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Facebook launches revamped ad platform to challenge Google, with Rebecca Lieb in SFGate

Altimeter Group

Rebecca Lieb as quoted in SFGate:

Facebook Monday launched a revamped version of an advertising platform designed to help companies track consumer behavior across different devices and even offline.

The new platform comes from Atlas, a Seattle division that Facebook purchased from Microsoft last year. Some analysts say the platform could threaten Google’s market share in online advertising.

“This is where the clash of the titans come in,” said Rebecca Lieb, an analyst at Altimeter Group. “These are the 2,000-pound gorillas in this space.”...

Read the rest of this article on SFGate.