Altimeter Welcomes New Partners

It's with great excitement that I'm announcing the addition of three new partners to Altimeter Group. Joining me will be Deb Schultz, Ray Wang, and Jeremiah Owyang (read their thoughts) -- three bright minds, true professionals, and most important of all, great people. (Read the press release.) Our Mission - Providing A Strategic Approach to Emerging Technologies Together, we are taking on the mission of helping clients understand and adapt emerging technologies into their strategies in a … [Read more...]

Why Social Media Marketing Fails – Notes From Web 2.0 Expo panel

I had the honor and pleasure of being on a panel with my two former Forrester colleagues, Peter Kim (now at Dachis Corporation) and Jeremiah Owyang (still at Forrester). Our topic: "Why Social Media Marketing Fails -- and What To Do About It". Peter organized the panel to discuss four topics: How can I get my culture to adapt? How can I make my campaigns work? What am I supposed to measure? Does social media even matter? I've included an audio podcast of the … [Read more...]

Future Of Social Networks presentation from SXSW

I had the honor of presenting at the SXSW conference last Saturday, on the topic "The Future Of Social Networks". I've embedded the slides below, and you can also access them on SlideShare. Below the slides I've included a quick synopsis, including examples of what the future will look like. I'd also like to get your ideas of what you think the experience will be like if/when your identity, contacts, and social activities are ubiquitous. Update: Some additional resources include a Twitter feed … [Read more...]

Presentation at SXSW – Future of Social Networks

I'm going to be speaking later today at SXSW and am setting up the backchannels. Embedded below is the Meebo chat room, but you can also track the action via Twitter using the hashtag #sxswfsn (to do this, go to search.twitter.com and search on "#sxswfsn) I'll be posting the slides soon after the presentation. … [Read more...]

Where I’ll be speaking in January & February

I'm going to be speaking at several events over the next few weeks on a variety of topics that you may find interesting. When appropriate, I post the slides on SlideShare and also link to any relevant videos of the speech. You can also see a complete calendar of events where I'll be speaking. I'm excited to share these ideas and research over the next few weeks and would love to know if you have anything specific that you'd like me to explore in these areas. Hope to catch up with some of you at … [Read more...]

Social Media Marketing Forum keynote slides now available

This morning I gave the kickoff keynote at the Social Media Marketing Summit, speaking on the subject, "Social Media For Business". The audience was squarely focused on marketing, so I grounded the speech on the need to develop relationships with your audience. All too often, marketing is campaign focused and driven, leaving customers with a dry (sometimes bad) taste in their mouths. Marketing in general, not just social media marketing, needs to be focused on growing a long term … [Read more...]

Best video that describes the state of social media marketing

I showed this video at my speech in Tempe last week and I got several requests for the link. This is one of my favorite videos that shows the disconnect that advertisers have with their customers. It really captures how advertisers see the world -- and how consumers are asking for a "divorce". One of the things I encourage marketers to think about is what kind of relationship they want to have with their customers -- and to consider what they have today. Is it transactional, … [Read more...]

Video from Sitewire speech now available

I just returned from my first speech as an independent thought leader. It was part of the Sitewire Expert Series and took place in Tempe, AZ, which has a burgeoning social and emerging technology scene -- over 200 people attended my speech. In fact, it was a bit of a social media week with concurrent meetings with the Social Media Club of Phoenix. The speech covers some of the ideas in Groundswell, but I've been working on improving the frameworks discussed in the book, some of which (like the … [Read more...]

Meetup/Speech in Tempe, AZ Sept. 17-18th

I'm going to be in Tempe, Arizona for a speech that's part of Sitewire's Expert Series on Thursday, Sept. 18th. Tickets are still available for that event at http://www.sitewire.net/groundswell/. The evening before, I'm having an informal meetup at the Border Store in Tempe from 5-6pm, at 699 South Mill Avenue, Tempe, AZ. We'll be in the cafe area and there will be a few Groundswell books available for sale. Or pick one up from your local bookstore or Amazon/BN.com and bring it. And if you're … [Read more...]

Professional networking tips and panel on 9/15

Just a quick note that I'm running an informal career networking panel this coming Tuesday at the Peninsula Temple Shalom in Burlingame, CA. The topic is "Networking for Success: Tips from the Pros" and it's free. More details are below. But the reason why I'm sharing this on the blog is to provide some of my professional networking tips, and also to get your feedback, especially on how technology helps you do this. So here are my responses to the questions I'll be asking the panel … [Read more...]