Reflecting on 2011 –and Preparing for Future Growth

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By Charlene Li, Founding Partner In the life of a young company, a year is an eternity.I sit here looking back to a year ago and I’m amazed at not only the growth of Altimeter Group, how we have grown as individuals and as a team, and the amazing clients we’ve served. While we often publish our insights on how companies should leverage disruptive technologies, I wanted to share a peek inside of our company. Our journey has seen a lot of growth, here are some stats: We’ve grown from … [Read more...]

Future of Media: Altimeter Group Pilot Event

Advertising: is it dying? In an ecosystem where rolling your own media has never been easier or cheaper, why would advertisers buy media from publishers to spread their messages? What's the new model: advertorial; advertent (as one attendee dubbed it); content marketing? And hey, aren't ads content, too? Last week, a group of advertisers and marketers from all sides of the equation (tech, buy-side, media and agency) got together at the Hangar to discuss these and other very topical issues … [Read more...]

How Mobile Transforms Business: Enrich, Engage Entrust

by Chris Silva As the new analyst at Altimeter, it's imperative for me to get up and running fast with some research. As an long-time analyst I've learned that it's best to let your audience help you refine your topics. On August 10, 2011, at the Altimeter Hangar, I got an early chance to do just that. My research focuses on mobile. Internal mobile efforts for business manager and IT and also external mobile initiatives to drive brand awareness and transactions for a company. Looking at how … [Read more...]

Altimeter Group is “Open” and growing

I've spent the past week holed up with the Altimeter Group team in San Mateo doing the things that all companies need to do every once in a while -- take time off from the everyday to assess where you are and plan for the future. Team members flew in from the East Coat and we all gathered together to build the foundation together. We’ve been in business as a firm for almost two years and have experienced tremendous growth – and also a great deal of growing pains. I thought I’d share a few … [Read more...]

Event Rollup: Gamification Discussion At Altimeter Roundtable

by Jeremiah Owyang, Customer Strategy Industry Analyst Last night, Altimeter hosted a first in many public roundtables on disruptive technologies. Twenty highly engaged folks that ranged form skeptics, brands, gamification vendor provider (Empire Avenue, Badgeville, Zynga, Gigya) to players of these games. The 1.5 hour discussion discussed how these platforms work, explored business models, how brands can get engaged, risks and challenges, and discussed how case examples are emerging. We … [Read more...]

Altimeter’s Pilot Series: A Community Discussion the Mainstreaming Of Social Media

By Charlene Li Last week we kicked off our Pilot Series (see all pics), with the goal of giving the people who drive strategies around disruptive technologies (the "pilots") have a time and place where they can come together to connect, learn, and rejuvenate. Our first event featured the latest addition to the Altimeter team, Brian Solis, who discussed the changes he's seen happen in just the past year -- and it's reflected in the paperback release of his book, "Engage". Brian took the … [Read more...]

Altimeter’s One Year Anniversary

One year ago, Altimeter announced the addition of three partners - Jeremiah Owyang, Deb Schultz, and Ray Wang - turning what was up to then a one-woman shop into a company. We moved into small offices (affectionately named "The Hangar), made a trek to Ikea to buy furniture, had a rock-and-rolling kick off party, and got down to business. In those early days, we were filled with optimism even though we were starting in the grips of the deepest recession in memory. That's because we believed in … [Read more...]

Thank you for attending our “Open Hangar”

In the spirit of an open house, we opened our HQ office, dubbed the "Hangar" to the community. To us, the Altimeter Group is designed to be a connect part of the larger eco-system, from those that are implementing emerging technology, to those that are creating it. We're very thankful to those who attended, met with us and others, and contributed their photo to the community wall (see above picture). Susan Etlinger comments that she sees the Hangar as a place for big thinking, with an … [Read more...]