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Why Amazon’s Deal With Twitch Makes Sense, with Brian Solis in Adweek

Altimeter Group

Brian Solis as quoted in Adweek:

While it may have come out of left field, analysts believe that the Amazon-Twitch acquisition deal—worth a princely sum of $970 million—sounds like a perfect match...

Altimeter analyst Brian Solis pointed out that the move solidifies Amazon's play to target the coveted youth that find themselves at home watching videos on YouTube and clips on Vine. "My hunch is that they're buying Twitch to pursue the younger generation, this sort of new digital audience where the second screen for every day consumers is actually the first screen," he said.

Read the rest of this article on Adweek.