In September, I had the opportunity to speak at TED@IBM in San Francisco about the implications of a data-rich world, and what we can do, as businesspeople, citizens, and consumers, to use it to our best advantage.
Since then, I've had dozens of conversations — at conferences, in person, online and serendipitously — about the two main themes of the talk: how do we extract real insight from data, and how do we do so in a way that actually retains and builds trust?
These are huge questions, and they deserve serious and ongoing investigation. This will be the core of my research agenda this year. I'll be speaking with technology users, business leaders, entrepreneurs, scholars and technologists to better understand how they see these challenges and what they can tell us about how to extract insight from complex data at scale. We'll look at emerging technologies, changing organizational dynamics, research methodologies and decision-making. We'll look at the criteria needed to deliver capabilities such as predictive analytics, and how they affect tool requirements, culture and organizational design.
And I'll be breaking down discussions of "ethics" — so easy to push aside in favor of more "concrete" issues--into actionable themes that we, as an industry, must address. Where we get our data, how we extract and enrich it, how we mix it with other data, how we use it and how we communicate about what we're doing — all are open to scrutiny. As part of this research, I'll be looking at existing case law, speaking with the legal community and working with colleagues at The Big Boulder Initiative--a group of academics, brand representative and technologists — who are passionate about advancing the useful and ethical use of social data.
This document is just a first step toward setting context for the many disruptions of ubiquitous and complex data, but it includes preliminary frameworks to help us examine these issues in more detail, and recommendations on what steps to take to use data strategically and ethically in a business context.
I hope it acts as a catalyst for further discussion, and I'll be building on and deepening these findings throughout the year.
As always, please weigh in with questions and feedback. I'll link to substantive posts, as always.
This document is just a first step toward setting context for the many disruptions of ubiquitous and complex data, but it includes preliminary frameworks to help us examine these issues in more detail.
Charlene Li and Jon Cifuentes share research on how leading organizations use social and digital technologies to create holistic employee engagement strategies that drive business impact and cultural change.
We evaluated the US Congress according to our social governance framework, and the results weren’t great.
In our research and client work at Altimeter, one of the most misunderstood issues we see is social business governance.
For our latest report, Altimeter Group partnered with LinkedIn to study the importance of relationship building among the most socially engaged companies on LinkedIn. We found that, by using social technologies to improve relationships, businesses witness incredible results.
In this one-hour webinar, Brian Solis shares research on how businesses explore digital transformation, including results from a 2014 survey of leading digital strategists.
It’s no corporate HR secret: the greater investment made into employees, the greater the ultimate reward back to the company.
A key factor to creating and delivering a great customer experience is the ability of a company’s workforce to modernize, use new technology platforms to connect with each other and customers, and most importantly, adopt a new mindset of openness and transparency.
Large enterprises are rolling out social media at scale – and training and education for employees is critical. Well-developed social media education programs can help companies achieve business goals by reducing social media risk and activating employees for engagement and advocacy.
Last week, Charlene Li, Ed Terpening, and I hosted a webinar on how large enterprises — like ARAMARK, Aetna, Kaiser Permanente, RadioShack — are rolling out corporate social media education, and why.
As we launch into 2014, the analysts at Altimeter each pulled together a compilation of trends and issues they are watching closely this year.
Last year, we asked companies about their top social strategy priorities. The second top response was “Developing Internal Education and Training.” Yet, when we surveyed companies earlier this year, we saw that only 38% had any education program in place, beyond ad hoc efforts.
The concept of using game mechanics to achieve desired outcomes may not be new, but to many brands, the use of gamification across the enterprise to drive business value is gaining speed. In our latest research, Altimeter has found that gamification is quickly evolving to become an important component in many organizations’ internal and external […]
Adobe Marketing Summit and Oracle OpenWorld both took place recently. It’s another month until Dreamforce, but I expect similar announcements to be made there.
This report defines the Collaborative Economy, looks at companies that are already moving into this space, and provides a framework, the Collaborative Economy Value Chain, which companies can use to help rethink their business models.
Over 30 Technologies Have Emerged, at a Faster Pace than Companies Can Digest. If you think social was disruptive, it was really just the beginning.
In its latest research, Altimeter Group’s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are truly a “social business.”
Charlene Li sat down with Ken Blanchard, the author of The One Minute Manager, on the morning of June 21st, 2011 to discuss how leadership is being affected by social media.
Engage! examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program.
In Open Leadership, Charlene Li offers the next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while maintaining control.
“Be Open, Be Transparent, Be Authentic” are the current leadership mantras — but companies often push back.
I conducted the first of four Webinars on the ideas around “Open Leadership” and am making available the slides as well as a video recording. This Webinar laid out the reasons why open leadership is inevitable and required because of the adoption of social technologies.
Groundswell is required reading for executives seeking to protect and strengthen their company’s public image.