Contribute to Altimeter’s Report on Employee Engagement and Advocacy

Three types of employee engagement

Altimeter recently published a new report on Digital Transformation that highlights the central role that customer experience plays. A key factor to creating and delivering a great customer experience is the ability of a company's workforce to modernize, use new technology platforms to connect with each other and customers, and most importantly, adopt a new mindset of openness and transparency. To that end, my colleague Jon Cifuentes and I are working on a new Altimeter report on how … [Read more...]

Redefining Marketing: What it Means to be a Modern Marketer

Modern Marketer

Marketing has changed substantially in the past few decades. With the proliferation of CRM, ecommerce, cookies, loyalty programs, etc. marketers have more customer data than ever. And just in the past few years, the widespread adoption of social and mobile technologies has brought more complexity, yet also the potential for even greater insight into the customer journey. The result of this goes beyond an update in marketing tactics, but a redefinition of marketing. Wikipedia tells us that, … [Read more...]

Battle of the Marketing Clouds

Battle_of_Gibraltar

IBM officially joined the Marketing Cloud battle today, with the news that it is acquiring marketing automation vendor SilverPop. This expands IBM’s  capabilities to scale personalized customer engagement beyond Unica—certainly in email, but across all digital channels. (IBM is no stranger to marketing software, but they've really not been a contender in this category) IBM confidently announced on the call that the other vendors were clearly following their lead in building the technology … [Read more...]

Your Questions About Corporate Social Media Education

Large enterprises are rolling out social media at scale – and training and education for employees is critical. Well-developed social media education programs can help companies achieve business goals by reducing social media risk and activating employees for engagement and advocacy. Charlene Li and I presented our most recent research and report in a webinar, now available for replay. The webinar provides a recap of the latest data and trends in social media education for businesses. Our … [Read more...]

Trends to Watch in 2014 from Altimeter Group

About 2014 on graph

As we launch into 2014, the analysts at Altimeter each pulled together a compilation of trends and issues they are watching closely this year. Below is a link to each post as well as a synopsis of some of the top themes we are exploring. As you read through each post, you’ll see that there are commonalities and overlap. This isn’t a surprise, as we have multiple people researching different aspects of customer experience, big data, innovation, and digital marketing. The diversity of thought and … [Read more...]

It’s Time To Get Smart About Social Data Intelligence

by Susan Etlinger I spend a lot of time reading and thinking about social data: what it is, what it isn't, how to measure it, where it's going. But even the best strategy for collecting, analyzing and interpreting social data is just a set of pretty charts unless it is connected in a meaningful way to business objectives and, as importantly, actual business data. In the past year, we've seen social media proliferate throughout the organization. The average enterprise-class company has 178 … [Read more...]

New Research: Organize for Content

More than a handful of brands publish more content now than a major media property such as Time Magazine did 25 years ago. Despite the overwhelming and ever-increasing trend toward content marketing, and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations haven’t yet addressed content on either a strategic or tactical level. It’s high time they did, and hopefully my new research report, Organizing for Content, will help. It provides … [Read more...]

Call for Insights #2: Altimeter Blog Ring and the Adaptive Organization

Adaptive Organization

Request: We want to hear from you. Tell us on your blog or website how the principles of an Adaptive Organization impact your business, and we’ll cross-link to the conversation. Altimeter Group continues its blog ring in July and August to deepen understanding of our three research themes. The next theme of focus is the Adaptive Organization. Consider these key questions when contributing to the conversation on your blog or website: What consumer technology trends will contribute to the … [Read more...]

Beyond the IPO: Ten Implications of a Public Facebook

By Susan Etlinger, Charlene Li and Rebecca Lieb The run-up to Facebook's IPO reminds me a bit of a wedding: everyone's attention is on the big day (expected to be Friday May 18), without much regard for the weeks, months and years afterward. Charlene Li, Rebecca Lieb, and I sat down to discuss some of the implications of a newly public Facebook: on shareholders, business and Facebook itself. -- SE Whether or not Facebook's IPO ends up being one of the world's largest (this Washington Post … [Read more...]

Charlene Li/Chris Silva Webinar: A Foundation For Mobile Business

Altimeter Group's next reports are in the works, and among them, publishing in the next month, a report that explores how managers on the business – not the IT – side of the organization are increasingly leading the charge to bring mobility to their workforce. We’re going to be looking at what the most common use cases are for mobility, the challenges organizations have encountered in bringing mobile tools on board and explore what the best tools are – and the partners that provide them – … [Read more...]