by Chris Silva As the new analyst at Altimeter, it's imperative for me to get up and running fast with some research. As an long-time analyst I've learned that it's best to let your audience help you refine your topics. On August 10, 2011, at the Altimeter Hangar, I got an early chance to do just that. My research focuses on mobile. Internal mobile efforts for business manager and IT and also external mobile initiatives to drive brand awareness and transactions for a company. Looking at how … [Read more...]
Altimeter Roundtable: Mobile Discussion on “Enrich, Engage, and Entrust”
August 11, 2011 By 1 Comment
by Jeremiah Owyang Altimeter hosted our second roundtable lead with our newest hire, Chris Silva (blog/Twitter) who's our newest analyst at Altimeter focused on Mobile Strategy. Chris also stems from Forrester, and was an analyst there focused on mobile, he was actually one of the trainers in my new hire orientation. Above: Mobile Proud! Roundtable attendees show off their personal devices. Attendees consisted of representatives from startups, mobile app vendors, large device manufactures, … [Read more...]
Altimeter Group is “Open” and growing
August 2, 2011 By 2 Comments
I've spent the past week holed up with the Altimeter Group team in San Mateo doing the things that all companies need to do every once in a while -- take time off from the everyday to assess where you are and plan for the future. Team members flew in from the East Coat and we all gathered together to build the foundation together. We’ve been in business as a firm for almost two years and have experienced tremendous growth – and also a great deal of growing pains. I thought I’d share a … [Read more...]
Event Rollup: Gamification Discussion At Altimeter Roundtable
May 6, 2011 By 1 Comment
by Jeremiah Owyang, Customer Strategy Industry Analyst Last night, Altimeter hosted a first in many public roundtables on disruptive technologies. Twenty highly engaged folks that ranged form skeptics, brands, gamification vendor provider (Empire Avenue, Badgeville, Zynga, Gigya) to players of these games. The 1.5 hour discussion discussed how these platforms work, explored business models, how brands can get engaged, risks and challenges, and discussed how case examples are emerging. We … [Read more...]
Meet Charlene Li Aug. 18th at Clearvale SecondFloor Speaker Series
June 30, 2010 By Leave a Comment
by Charlene Li Please join me for an evening discussion at the Clearvale SecondFloor speaker series on Wednesday, August 18th at 5pm in Redwood City, CA. I'll be doing a general Q&A and also discussing the "Open Leadership" book. (The date for the event was originally set for July 14th but I had to move it because of a conflict on my part.) The event will be hosted by Dr. Pehong Chen, Founder and CEO of BroadVision, and will take place on the second floor of BroadVision's corporate … [Read more...]
Social CRM Marketing Use Cases
April 5, 2010 By Leave a Comment
R "Ray" Wang and Jeremiah Owyang, Hosts … [Read more...]
