You are here: Home / Archives for Enterprise

Report: Making The Business Case For Enterprise Social Networks

February 22, 2012 By 66 Comments
Making the Business Case for Enterprise Social Networks

In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart … [Read more...]

Filed Under: Enterprise, Report, Research, Social networks, Uncategorized Tagged With: , , , , , , , ,

Rebalancing for Content – The New Marketing Equation

February 16, 2012 By 9 Comments
carousel-Report-RebalancingContent

There's been a rash of news stories recently with headlines so misleading it's hard to believe they passed editorial muster. Yet a quick search of Google News reveals no less than five articles with ledes very much like this one: P&G to cut 1600 staff after CEO discovers digital media is free‎. Any serious marketer knows "free" is nonsense. As with SEO, content marketing shakes marketers loose from the expense of the media buy. But budgets, staffing, skill sets, education, agency … [Read more...]

Filed Under: content marketing, Enterprise, Marketing, Media, Report, Research, Social Tagged With: ,

Complete a Survey on Enterprise Social Networking

October 27, 2011 By 4 Comments

I'm working on a new Altimeter report on how organizations are using enterprise social networking (ESN) solutions. The report is tentatively titled “Making The Case for Enterprise Social Networking” and looks at how technology platforms like Chatter, Jive, and Yammer are being used within organizations. Request: Please contribute to Altimeter's Open Research by taking this survey. You can sign up at the end to have the report emailed to you when the report goes live. Spread the word on … [Read more...]

Filed Under: Enterprise, Research, Social networks Tagged With: , , , ,

Pilot Series at Altimeter: Social Analytics and Strategy

July 29, 2011 By 3 Comments

By Jon Cifuentes, Researcher On Wednesday, July 27, Altimeter Group hosted a ‘Pilot Series’ event featuring moderating analysts, Lora Cecere and Susan Etlinger.  The topic at hand was Social Analytics - and more specifically, what businesses must do to prepare for this evolution in social contextual data’s increased volume and sophistication. Here are some key takeaways from the discussion and Q&A - further clarifying the need for businesses to prepare a strategy for the onslaught … [Read more...]

Filed Under: Business Intelligence, Consumers, Enterprise, Learning, Social networks, Technololgy

Pioneers on the Move: Rise of Social Commerce

November 1, 2010 By 45 Comments

Download our paper and presentation below, and register for a webinar with me and partner Jeremiah Owyang on Wednesday, December 1 at 11 am PST for a webinar on the Rise of Social Commerce.  Registration at: http://bit.ly/rscwebinar. Meet the new shopper. Underneath the keys of the keyboard, they are shopping in a new way. Unleashing the power of the social network, the digital consumer is shopping with friends, sharing recommendations, and actively engaging in dialogue with brand owners on … [Read more...]

Filed Under: Consumers, Customers, Enterprise, Innovation, Marketing, Report, Shameless plug, Shopping, Social

Day 2 recap of Rise of Social Commerce #RSC10

October 10, 2010 By 3 Comments

by Christine Tran On Thursday, we wrapped up our Rise of Social Commerce event, which culminated many months of planning and hard work at Altimeter Group, and an exciting year of developments in social commerce. You can now download speaker presentations from our event site, as well as watch video clips on Ustream. (These will continue to be updated.) Here are my favorite take-aways from Day 2 of our event: Pete Blackshaw of Nielsen Online kicked off the day with an outstanding presentation … [Read more...]

Filed Under: Consumers, Customers, Enterprise, Events, Marketing, Shameless plug, Shopping, Social

Saleforce.com integrates social with Chatter launch

November 18, 2009 By 7 Comments

At its Dreamforce conference, Salesforce.com announced the launch of Chatter Collaboration Cloud. On the surface, it may look like merely Twitter integrated deeply into Salesforce.com's offerings, but it's really a social platform that can integrate multiple inputs that will accelerate the opening up of enterprise applications. I was pre-briefed about the announcement, so will walk you through major highlights and also discuss a few implications. Overview Chatter Collaboration Cloud reflects … [Read more...]

Filed Under: Enterprise, Social, Uncategorized Tagged With: , , ,

Altimeter Welcomes New Partners

August 27, 2009 By 36 Comments

It's with great excitement that I'm announcing the addition of three new partners to Altimeter Group. Joining me will be Deb Schultz, Ray Wang, and Jeremiah Owyang (read their thoughts) -- three bright minds, true professionals, and most important of all, great people. (Read the press release.) Our Mission - Providing A Strategic Approach to Emerging Technologies Together, we are taking on the mission of helping clients understand and adapt emerging technologies into their strategies in a … [Read more...]

Filed Under: About Altimeter, Customers, Enterprise, Events, Innovation, Leadership, Shameless plug

New study: Deep brand engagement correlates with financial performance

July 20, 2009 By 146 Comments

I'm releasing today a new research report that I wrote in conjunction with Wetpaint called "ENGAGEMENTdb". The study looked at how the 100 most valuable brands -- as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking -- engaged in 11 different online social media channels. We critiqued the brands on not only their breadth of engagement across these channels, but also their depth, such as whether they reply to comments made on blog posts. Each brand was given a numerical … [Read more...]

Filed Under: Advertising, Blogs, Consumers, Enterprise, Marketing, Media, Social, Technololgy, Twitter, Work

Would you invite 16 bloggers to spend 24 hours with your company? The Navy did.

June 14, 2009 By 10 Comments

(I previously wrote an intro and link post about the bloggers who went on the USS Nimitz.) When the Navy issued the invitation for 16 bloggers to spend a day on the USS Nimitz, I thought there had to be string attached, or that the Navy wanted to use us bloggers as propaganda spreaders. But hey, I'm used to people pitching me and trusted myself to be able to figure out the real story behind the Navy "story". But surprisingly, there were no pre-conditions, no restrictions on access other than … [Read more...]

Filed Under: Blogs, Enterprise, Social, Technololgy Tagged With: , , , , , ,
«Older Posts
Newer Posts»