Google Says, “It’s Our Turn” In Mobile

This is a repost from Chris Silva's blog Make Mobile Work. I spent yesterday morning at the Google I/O developer conference and, aside from peopleliterally skydiving into the event – the news was largely tech-related and heavily mobile. Google made announcements of its new Nexus Tablet, the JellyBean aka Android 4.1 OS and home media sharing features of its new Nexus Q device. Here is what stands out: Android grows up – It was no accident that the Android portion of the keynote opened … [Read more...]

Webinar Replay – Content: The New Marketing Equation

If you missed Jeremiah and I presenting our webinar Content: Thee New Marketing Equation based on our recently published research report, you can watch it here or on SlideShare. Please watch and share the video, as it's freely available as open research. How to Rebalance for Content as Part of the New Marketing Equation with Rebecca Lieb and Jeremiah Owyang View more videos from Altimeter Group Network on SlideShare For those of you who were waiting for this post (several of you were kind … [Read more...]

Join Altimeter Group at SXSW 2012

Screen shot 2012-02-26 at 11.56.02 AM

by Jeremiah Owyang The Altimeter Group will be present at SXSW Interactive festival to research, interact, and share our insights on disruptive technology at this year's 2012 SXSW in Austin Texas. We look forward to connecting with you. Altimeter Industry Analysts at SXSW, 2012 Rebecca "Trailblazer" Lieb, Industry Analyst (Content, Media, Advertising) will be present Mar 9-13th Susan "Deadshot" Etlinger, Industry Analyst (Analytics, Data) will be present from Mar 9-13th Chris … [Read more...]

Future of Media: Altimeter Group Pilot Event

Advertising: is it dying? In an ecosystem where rolling your own media has never been easier or cheaper, why would advertisers buy media from publishers to spread their messages? What's the new model: advertorial; advertent (as one attendee dubbed it); content marketing? And hey, aren't ads content, too? Last week, a group of advertisers and marketers from all sides of the equation (tech, buy-side, media and agency) got together at the Hangar to discuss these and other very topical issues … [Read more...]

How Mobile Transforms Business: Enrich, Engage Entrust

by Chris Silva As the new analyst at Altimeter, it's imperative for me to get up and running fast with some research. As an long-time analyst I've learned that it's best to let your audience help you refine your topics. On August 10, 2011, at the Altimeter Hangar, I got an early chance to do just that. My research focuses on mobile. Internal mobile efforts for business manager and IT and also external mobile initiatives to drive brand awareness and transactions for a company. Looking at how … [Read more...]

Altimeter Roundtable: Mobile Discussion on “Enrich, Engage, and Entrust”

by Jeremiah Owyang Altimeter hosted our second roundtable lead with our newest hire, Chris Silva (blog/Twitter) who's our newest analyst at Altimeter focused on Mobile Strategy. Chris also stems from Forrester, and was an analyst there focused on mobile, he was actually one of the trainers in my new hire orientation. Above: Mobile Proud! Roundtable attendees show off their personal devices. Attendees consisted of representatives from startups, mobile app vendors, large device manufactures, … [Read more...]

Altimeter Group is “Open” and growing

I've spent the past week holed up with the Altimeter Group team in San Mateo doing the things that all companies need to do every once in a while -- take time off from the everyday to assess where you are and plan for the future. Team members flew in from the East Coat and we all gathered together to build the foundation together. We’ve been in business as a firm for almost two years and have experienced tremendous growth – and also a great deal of growing pains. I thought I’d share a few … [Read more...]

Event Rollup: Gamification Discussion At Altimeter Roundtable

by Jeremiah Owyang, Customer Strategy Industry Analyst Last night, Altimeter hosted a first in many public roundtables on disruptive technologies. Twenty highly engaged folks that ranged form skeptics, brands, gamification vendor provider (Empire Avenue, Badgeville, Zynga, Gigya) to players of these games. The 1.5 hour discussion discussed how these platforms work, explored business models, how brands can get engaged, risks and challenges, and discussed how case examples are emerging. We … [Read more...]

Day 2 recap of Rise of Social Commerce #RSC10

by Christine Tran On Thursday, we wrapped up our Rise of Social Commerce event, which culminated many months of planning and hard work at Altimeter Group, and an exciting year of developments in social commerce. You can now download speaker presentations from our event site, as well as watch video clips on Ustream. (These will continue to be updated.) Here are my favorite take-aways from Day 2 of our event: Pete Blackshaw of Nielsen Online kicked off the day with an outstanding presentation … [Read more...]

Meet Charlene Li Aug. 18th at Clearvale SecondFloor Speaker Series

by Charlene Li Please join me for an evening discussion at the Clearvale SecondFloor speaker series on Wednesday, August 18th at 5pm in Redwood City, CA. I'll be doing a general Q&A and also discussing the "Open Leadership" book. (The date for the event was originally set for July 14th but I had to move it because of a conflict on my part.) The event will be hosted by Dr. Pehong Chen, Founder and CEO of BroadVision, and will take place on the second floor of BroadVision's corporate … [Read more...]