New Report, New Service Offerings for Social Data

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Late last year, I started wondering about social media command centers. Salesforce had launched one, as had Brandwatch, but I wondered: were they really still relevant? Were companies investing in command center deployments, or had interest subsided since their heyday in 2010? I started talking to clients and vendors to take a pulse on how people were thinking about command centers, what they looked like, what were the use cases, and how they were calculating value. I looked at several … [Read more...]

Wildfire is dead. Long live Wildfire?

When Google bought Wildfire for $350M, it took many by surprise. What did Google want with a Social Relationship Management company? Google is in the ad business, not the SRM business. Last year Google announced it was integrating Wildfire’s technology into DoubleClick, and Wildfire dropped off the radar as a social business tool since then. So yesterday’s announcement that Wildfire Social Marketing Suite was being sunsetted was not a shock. Why the acquisition in the first place? Social … [Read more...]

Smart Spam? Security Concerns Around the Internet of Things

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Your refrigerator has a message for you -- and no, it’s not that you need more orange juice-- it’s an ad for belly fat pills. Thanks, Refrigerator. This post was originally posted on Wearable World News. The original can be found here. Recently computer security company, Proofpoint discovered a cyber attack (malware) campaign in which some 25% of compromised computers were smart devices, including home routers, webcams, home entertainment centers, burglar alarms, and yes—refrigerators. … [Read more...]

Interoperability: The Challenge Facing the Internet of Things

At the most basic level, the Internet of Things (IoT) is connectivity between people, processes and things. While this is as vast as it sounds—spanning all industries, the enterprise, and consumers — one of the central-most challenges facing IoT is the enablement of seamless interoperability between each connection. This post will explore the challenge interoperability poses to IoT, where we are today, and where we’re headed. Addressing this challenge is essential to unlocking the full potential … [Read more...]

Detecting Disruption: Interest vs. Investment of Emerging Technologies in the Enterprise

Survey Question: Often with emerging technologies, there is a disconnect between what people are excited or care most about vs. what they will actually invest in. Of the following technologies, please indicate your company’s interest or investment: (If you don't know what any of these technologies are, simply leave that row blank.)

One question Altimeter hears frequently is “What’s next?” A better way to ask this is “What should we care about?” Often with emerging technologies, there is a disconnect between what people are excited or care most about versus what they will actually invest in. As a research firm focused on business disruption, Altimeter lives at the crux of this distinction. To this end, we asked more than 100 Digital Strategists at Enterprise companies to delineate between interest and investment in … [Read more...]

Trends to Watch in 2014 from Altimeter Group

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As we launch into 2014, the analysts at Altimeter each pulled together a compilation of trends and issues they are watching closely this year. Below is a link to each post as well as a synopsis of some of the top themes we are exploring. As you read through each post, you’ll see that there are commonalities and overlap. This isn’t a surprise, as we have multiple people researching different aspects of customer experience, big data, innovation, and digital marketing. The diversity of thought and … [Read more...]

Social Data Market Momentum: It’s not about the firehose

In the past year, social data has continued to wend its way into organizations of all types, from large enterprise to small business to media and entertainment and the public sector. We've seen use cases far past marketing into product and service quality, entertainment programming, customer service, fraud detection and a host of other examples. Yet the idea of social data as an asset that requires real enterprise rigor--quality control, curation and integration with other data sources----is … [Read more...]

New Slides and Data: The State of Social Business 2013

Last month, we published our report, The State of Social Business 2013, based on data and analysis from four years of Altimeter’s annual digital strategists’ survey. Today, we’re happy to release the data charts from that report, in a downloadable, easy to share PowerPoint presentation that you can take and inject in your own presentations. Also included are two new data charts, shared in this presentation for the first time (See slides 4 and 21). To recap, we found that as enterprises … [Read more...]