Part of what's fascinating about working at the Altimeter Group are the back channel conversations we have internally about the meaning and impact of disruptive events (not just technologies). A burning topic of late has been the Occupy Wall Street movement and its many Occupy offshoots throughout the country. Last weekend, in the spirit of inquiry and research, we ventured to the demonstrations in our respective cities. We're interested in issues of leadership, and in how institutions such … [Read more...]
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Occupy Wall Street: Disruption & Leaderless Leadership
Filed Under: Leadership, Learning, Media, News Tagged With: occupy wall street
Pilot Series at Altimeter: Social Analytics and Strategy
By Jon Cifuentes, Researcher On Wednesday, July 27, Altimeter Group hosted a ‘Pilot Series’ event featuring moderating analysts, Lora Cecere and Susan Etlinger. The topic at hand was Social Analytics - and more specifically, what businesses must do to prepare for this evolution in social contextual data’s increased volume and sophistication. Here are some key takeaways from the discussion and Q&A - further clarifying the need for businesses to prepare a strategy for the onslaught … [Read more...]
Filed Under: Business Intelligence, Consumers, Enterprise, Learning, Social networks, Technololgy
Social Strategy Webinar Slides Now Available
Jeremiah Owyang and I held a webinar entitled "Developing A Social Strategy" that had over 495 participants asking very insightful questions -- we had a great time sharing the information and got new ideas on how to develop our thinking as well. Many people who wanted to attend the webinar weren't able to because of schedule conflicts. We also received quite a few requests from people for the slides or recording so that they can forward it to colleagues and friends who would benefit from the … [Read more...]
Filed Under: Advertising, Blogs, Events, Learning, Marketing, Podcasts, Social, Social networks, Twitter
“Socialgraphics” webinar slides and recording now available
Thanks to everyone who attended the webinar we held today on "Understanding Your Customers' Social Behaviors". Many people wanted to attend the webinar but weren't able to because of schedule conflicts. So we're making the slides and a video recording (slides and audio) available here. You can also download from Slideshare.net (for slides) and drop.io (for the recording). Also, there was a vibrant conversation taking place on sites like Twitter, using the hashtag #socialgraphics (for search of … [Read more...]
Filed Under: Advertising, Blogs, Events, Learning, Marketing, Podcasts, Social, Social networks, Twitter Tagged With: charleneli, engagement, jowyang, pyramid, socialgraphics
Humorous example of social media monitoring: Sydney University
I was doing some research for my book, looking for instances of interesting social media monitoring when I came across this humorous example (thanks to BuzzNumbers). Jonathan Pease (not sure if it's the same Jonathan Pease who is on "Australia's Top Model"). was apparently bored in a university classroom and wrote this tweet: To which Sydney University replied in a tweet: To Jonathan Pease's credit, he took it all in stride and ended up retweeting Sydney University's and … [Read more...]
Filed Under: Customers, Learning, Social, Social networks, Twitter
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