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9 social media trends to watch in 2015, with Brian Solis in TechRepublic

Altimeter Group

Brian Solis as quoted in TechRepublic:

One of social media's most defining characteristics is its constant rate of change. Just a few years ago, it was seen as a novel time waster, these days businesses are recognizing the evolving relationship between social and business goals...

"This is where marketing and social and the future of all of this stuff really have a tremendous opportunity to take a step back and understand what it is we're trying to do in the first place, and how we can add value in order to take value from each of these platforms," said Brian Solis, principal analyst for Altimeter Group...

Read the rest of this article on TechRepublic.