The next crop of enterprise-focused technology startups will be laser-focused on managing data, distributing contextually relevant content, and promoting agility and access to both of these functions.
Last week, in the Citrix Executive Briefing Center, the Alchemist Accelerator unveiled 12 new or growing enterprise facing startups that were now open for investments. Alchemist Accelerator focuses on developing very early stage startups specifically targeted at the enterprise. Over half of Alchemist’s companies raise more than $500k before demo day, and the last demo day featured a 20:1 investor to company ratio (judging from this crowd, it was an even wider swing for class 8.) The class founders are typically very seasoned, technically brilliant - and as founder and managing director Ravi Belani puts it, “old enough to be wise, young enough to be dangerous.” It’s a great place to incubate and develop an enterprise-facing business. But you better do one of the following, or do nothing at all:
10 out of the 12 startups fit at least two of these categories. One was a secure payments startup, and another was an industrial biotech startup doing things a few stratospheres over this author’s head. Stratospheres are a thing, right?.
Here are three Alchemist startups that really caught my attention:
28.io: Database Virtualization
Managed data, distributed content, agility.
Enterprises are stuck using fragmented data silos through cloud providers. There’s customer data, inventory data, log data, search data, reporting, analytics, CRM, session data, et. al - with different vendors supporting each. The 28.io team wrote a new query language (they call it JSoniq) that can combine data sources in their custom data warehouse and get answers efficiently. They’ve claimed to find the most efficient way to reduce database costs. Enterprise architects, data analysts, and even marketers rejoice. This could be game-changing for how customer information is broadcast through the organization and funneled through to engagement channels in real time (typically a laborious, fragmented process.) Roger Bamford, the lead designer of the Oracle database, is a co-founder in this company.
Scoro: Tableau for SMBs
Scoro provides a unified dashboard for SMBs to integrate existing business applications (everything from Salesforce to Google calendar, cloud storage, productivity tools, Enterprise Social Networks, etc.) and generate insights across platforms. With the sheer number of Saas apps exploding, the complexity in using these apps in concert only increases. A typical small or medium sized business wastes hundreds of hours jumping from application to application. They simply lack the data structure to accommodate app-to-app data, and therefore, insights. It’s a juggling process to get work done and see the whole picture, with the onus on the customer to make it work. Scoro is a control hub to access, distribute, and automate information across applications.
Retail Zipline: Slack for Retail
With omni channel, content localization, and mobility as new keys to retail success, retail stores sit in the stone ages of content and communication internally. The industry average for retail store compliance (HQ asking a store to do something, and the store, you know, doing it) is head-scratchingly low (research suggests it sits at around 29%). A 5% improvement across even one channel of specialty retailers results in billions of dollars of opportunity. Retail Zipline helps streamline HQ direction to the field in a way that’s targeted and with a real-time feedback loop to employees.
The rest of the graduating class:
Moengage: 1-stop shop for mobile marketing automation
Moengage does user level segmentation for mobile apps, and is the only app platform that tracks user attributions, actions, acquisition sources, segments, interest graph, user personas, and demographics. This gives marketers the power to choose right channel and message depending on use case.
47Line: Large scale data processing for enterprises
47Line and its feature product Batchly works on the premise of simplifying enterprise cloud access. Companies are generating more data than ever, while the window to process it and deliver context is shrinking to real-time.
Launch Darkly: Optimizely for features
This is a product management platform designed to help product managers optimize and manage features in mini-beta instead of being tied to big launches (that are often buggy or unsuccessful). This way, you can have more insight into how features (e.g., website content tweak, custom offer, ad, or more complicated like registration flows and recommendation engines) increase engagement, retention, and drive revenue.
Crowdcurity: oDesk for enterprise cloud security
Target, Home Depot, Adobe, ECB, NASA, Staples, Sony. What do they all have in common? Massive, business-transforming data security breaches in the last year. Crowdcurity has enlisted an army of crowdsourced data security enthusiasts (about 2,000 of them), and a network for businesses to submit applications to be vetted for potential holes.
Workhands: LinkedIn for welders.
Bringing blue collar industries (apprenticeships, in particular) from the dark ages into the technology age.
Cellabus: Mobile Device Management for Tweens
One in three K-12 students in the US has access to a school issued mobile device. The growth of mobile devices (smartphones and tablets) being sold directly to schools has doubled year-over-year. In the same time period, digital content in K-12 only grew 2-7%. Edtech is hot, but we have yet to see a truly digital education revolution.
