This post was also cross-posted at my blog makemobilework.com. We all gathered amidst the rain and clouds at Facebook HQ, 1 Hacker Way, Menlo Park, CA to see what would be unveiled. A new flagship Android phone, tailored toward Facebook users? A new branch of the Android OS? A groundbreaking partnership? Turns out it’s an application – a launcher to bring Facebook to the top of the Android OS on the devices it will run on and, in addition, some purpose-built hardware … [Read more...]
Content Marketing. Content Strategy. What’s the Difference?
February 17, 2012 By 21 Comments
So content is the new black (and some 270,000 exact-match results for that phrase on Google suggest it's at least a deep, deep indigo). Inevitably, that's meant an escalated level of chatter, talk, and pontificating about content's role in the digital mix. As more and more marketers consider how content can work for them in the digital mix, a certain degree of confusion is beginning to obfuscate discussions and debates. Two very distinct disciplines, content strategy and content marketing, … [Read more...]
What’s Facebook Going to Do with All That Money?
February 6, 2012 By 3 Comments
Many of us grew up with Marcia, Marcia, Marcia. For the past few years the refrain has been Google, Google, Google. But this past week, it’s been all Facebook, all the time. As we wait for the biggest IPO in tech history to shake out, the question I’m being asked most by clients and particularly the mainstream media is, by far, “what’s Facebook going to do with all that money?” Clearly, no one's in possession of a crystal ball, but some reasonable conjectures can be drawn. 1). … [Read more...]
Facebook Files S-1 for $5 Billion IPO
February 2, 2012 By 1 Comment
by Brian Solis, principal analyst Just a few moments ago, Facebook officially filed an S-1 for an initial public offering seeking to raise $5 billion. Here are a few key findings… - 845 million monthly active users, year over year growth of 39% - 483 million daily active users as of December, year over year growth of 48% - 425 million monthly mobile users - 100 billion friend connections as of December 31, 2011 - 2.7 billion Likes and comments per day during the last … [Read more...]
Facebook’s IPO: What Does It Mean For…?
January 26, 2012 By 6 Comments
Over 800 million active users - more than half of whom log in on any given day and interact with over 900 million "objects" (pages, groups, communities, etc.). Over 250 million photos uploaded every day, over 70 languages on the site. The stats go on and on, and anyway you look at them, the numbers are huge. How can Facebook grow bigger still? That's what we're waiting so see as the tech world - heck, the world at large - holds it breath for the biggest IPO since Google went public in … [Read more...]
Altimeter’s Google+ Coverage
July 1, 2011 By 1 Comment
The Altimeter research team has provided a few viewpoints on Google+, after having experimented with the tool as one of the early testers. Here's a few of our varied perspectives, from our blogs. Google+ leverages Google’s strength as a communications platform, by Charlene Li, Analyst To summarizes a few quotes she writes: "It will be a no-brainer for Gmail to start using Google+, a much harder sell for non-Gmail users. The result will be unified sharing, as opposed to unified messaging, on … [Read more...]
