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Integrated Planning and Social Media Appear To Be The Keys to Unlocking Employee Engagement, with Altimeter Group in Business 2 Community

Altimeter Group

Altimeter Group as quoted in Business 2 Community:

Employees are powerful industry influencers and brand ambassadors for their company. They have the power to shape perceptions with prospective and current customers. They have a dramatic effect on recruitment and retention. They also have the power to keep secrets or leak information critical to a business. All of which affect the health of a company, its ability to adapt and innovate quickly and to drive shareholder value. In a positive or negative manner...

Altimeter Group, an industry analyst firm, recently issued a report, “Strengthening Employee Relationships in the Digital Era.” The report provides an excellent snapshot of employee engagement issues, needs and some well thought out first steps in terms of developing and measuring employee engagement programs from a social media perspective...

Read the rest of this article on Business 2 Community.