This post originally appeared on my Altimeter analyst Jeremiah Owyang's Web Strategy Blog By Chris Silva and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements. We’re live from the Google IO conference in SF with 6,000 developers, press, and media in San Francisco’s Moscone event center. We noticed a lot of Glass Explorer units (which surprisingly was barely mentioned in the keynote) … [Read more...]
SXSW Interactive: Exploring the Perhiphery
March 25, 2013 By Leave a Comment
SXSW Interactive—or what I like to call it, “Geek Mardi Gras”—is over, and the dust is settling. Although there was no real central theme at this year’s SXSW Interactive conference, there were very interesting themes on the periphery of digital. It’s great that the conference curators are exploring the outside boundaries of “Interactive”. It’s just that kind of attention to peripheral vision (and not a direct hit on traditional interactive) that will keep South-By relevant … [Read more...]
SXSW 2013: Altimeter Group Wrap-Up
March 20, 2013 By 1 Comment
It's been a week since SXSW 2013 and here at Altimeter Group, we’ve had a chance to reflect on what we saw. Check out our coverage from analysts, consultants, researchers, and even media. We'll be updating as more coverage comes in. Our Coverage: Altimeter’s Take: The Technologies that Matter from SXSW 2013, by Jeremiah Owyang & Chris Silva, Analysts SXSW is a Festival, Not Just a Conference, by Jeremiah Owyang, Analyst SXSW 2013: Data, Data Everywhere!, by Jaimy Szymanski, … [Read more...]
Altimeter’s Take: The Technologies That Matter from SXSW 2013
March 13, 2013 By 6 Comments
By Chris Silva (who's cross posted on his blog) and Jeremiah Owyang (cross posted), Industry Analysts at Altimeter Group Technologies are Emerging at an Increased Rate --Making Tracking Harder than Ever SXSW is no longer about disruptive technologies being launched, instead, it’s a mainstream, it’s a mainsteam festival, actually) and digital leaders at today’s large corporations are already present, and you should be too. In fact, the amount of data created about the topic had … [Read more...]
See You in Austin! Altimeter Group Analysts & Researchers at SXSW
February 7, 2013 By 2 Comments
That Time of Year is rapidly approaching: "Will you be there?" "Are you speaking?" "When are you in town?" The Altimeter Group analysts attending SXSW 2013 next month are Jeremiah Owyang, Brian Solis, Susan Etlinger, Chris Silva and Rebecca Lieb. We'll be accompanied by several invaluable members of our crack research team: Jon Cifuentes, Jaimy Szysmanski and Jessica Groopman. Where will you find us? In company briefings (if you're interested in requesting one, please do so … [Read more...]
What We Heard At #AGMobileUp
August 16, 2012 By Leave a Comment
Thanks to all those who helped us make our #AGMobileUP Tweetup a success last night in Boston. We had a great and varied group of attendees hailing from agencies, mobile startups and the VC community as well. We all had great conversations and great food (don't believe me? See Joselin Mane of BostonTWeetUp's amazing writeup) and a few themes stuck out to me: On Mobile Social/Mobile Is Cool, But It Scares Us A Bit: Gathered around someone's iPhone, as one does at a mobile tweetup, we all … [Read more...]
Google Says, “It’s Our Turn” In Mobile
June 28, 2012 By 3 Comments
This is a repost from Chris Silva's blog Make Mobile Work. I spent yesterday morning at the Google I/O developer conference and, aside from peopleliterally skydiving into the event – the news was largely tech-related and heavily mobile. Google made announcements of its new Nexus Tablet, the JellyBean aka Android 4.1 OS and home media sharing features of its new Nexus Q device. Here is what stands out: Android grows up – It was no accident that the Android portion of the keynote … [Read more...]
Webinar Replay – Content: The New Marketing Equation
April 27, 2012 By 2 Comments
If you missed Jeremiah and I presenting our webinar Content: Thee New Marketing Equation based on our recently published research report, you can watch it here or on SlideShare. Please watch and share the video, as it's freely available as open research. How to Rebalance for Content as Part of the New Marketing Equation with Rebecca Lieb and Jeremiah Owyang View more videos from Altimeter Group Network on SlideShare For those of you who were waiting for this post (several of you were kind … [Read more...]
Join Altimeter Group at SXSW 2012
February 26, 2012 By 3 Comments
by Jeremiah Owyang The Altimeter Group will be present at SXSW Interactive festival to research, interact, and share our insights on disruptive technology at this year's 2012 SXSW in Austin Texas. We look forward to connecting with you. Altimeter Industry Analysts at SXSW, 2012 Rebecca "Trailblazer" Lieb, Industry Analyst (Content, Media, Advertising) will be present Mar 9-13th Susan "Deadshot" Etlinger, Industry Analyst (Analytics, Data) will be present from Mar 9-13th Chris … [Read more...]
Future of Media: Altimeter Group Pilot Event
October 3, 2011 By 5 Comments
Advertising: is it dying? In an ecosystem where rolling your own media has never been easier or cheaper, why would advertisers buy media from publishers to spread their messages? What's the new model: advertorial; advertent (as one attendee dubbed it); content marketing? And hey, aren't ads content, too? Last week, a group of advertisers and marketers from all sides of the equation (tech, buy-side, media and agency) got together at the Hangar to discuss these and other very topical issues … [Read more...]
