Charlene Li and I are pleased to offer you Altimeter’s latest research report focused on Social Business Governance. In the course of our research, governance was described as everything from social media policies to organizational structure. To paint a complete picture, we took a broad view that resonated with the many brands and thought leaders we spoke to. In the absence of a common definition, Altimeter studied the key building blocks of social business governance to define it this way:
Ambitious, creative strategies can be big on ideas, but often fall short on the means to execute. Hidden between great strategic ideas and business results lies the messy mechanics of governance, which according to our research only 16% of organizations feel is well understood and deployed. I’ve worked with many brands that have relegated governance as the stepchild of strategy. What many strategists eventually learn is that governance is key to scaling social business outside traditional silos, and it’s incredibly challenging to offer a holistic, integrated customer experience without the coordination that governance can deliver.
In our research, we found these top 4 catalysts organizations are tackling today:
Do any of these challenges resonate with you? As social spreads beyond traditional boundaries in marketing/communications, governance acts as the conductor to orchestrate execution of social at scale. Developing holistic governance is a key step if you wish to move beyond isolated social media engagement to engagement that leverages social broadly, across all functions. In other words, a social business.
This report will help in a number of practical ways:
What about you? We’d love to hear how your governance journey has evolved and how you view the relationship between strategy and governance. What challenges have you faced and how did you overcome them?
Charlene Li and I are pleased to offer you Altimeter’s latest research report focused on Social Business Governance.
For our latest report, Altimeter Group partnered with LinkedIn to study the importance of relationship building among the most socially engaged companies on LinkedIn. We found that, by using social technologies to improve relationships, businesses witness incredible results.
There’s a lot of talk about the future of work… Technology is indeed connecting us in ways that improve communication, discovery and connectivity.
It’s no corporate HR secret: the greater investment made into employees, the greater the ultimate reward back to the company.
A key factor to creating and delivering a great customer experience is the ability of a company’s workforce to modernize, use new technology platforms to connect with each other and customers, and most importantly, adopt a new mindset of openness and transparency.
Large enterprises are rolling out social media at scale – and training and education for employees is critical. Well-developed social media education programs can help companies achieve business goals by reducing social media risk and activating employees for engagement and advocacy.
Last week, Charlene Li, Ed Terpening, and I hosted a webinar on how large enterprises — like ARAMARK, Aetna, Kaiser Permanente, RadioShack — are rolling out corporate social media education, and why.
As we launch into 2014, the analysts at Altimeter each pulled together a compilation of trends and issues they are watching closely this year.
Last year, we asked companies about their top social strategy priorities. The second top response was “Developing Internal Education and Training.” Yet, when we surveyed companies earlier this year, we saw that only 38% had any education program in place, beyond ad hoc efforts.
Last month, we published our report, The State of Social Business 2013, based on data and analysis from four years of Altimeter’s annual digital strategists’ survey. Today, we’re happy to release the data charts from that report, in a downloadable, easy to share PowerPoint presentation that you can take and inject in your own presentations.
The concept of using game mechanics to achieve desired outcomes may not be new, but to many brands, the use of gamification across the enterprise to drive business value is gaining speed. In our latest research, Altimeter has found that gamification is quickly evolving to become an important component in many organizations’ internal and external […]
Over 30 Technologies Have Emerged, at a Faster Pace than Companies Can Digest. If you think social was disruptive, it was really just the beginning.
Yesterday’s Burger King brandjacking was an important reminder to brands and their agency and software partners about how vulnerable social media accounts are.
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise.
As mobile becomes the leading means for users to interact with brands, content, and one another inside of organizations, simply “getting to mobile” is not strategy enough.
Groundswell is required reading for executives seeking to protect and strengthen their company’s public image.