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New Research: Socially Engaged Companies Get More Leads, Attract Better Talent

Jaimy Szymanski

It’s no corporate HR secret: the greater investment made into employees, the greater the ultimate reward back to the company. This has never been truer than today, when always-on employees are increasingly connected to companies via an array of social channels and expect to be greeted by an engaged employer offering valuable content.

Altimeter Group partnered with LinkedIn to look deeper into the impact of corporate social media on a company’s employees, its executives, and its bottom line. Specifically, we examined the results that 25 of the top socially engaged companies reap when cultivating an engaged presence on LinkedIn via content marketing, employee engagement, talent and recruitment, and sales efforts.

We found that companies that take advantage of their ability to reach employees on a deeper level are coming out on top:

1. Employee engagement on LinkedIn is most successful when championed by leadership, starting with active executives. Executives from the most socially engaged companies on LinkedIn are:

Fig. 1

2. This leads to employees feeling empowered and inspired at their jobs. Employees at companies that are among the top socially engaged in LinkedIn are:

Fig. 2

3. And, perhaps most importantly, the top socially engaged companies on LinkedIn reap benefits to the bottom line as well. These companies are:

Fig. 3

Check out the full infographic on LinkedIn’s blog, and learn more about our study and the impact of relationship economics from my colleague, Brian Solis.