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Pioneers on the Move: Rise of Social Commerce

November 1, 2010 By 39 Comments

By Lora Cecere, Partner Download our paper and presentation below, and register for a webinar with me and partner Jeremiah Owyang on Wednesday, December 1 at 11 am PST for a webinar on the Rise of Social Commerce.  Registration at: http://bit.ly/rscwebinar. Meet the new shopper. Underneath the keys of the keyboard, they are shopping in a new way. Unleashing the power of the social network, the digital consumer is shopping with friends, sharing recommendations, and actively engaging in … [Read more...]

Filed Under: Consumers, Customers, Enterprise, Innovation, Marketing, Report, Shameless plug, Shopping, Social

Day 2 recap of Rise of Social Commerce #RSC10

October 10, 2010 By 3 Comments

by Christine Tran On Thursday, we wrapped up our Rise of Social Commerce event, which culminated many months of planning and hard work at Altimeter Group, and an exciting year of developments in social commerce. You can now download speaker presentations from our event site, as well as watch video clips on Ustream. (These will continue to be updated.) Here are my favorite take-aways from Day 2 of our event: Pete Blackshaw of Nielsen Online kicked off the day with an outstanding presentation … [Read more...]

Filed Under: Consumers, Customers, Enterprise, Events, Marketing, Shameless plug, Shopping, Social

Webinar introducing “Socialgraphics”, a customer-centric approach to social strategy

January 11, 2010 By 11 Comments

Jeremiah Owyang and I will be running a free Webinar introducing how we are thinking about how companies can understand their customers through what we are calling "socialgraphics". To register for the Webinar: Register for Free Webinar: Understand Your Customers’ Social Behaviors, Hosted by Altimeter Group Wednesday, January 20, 2010 11:00 AM – 1:00 PM PST Beware of plans or proposals that start with “Twitter Strategy” or “Facebook … [Read more...]

Filed Under: Consumers, Customers, Marketing, Shameless plug, Social

Can you control your customers?

October 15, 2009 By 19 Comments

I just received an interesting email promotion for an upcoming conference. At the top of the email, in big bold letters was this: "It's time to take back control!" Now that definitely caught my eye, as I'm writing a book about being open. That's because the number one concern I hear from executives -- and especially  marketers -- is how out of control they feel these days. Here's some more text from the email: "Reaching today's consumers is more challenging than ever. Both savvy and wary of … [Read more...]

Filed Under: Advertising, Customers, Marketing, Social

Humorous example of social media monitoring: Sydney University

September 7, 2009 By 25 Comments

I was doing some research for my book, looking for instances of interesting social media monitoring when I came across this humorous example (thanks to BuzzNumbers). Jonathan Pease (not sure if it's the same Jonathan Pease who is on "Australia's Top Model"). was apparently bored in a university classroom and wrote this tweet: To which Sydney University replied in a tweet: To Jonathan Pease's credit, he took it all in stride and ended up retweeting Sydney University's and … [Read more...]

Filed Under: Customers, Learning, Social, Social networks, Twitter

Altimeter Welcomes New Partners

August 27, 2009 By 35 Comments

It's with great excitement that I'm announcing the addition of three new partners to Altimeter Group. Joining me will be Deb Schultz, Ray Wang, and Jeremiah Owyang (read their thoughts) -- three bright minds, true professionals, and most important of all, great people. (Read the press release.) Our Mission - Providing A Strategic Approach to Emerging Technologies Together, we are taking on the mission of helping clients understand and adapt emerging technologies into their strategies in a … [Read more...]

Filed Under: About Altimeter, Customers, Enterprise, Events, Innovation, Leadership, Shameless plug