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Webinar: “Data Everywhere: Lessons From Big Data in the Television Industry,” with Susan Etlinger on July 29

Altimeter Group

Join analyst Susan Etlinger for:

Description: 

Device proliferation, shifting distribution channels, and the popularity of social media are driving meaningful changes in consumer behavior that affect nearly every aspect of the TV business.

In this 1-hour webinar, analyst Susan Etlinger will explore the phenomenon of “TV Everywhere” and share findings from her recent report, Data Everywhere: Lessons From Big Data in the Television Industry. She'll cover the drivers of this new disruption, four use cases for the data, and actionable strategies to address the challenges and opportunities created by this new source of insight.

Slides and a recording of this webinar will be provided to all registrants. Susan's report is available for free download at: http://bit.ly/altimeter-report-big-data-tv.