Carrum Health: eBay for bypass surgery
This company is building an innovative marketplace for planned surgeries, completely disrupting how healthcare is purchased, consumed, and delivered. It's doing this by dis-intermediating the insurance company, the provider, and the employee.
A look at the best new startups to graduate from Alchemist Accelerator, an accelerator for enterprise collaboration tools.
Charlene Li and Jon Cifuentes share research on how leading organizations use social and digital technologies to create holistic employee engagement strategies that drive business impact and cultural change.
The increasing number of collaboration tools is overwhelming employees. Here’s why companies need to simplify.
What you need to know about Facebook’s newly launched workplace collaboration tool, and the impact it could have in a highly competitive space.
What will 2015 bring marketers? Rather than look into a crystal ball, we have only to look at the present.
Altimeter Group is planning to publish a research report this fall on how businesses are enabling sales organizations with social media tools. We will be discussing the markers for social selling transformation, best practices on training and governance, and a snapshot into the suite of tools available as marketing and sales organizations are pushed to […]
As part of our open research process, I would like to extend an invite for your input, feedback, case examples, or any other insights you’d like to contribute to our upcoming research around the Internet of Things.
Salesforce just announced the release of its Social Studio, an enterprise social relationship platform.
Marketing has changed substantially in the past few decades. With the proliferation of CRM, ecommerce, cookies, loyalty programs, etc. marketers have more customer data than ever.
IBM officially joined the Marketing Cloud battle today, with the news that it is acquiring marketing automation vendor SilverPop.
To learn more about the state of social media command centers, Altimeter Group spoke with three organizations — MasterCard, eBay, and Wells Fargo Bank.
Late last year, I started wondering about social media command centers. Salesforce had launched one, as had Brandwatch, but I wondered: were they really still relevant? Were companies investing in command center deployments, or had interest subsided since their heyday in 2010?
When Google bought Wildfire for $350M, it took many by surprise. What did Google want with a Social Relationship Management company? Google is in the ad business, not the SRM business.
Two things: To stay competitive with (or arguably ahead of) the giants in the social world—Salesforce, Adobe, and Oracle—Sprinklr needed to build out its analytics capabilities. Sprinklr’s customers increasingly need custom consulting services, especially for implementation and training.
As we launch into 2014, the analysts at Altimeter each pulled together a compilation of trends and issues they are watching closely this year.
Adobe Marketing Summit and Oracle OpenWorld both took place recently. It’s another month until Dreamforce, but I expect similar announcements to be made there.
In this report, industry analyst Susan Etlinger demonstrates how leading organizations are deriving actionable intelligence from a holistic view of social and enterprise data.
Over 30 Technologies Have Emerged, at a Faster Pace than Companies Can Digest. If you think social was disruptive, it was really just the beginning.
My colleague Brian’s blog is abuzz with comments about mobile strategy, so key to success he urges readers to “[f]orget about social media,” at least for a moment. Brian’s comparison of social to mobile is apt, both began as fragmented, bootstrapped efforts, then social got the attention of the CMO.
Last week, Jeremiah and I published Altimeter Group’s first “short doc,” focused on in-depth case studies that illustrate how large brands are managing complex, distributed social media programs.
One of the major themes in our research this year is Adaptive Organization. As we think about what makes organizations adaptive, it’s not just the tools and services that they embrace but also their ability to adapt to change to stay in touch internally and to reach customers and prospects proactively.
Google announced Google+ for Enterprises today with Hangouts integration into Docs and Calendar as well as administrative controls such as default posting to only within the company.
Today marks the publication of Altimeter Group’s newest enterprise mobility research report, authored by analyst Chris Silva.
Did you miss today’s webinar with Charlene Li and Chris Silva talking about the proper foundation for mobile business? If so, please see a full replay of today’s content, available on Vimeo.
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise.
This week, Altimeter (myself and Andrew Jones) hosted a webinar stemming from the the recent report on Social Media Proliferation, which you can download the full report on this blog post.
Get account control now –or risk a career of continual social media sanitation. To match the growing consumer adoption of social media, many companies have launched social media efforts with little planning.
This webinar follows Altimeter Group’s recently published open research report: Social CRM: The New Rule of Relationship Management, which covers 18 uses cases of social CRM.
Social and CRM: How Companies Will Manage Their Social Relationships Over the last six months, I’ve been working closely with Ray Wang who is well known in the CRM space as an expert. Coupled with my focus on social technologies we did a deep dive on how our worlds are intersecting at Social CRM.
Groundswell is required reading for executives seeking to protect and strengthen their company’s public image.