Whether employee or consumer, patient or citizen, one truth underlies all of the hats we wear: we’re all people. Our experiences, perceptions, and inclinations as creatures of pattern, privacy, and comfort inform how we engage with the world around us and with the brands that we interact with every day.
With consumers expected to own some 26 devices per person in just five years, brands face a dual imperative: to act and embrace sensors to create better customer experiences, but to do so in ways that protect, communicate, and respect us as informed citizens and arbiters of our personal data.
It is this simple notion that inspires Altimeter’s next research report around the Internet of Things: Consumer privacy and ethical data use in a world of connected devices, products, infrastructure, and connectivity. As part of our open research process, I would like to extend an invite for your input, feedback, case examples, example of legislation, or any other insights you’d like to contribute to this upcoming research.
To help brands navigate the uncharted waters of what privacy means in a digitally connected physical environment, we’ll be conducting research on consumer perceptions of privacy in the Internet of Things to inform best practices, foster trust and security, and avoid creep, annoyance, and opt-out. Specifically, this research will address:
This research will help digital and innovation strategists apply consumer-facing IoT use cases across an ever-expanding set of interfaces, devices, sensor capabilities, and beyond-- and do so in ways that better respect and protect consumers and the collection, use, storage, aggregation, and sharing of their data.
We need your input! Please feel free to reach out to me at email@example.com, or leave a comment with any feedback, input, interview referrals you would suggest we consider.
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As part of our open research process, I would like to extend an invite for your input, feedback, case examples, or any other insights you’d like to contribute to our upcoming research around the Internet of Things.
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Your refrigerator has a message for you — and no, it’s not that you need more orange juice– it’s an ad for belly fat pills. Thanks, Refrigerator. This post was originally posted on Wearable World News. The original can be found here.
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I spend a lot of time reading and thinking about social data: what it is, what it isn’t, how to measure it, where it’s going.
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While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity.