In September, I had the opportunity to speak at TED@IBM in San Francisco about the implications of a data-rich world, and what we can do, as businesspeople, citizens, and consumers, to use it to our best advantage.
Since then, I've had dozens of conversations — at conferences, in person, online and serendipitously — about the two main themes of the talk: how do we extract real insight from data, and how do we do so in a way that actually retains and builds trust?
These are huge questions, and they deserve serious and ongoing investigation. This will be the core of my research agenda this year. I'll be speaking with technology users, business leaders, entrepreneurs, scholars and technologists to better understand how they see these challenges and what they can tell us about how to extract insight from complex data at scale. We'll look at emerging technologies, changing organizational dynamics, research methodologies and decision-making. We'll look at the criteria needed to deliver capabilities such as predictive analytics, and how they affect tool requirements, culture and organizational design.
And I'll be breaking down discussions of "ethics" — so easy to push aside in favor of more "concrete" issues--into actionable themes that we, as an industry, must address. Where we get our data, how we extract and enrich it, how we mix it with other data, how we use it and how we communicate about what we're doing — all are open to scrutiny. As part of this research, I'll be looking at existing case law, speaking with the legal community and working with colleagues at The Big Boulder Initiative--a group of academics, brand representative and technologists — who are passionate about advancing the useful and ethical use of social data.
This document is just a first step toward setting context for the many disruptions of ubiquitous and complex data, but it includes preliminary frameworks to help us examine these issues in more detail, and recommendations on what steps to take to use data strategically and ethically in a business context.
I hope it acts as a catalyst for further discussion, and I'll be building on and deepening these findings throughout the year.
As always, please weigh in with questions and feedback. I'll link to substantive posts, as always.
This document is just a first step toward setting context for the many disruptions of ubiquitous and complex data, but it includes preliminary frameworks to help us examine these issues in more detail.
What you need to know about Facebook’s newly launched workplace collaboration tool, and the impact it could have in a highly competitive space.
In our research and client work at Altimeter, one of the most misunderstood issues we see is social business governance.
Charlene Li and I are pleased to offer you Altimeter’s latest research report focused on Social Business Governance.
As we didn’t have time to answer all viewer questions after the 2014 State of Digital Transformation webinar, we’ve included our responses to the top inquiries here.
Altimeter’s recent research for its report, The 2014 State of Digital Transformation, uncovered that investing in new digital technologies (social, mobile, big data, cloud, etc.) doesn’t always equate to uniting those efforts around a common vision supported by an updated, integrated infrastructure.
Altimeter Group is planning to publish a research report this fall on how businesses are enabling sales organizations with social media tools. We will be discussing the markers for social selling transformation, best practices on training and governance, and a snapshot into the suite of tools available as marketing and sales organizations are pushed to […]
In this one-hour webinar, Brian Solis shares research on how businesses explore digital transformation, including results from a 2014 survey of leading digital strategists.
There’s a lot of talk about the future of work… Technology is indeed connecting us in ways that improve communication, discovery and connectivity.
Thank you to everyone who joined us for Tuesday’s webinar on Digital Transformation. We had an excellent turnout from around the globe and received a lot of great questions throughout Brian’s presentation.
A key factor to creating and delivering a great customer experience is the ability of a company’s workforce to modernize, use new technology platforms to connect with each other and customers, and most importantly, adopt a new mindset of openness and transparency.
IBM officially joined the Marketing Cloud battle today, with the news that it is acquiring marketing automation vendor SilverPop.
As we launch into 2014, the analysts at Altimeter each pulled together a compilation of trends and issues they are watching closely this year.
Miss our recent report, The State of Social Business 2013? If you’re looking for a cheat sheet, here’s a visual of the key findings: The graphic below shows how companies are formalizing, organizing, and growing their social media efforts. For example, three out of four large companies now have a dedicated social media team — […]
Miss our recent report, The State of Social Business 2013? If you’re looking for a cheat sheet, here’s a visual of the key findings: The graphic below shows how companies are formalizing, organizing, and growing their social media efforts.
Last year, we asked companies about their top social strategy priorities. The second top response was “Developing Internal Education and Training.” Yet, when we surveyed companies earlier this year, we saw that only 38% had any education program in place, beyond ad hoc efforts.
Each year, Altimeter surveys social strategists and executives, and shares our findings and analysis in Open Research reports. In our most recent report, we looked at our survey findings from the last four years, 2010 to 2013, to share our analysis of the state of social business.
In this 1- hour webinar, industry analyst Jeremiah Owyang presents his research on the business disruption, and share examples of companies that are already moving into the Collaborative Economy.
This report defines the Collaborative Economy, looks at companies that are already moving into this space, and provides a framework, the Collaborative Economy Value Chain, which companies can use to help rethink their business models.
Over 30 Technologies Have Emerged, at a Faster Pace than Companies Can Digest. If you think social was disruptive, it was really just the beginning.
In its latest research, Altimeter Group’s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are truly a “social business.”
Yesterday’s Burger King brandjacking was an important reminder to brands and their agency and software partners about how vulnerable social media accounts are.
What we found was that social media is the modern Pandora’s box – It has great value but almost two-thirds of companies we surveyed say that social media is a significant or critical risk to their brand reputation.
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise.
The End of Business As Usual explores each layer of the complex consumer revolution that is changing the future of business, media, and culture. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.
Charlene Li sat down with Ken Blanchard, the author of The One Minute Manager, on the morning of June 21st, 2011 to discuss how leadership is being affected by social media.
Engage! examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program.
In Open Leadership, Charlene Li offers the next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while maintaining control.
“Be Open, Be Transparent, Be Authentic” are the current leadership mantras — but companies often push back.
Groundswell is required reading for executives seeking to protect and strengthen their company’s public image.
Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights.