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“IoT’s Value for Marketers is Revolutionary” – Jessica Groopman’s interview with UnboundID

Altimeter Group

UnboundID interviews Jessica Groopman, analyst at Altimeter Group where she conducts research on disruptive technologies. Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. 


Unbound ID: There has been a lot of discussion in business and IT circles over the past year about the Internet of Things. How much of this is now reality in terms of impact on business and customer experience strategy?

Groopman: It is still very early days. Our firm has been doing research on consumer brands but their efforts are in the pilot stage still, so they are not sharing results. The big challenge is that the term Internet of Things is hard to understand. It’s flown over marketers’ heads. It’s still very much a technology play, so IT people get it because its very infrastructure related. But the value for marketers is revolutionary in terms of what they can gather about customer experience and what they can provide– as in improved features and services for their customers.

Read the rest of the interview at Business2Community.