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Square App’s New Feature Predicts When You’re Coming for Coffee, with Charlene Li in Fox Business

Altimeter Group

Charlene Li as quoted in Fox Business:

Square’s new feature is tailor-made for caffeine addicts who don’t want to talk to anyone before they’ve got their java fix...

And while the new features may be a godsend for heavy coffee drinkers, they’re also an indicator that Square is playing to its strengths, technology analyst and Altimeter Group founder and CEO Charlene Li said. This is especially important given that the mobile payments space is becoming increasingly crowded.

“I think they have a very unique niche with small businesses,” Li said. Incorporating predictive orders into a coffee shop’s normal workflow is a big step, and Li said the new features speak highly to the trust that Square’s merchant customers have with the company...

Read the rest of this article on Fox Business.