Altimeter’s Google+ Coverage

The Altimeter research team has provided a few viewpoints on Google+, after having experimented with the tool as one of the early testers. Here's a few of our varied perspectives, from our blogs. Google+ leverages Google’s strength as a communications platform, by Charlene Li, Analyst To summarizes a few quotes she writes: "It will be a no-brainer for Gmail to start using Google+, a much harder sell for non-Gmail users. The result will be unified sharing, as opposed to unified messaging, on … [Read more...]

Has f-commerce arrived?

by Christine Tran A version of this post is cross-posted at With over 500 million users, Facebook is poised to become one big shopping mall. Or is it? The first thing to keep in mind is that Facebook users go to Facebook to socialize, not shop. Last month, Josh Himwich, VP of e-commerce solutions for sites and, spoke at the Summit (he also spoke at our Rise of Social Commerce conference) and shared the following: "Consumers go to … [Read more...]

Facebook Places completes the picture

By Susan Etlinger and Charlene Li Today, Facebook confirmed that it is adding location awareness to the Facebook experience. Facebook Places enables members to share where they are and who they are with, find people near them and discover new places of interest.  So if you travel to Chicago and are craving deep-dish pizza, you can see where your friends have “checked in” and what they thought about the experience. Facebook Places launches with an iPhone app, the addition of a location feature … [Read more...]