More than a handful of brands publish more content now than a major media property such as Time Magazine did 25 years ago. Despite the overwhelming and ever-increasing trend toward content marketing, and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations haven’t yet addressed content on either a strategic or tactical level. It’s high time they did, and hopefully my new research report, Organizing for Content, will help. It … [Read more...]
Call for Insights #2: Altimeter Blog Ring and the Adaptive Organization
July 2, 2012 By 7 Comments
Request: We want to hear from you. Tell us on your blog or website how the principles of an Adaptive Organization impact your business, and we’ll cross-link to the conversation. Altimeter Group continues its blog ring in July and August to deepen understanding of our three research themes. The next theme of focus is the Adaptive Organization. Consider these key questions when contributing to the conversation on your blog or website: What consumer technology trends will contribute to the … [Read more...]
Charlene Li/Chris Silva Webinar: A Foundation For Mobile Business
March 20, 2012 By Leave a Comment
Altimeter Group's next reports are in the works, and among them, publishing in the next month, a report that explores how managers on the business – not the IT – side of the organization are increasingly leading the charge to bring mobility to their workforce. We’re going to be looking at what the most common use cases are for mobility, the challenges organizations have encountered in bringing mobile tools on board and explore what the best tools are – and the partners that provide them … [Read more...]
Altimeter’s Research Themes And Upcoming Research Calendar
March 9, 2012 By 3 Comments
As an analyst and research firm focused on disruptive technologies, our clients and others frequently ask us what we are paying attention to and what we are researching. There are a multitude of areas we would like to be paying attention to and probably just as many that we would like to research, but we can’t. So instead, we are focusing on just a few key disruptive themes that have the potential to significantly impact organizations and consumers from tomorrow through three years from now - … [Read more...]
Reflecting on 2011 –and Preparing for Future Growth
December 17, 2011 By 5 Comments
By Charlene Li, Founding Partner In the life of a young company, a year is an eternity.I sit here looking back to a year ago and I’m amazed at not only the growth of Altimeter Group, how we have grown as individuals and as a team, and the amazing clients we’ve served. While we often publish our insights on how companies should leverage disruptive technologies, I wanted to share a peek inside of our company. Our journey has seen a lot of growth, here are some stats: We’ve grown … [Read more...]
Occupy Wall Street: Disruption & Leaderless Leadership
October 12, 2011 By 11 Comments
Part of what's fascinating about working at the Altimeter Group are the back channel conversations we have internally about the meaning and impact of disruptive events (not just technologies). A burning topic of late has been the Occupy Wall Street movement and its many Occupy offshoots throughout the country. Last weekend, in the spirit of inquiry and research, we ventured to the demonstrations in our respective cities. We're interested in issues of leadership, and in how institutions such … [Read more...]
