Social technologies have always been about people and relationships, yet in recent years we seem to have lost our way, blurring the lines between social media and CRM as we treat these engagement platforms like mass marketing automation tools. The answer to unlocking the potential of business connections has been right under our noses all along: authentically engage with customers, prospects, and employees on social channels to cultivate long-lasting relationships that result in true business ROI.
For our latest report, Altimeter Group partnered with LinkedIn to study the importance of relationship building among the most socially engaged companies on LinkedIn. By using social technologies to improve relationships, businesses witness incredible results. Download the full report here.
In late 2013, Gallup released its latest survey that measures international employee satisfaction and found that only 13% of workers feel engaged by their jobs. 63%, are not engaged, and 24% are actively disengaged.
Relationship economics dictates that when businesses value people, experiences, and aspirations, they reap benefits measured in profitability, loyalty, and advocacy. Without relationship economics, companies will lose a significant edge to those that do actively invest in employee and customer communication and engagement on social platforms such as LinkedIn.
Companies that invest in relationship economics on social platforms find that employees are more engaged, more likely to stay and refer great talent, are more competitive and optimistic, and more likely to increase business and sales opportunities.
Companies must become digitally savvy to compete for customers and top talent. Companies that are social engaged realize the following business-level benefits:
Socially engaged employees are more optimistic, inspired, connected, and tenured:
Executives at social engaged companies are:
To demonstrate social engagement and transformation, LinkedIn released its list of the top 25 socially engaged companies in July 2014. This list showcases companies that effectively use social media to improve engagement and relationships with customers and employees via efforts in content marketing, employee engagement, talent and recruitment, and sales.
Learn more about how relationship economics can impact your business by downloading the full report, "Relationship Economics: How genuine communication and engagement in social media helps businesses grow relationships with employees and customers while improving the bottom line."
For our latest report, Altimeter Group partnered with LinkedIn to study the importance of relationship building among the most socially engaged companies on LinkedIn. We found that, by using social technologies to improve relationships, businesses witness incredible results.
In this one-hour webinar, Brian Solis shares research on how businesses explore digital transformation, including results from a 2014 survey of leading digital strategists.
It’s no corporate HR secret: the greater investment made into employees, the greater the ultimate reward back to the company.
A key factor to creating and delivering a great customer experience is the ability of a company’s workforce to modernize, use new technology platforms to connect with each other and customers, and most importantly, adopt a new mindset of openness and transparency.
Large enterprises are rolling out social media at scale – and training and education for employees is critical. Well-developed social media education programs can help companies achieve business goals by reducing social media risk and activating employees for engagement and advocacy.
Last week, Charlene Li, Ed Terpening, and I hosted a webinar on how large enterprises — like ARAMARK, Aetna, Kaiser Permanente, RadioShack — are rolling out corporate social media education, and why.
As we launch into 2014, the analysts at Altimeter each pulled together a compilation of trends and issues they are watching closely this year.
Last year, we asked companies about their top social strategy priorities. The second top response was “Developing Internal Education and Training.” Yet, when we surveyed companies earlier this year, we saw that only 38% had any education program in place, beyond ad hoc efforts.
The concept of using game mechanics to achieve desired outcomes may not be new, but to many brands, the use of gamification across the enterprise to drive business value is gaining speed. In our latest research, Altimeter has found that gamification is quickly evolving to become an important component in many organizations’ internal and external […]
Adobe Marketing Summit and Oracle OpenWorld both took place recently. It’s another month until Dreamforce, but I expect similar announcements to be made there.
This report defines the Collaborative Economy, looks at companies that are already moving into this space, and provides a framework, the Collaborative Economy Value Chain, which companies can use to help rethink their business models.
Over 30 Technologies Have Emerged, at a Faster Pace than Companies Can Digest. If you think social was disruptive, it was really just the beginning.
In its latest research, Altimeter Group’s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are truly a “social business.”
Charlene Li sat down with Ken Blanchard, the author of The One Minute Manager, on the morning of June 21st, 2011 to discuss how leadership is being affected by social media.
Engage! examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program.
In Open Leadership, Charlene Li offers the next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while maintaining control.
“Be Open, Be Transparent, Be Authentic” are the current leadership mantras — but companies often push back.
I conducted the first of four Webinars on the ideas around “Open Leadership” and am making available the slides as well as a video recording. This Webinar laid out the reasons why open leadership is inevitable and required because of the adoption of social technologies.
Groundswell is required reading for executives seeking to protect and strengthen their company’s public image.