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Why Instagram Ads Could be Huge for Facebook’s Mobile Empire, with Rebecca Lieb in Adweek

Altimeter Group

Rebecca Lieb as quoted in Adweek:

It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience, instead maintaining that its so-called white glove service to a few dozen Fortune 500 brands will remain the status quo...

"They are hoping to sell Instagram to marketers [with a product] that is close to that September Vogue print magazine immersive experience," said Rebecca Lieb, Altimeter analyst. "But quality control is difficult in the long term. You cannot maintain creative control over advertisers forever. You can maintain standards, but you cannot continually say, 'Well, this isn't beautiful enough for us.'"

Read the rest of this article on Adweek.