This year’s Altimeter Group Social Business benchmark research uncovered significant barriers strategists must solve to succeed. For the first time, we measured an important shift in priorities: going from scaling consumer engagement in social toward inward-facing initiatives, such as integrating social with digital, employee engagement and aligning it with enterprise content strategy.
This shift is a sign “social media” continues to mature toward “social business”, but we found a number of disconnects decelerating this change. This infographic shines a light on four of these that—if left unsolved—will prevent social business from reaching its potential.
Key findings from Altimeter’s latest benchmark study on social business
Marketers are struggling with a customer journey that has become more complex than ever. The journey is difficult to track across channels and devices. The infographic below illustrates the modern marketing cycle…
Altimeter’s recent research for its report, The 2014 State of Digital Transformation, uncovered that investing in new digital technologies (social, mobile, big data, cloud, etc.) doesn’t always equate to uniting those efforts around a common vision supported by an updated, integrated infrastructure.
Our research found that the content marketing space is rife with challenges, both internal to the organization and externally across the ecosystem. The following infographic helps visualize this struggle.
It’s no corporate HR secret: the greater investment made into employees, the greater the ultimate reward back to the company.
Miss our recent report, The State of Social Business 2013? If you’re looking for a cheat sheet, here’s a visual of the key findings: The graphic below shows how companies are formalizing, organizing, and growing their social media efforts.
If you’re a marketer who has evaluated native advertising offerings, then you’re likely already familiar with Facebook’s suggested posts, Twitter’s sponsored tweets and hashtags, or sponsored content on any number of online publications.