Your Questions About Corporate Social Media Education

Large enterprises are rolling out social media at scale – and training and education for employees is critical. Well-developed social media education programs can help companies achieve business goals by reducing social media risk and activating employees for engagement and advocacy. Charlene Li and I presented our most recent research and report in a webinar, now available for replay. The webinar provides a recap of the latest data and trends in social media education for businesses. Our … [Read more...]

New Workshops Take Flight!

Ed facilitating an Academy workshop

I've taught more than 300 professionals Social Business through hands-on workshops, and happy to announce new workshops from Altimeter Academy focused on Content Marketing and Social Business Analytics. Having been both a change agent in organizations and now an advisor for those facing change, I know how important skill development is to thrive in times of disruption.  Our ability to succeed is not based on our own skills alone, but perhaps most important, through the knowledge of key … [Read more...]

Call for Insights #3: Altimeter Blog Ring and the Sentient World

Sentient World

Request: We want to hear from you. Tell us on your blog or website how the Sentient World impacts your business (positively or negatively), and we’ll cross-link to the conversation. Altimeter Group continues its blog ring in September and October to deepen understanding of our three research themes.  The next theme of focus is the Sentient World.  Consider these key questions when contributing to the conversation on your blog or website: Once the information exchange begins, how can … [Read more...]

Call for Insight: The Altimeter “Blog Ring” focused on the Dynamic Customer Journey

Altimeter Group Dynamic Customer Journey

Request: We want to hear from you. Tell us on your blog or website how the Dynamic Customer Journey is impacting your business, and we’ll cross-link to the conversation. During SXSW 2012, Altimeter Group launched its three research themes to the public: Dynamic Customer Journey, Adaptive Organization and Sentient World. Now, we’re asking you -- bloggers, brands and vendor representatives, thought leaders, and insightful practitioners -- to get in on the conversation. Beginning today, … [Read more...]

Occupy Wall Street: Disruption & Leaderless Leadership

Part of what's fascinating about working at the Altimeter Group are the back channel conversations we have internally about the meaning and impact of disruptive events (not just technologies). A burning topic of late has been the Occupy Wall Street movement and its many Occupy offshoots throughout the country. Last weekend, in the spirit of inquiry and research, we ventured to the demonstrations in our respective cities. We're interested in issues of leadership, and in how institutions such … [Read more...]

Pilot Series at Altimeter: Social Analytics and Strategy

By Jon Cifuentes, Researcher On Wednesday, July 27, Altimeter Group hosted a ‘Pilot Series’ event featuring moderating analysts, Lora Cecere and Susan Etlinger.  The topic at hand was Social Analytics - and more specifically, what businesses must do to prepare for this evolution in social contextual data’s increased volume and sophistication. Here are some key takeaways from the discussion and Q&A - further clarifying the need for businesses to prepare a strategy for the onslaught of … [Read more...]

Social Strategy Webinar Slides Now Available

Jeremiah Owyang and I held a webinar entitled "Developing A Social Strategy" that had over 495 participants asking very insightful questions -- we had a great time sharing the information and got new ideas on how to develop our thinking as well. Many people who wanted to attend the webinar weren't able to because of schedule conflicts. We also received quite a few requests from people for the slides or recording so that they can forward it to colleagues and friends who would benefit from the … [Read more...]

“Socialgraphics” webinar slides and recording now available

Thanks to everyone who attended the webinar we held today on "Understanding Your Customers' Social Behaviors". Many people wanted to attend the webinar but weren't able to because of schedule conflicts. So we're making the slides and a video recording (slides and audio) available here. You can also download from Slideshare.net (for slides) and drop.io (for the recording). Also, there was a vibrant conversation taking place on sites like Twitter, using the hashtag #socialgraphics (for search of … [Read more...]

Humorous example of social media monitoring: Sydney University

I was doing some research for my book, looking for instances of interesting social media monitoring when I came across this humorous example (thanks to BuzzNumbers). Jonathan Pease (not sure if it's the same Jonathan Pease who is on "Australia's Top Model"). was apparently bored in a university classroom and wrote this tweet: To which Sydney University replied in a tweet: To Jonathan Pease's credit, he took it all in stride and ended up retweeting Sydney University's and … [Read more...]