Altimeter Analysts at SXSW 2014

It's almost that time of year again: Altimeter's analysts are mapping SXSW plans and schedules. Making the trip to Austin this year are Brian Solis, Susan Etlinger and Rebecca Lieb. We're attending to meet old friends and make new ones, research industry trends, connect with our clients, and track new companies and technologies in the sectors we cover as analysts. We're also speaking at a variety of events - that schedule is below.  Look for us at events and parties, or request a … [Read more...]

Webinar Replay: Building a Corporate Social Media Education Program

Last week, Charlene Li, Ed Terpening, and I hosted a webinar on how large enterprises — like ARAMARK, Aetna, Kaiser Permanente, RadioShack — are rolling out corporate social media education, and why. These findings come from our recent research and report on the topic, which you can download in its entirety here. If you missed it, not to worry. As usual, we’ve posted the entire replay on Slideshare and below, so  bookmark this page and watch it at your convenience. And, if you have any … [Read more...]

New Workshops Take Flight!

Ed facilitating an Academy workshop

I've taught more than 300 professionals Social Business through hands-on workshops, and happy to announce new workshops from Altimeter Academy focused on Content Marketing and Social Business Analytics. Having been both a change agent in organizations and now an advisor for those facing change, I know how important skill development is to thrive in times of disruption.  Our ability to succeed is not based on our own skills alone, but perhaps most important, through the knowledge of key … [Read more...]

Consider Attending Our Content Marketing Workshop (Sept. 9, Milbrae CA)

Content marketing has gone from nearly zero on marketers’ radar to about a billion mph in just a few short years.  Organizations are realizing that content is effective - and cost-effective - for marketing as quickly as it becomes abundantly clear that content doesn't just happen by itself. We’re here to help. On September 9 in Milbrae, CA, Altimeter Group will host our first half-day content marketing workshop (as well as other Academy offerings).  Drawn from our research reports, books and … [Read more...]

Google better organizes our world –and sells us back the experience

This post originally appeared on my Altimeter analyst Jeremiah Owyang's Web Strategy Blog By Chris Silva and Jeremiah Owyang, Industry Analysts at Altimeter Group  Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements.  We’re live from the Google IO conference in SF with 6,000 developers, press, and media in San Francisco’s Moscone event center. We noticed a lot of Glass Explorer units (which surprisingly was barely mentioned in the keynote) we’ve … [Read more...]

SXSW Interactive: Exploring the Perhiphery

SXSW Interactive—or what I like to call it, “Geek Mardi Gras”—is over, and the dust is settling. Although there was no real central theme at this year’s SXSW Interactive conference, there were very interesting themes on the periphery of digital. It’s great that the conference curators are exploring the outside boundaries of “Interactive”.  It’s just that kind of attention to peripheral vision (and not a direct hit on traditional interactive) that will keep South-By relevant and … [Read more...]

SXSW 2013: Altimeter Group Wrap-Up

It's been a week since SXSW 2013 and here at Altimeter Group, we’ve had a chance to reflect on what we saw. Check out our coverage from analysts, consultants, researchers, and even media. We'll be updating as more coverage comes in. Our Coverage: Altimeter’s Take: The Technologies that Matter from SXSW 2013, by Jeremiah Owyang & Chris Silva, Analysts SXSW is a Festival, Not Just a Conference, by Jeremiah Owyang, Analyst SXSW 2013: Data, Data Everywhere!, by Jaimy Szymanski, … [Read more...]

Altimeter’s Take: The Technologies That Matter from SXSW 2013

By Chris Silva (who's cross posted on his blog) and Jeremiah Owyang (cross posted), Industry Analysts at Altimeter Group Technologies are Emerging at an Increased Rate --Making Tracking Harder than Ever SXSW is no longer about disruptive technologies being launched, instead, it’s a mainstream, it’s a mainsteam festival, actually) and digital leaders at today’s large corporations are already present, and you should be too.  In fact, the amount of data created about the topic had nearly double … [Read more...]

See You in Austin! Altimeter Group Analysts & Researchers at SXSW

That Time of Year is rapidly approaching: "Will you be there?" "Are you speaking?" "When are you in town?" The Altimeter Group analysts attending SXSW 2013 next month are Jeremiah Owyang, Brian Solis, Susan Etlinger, Chris Silva and Rebecca Lieb. We'll be accompanied by several invaluable members of our crack research team:  Jon Cifuentes, Jaimy Szysmanski and Jessica Groopman. Where will you find us?  In company briefings (if you're interested in requesting one, please do so here). … [Read more...]

What We Heard At #AGMobileUp

Thanks to all those who helped us make our #AGMobileUP Tweetup a success last night in Boston. We had a great and varied group of attendees hailing from agencies, mobile startups and the VC community as well. We all had great conversations and great food (don't believe me? See Joselin Mane of BostonTWeetUp's amazing writeup) and a few themes stuck out to me: On Mobile Social/Mobile Is Cool, But It Scares Us A Bit: Gathered around someone's iPhone, as one does at a mobile tweetup, we all … [Read more...]