To…

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March 4th, 2009

Skittles bravely lets social media take over the homepage, redefines branding

On Monday, Skittles changed it’s home page over to emphasis social media, specifically a Twitter search for “skittles”. I’ve included a screenshot of it (click on it to see it full size). The result: “#skittles” was the top trending topic…

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