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[INFOGRAPHIC] The top 4 barriers faced by social strategists

Ed Terpening

This year’s Altimeter Group Social Business benchmark research uncovered significant barriers strategists must solve to succeed.  For the first time, we measured an important shift in priorities: going from scaling consumer engagement in social toward inward-facing initiatives, such as integrating social with digital, employee engagement and aligning it with enterprise content strategy.

This shift is a sign “social media” continues to mature toward “social business”, but we found a number of disconnects decelerating this change.  This infographic shines a light on four of these that—if left unsolved—will prevent social business from reaching its potential.  

Download the full report to learn more.