How should businesses approach the Internet of Things? This is a complex question that many companies are grappling to assess and apply to their unique models, markets, and customer bases. To aid forward-thinking companies, Altimeter takes a fundamentally different approach -- a human approach -- to this question.
As the hype of IoT explodes, we help companies stay rooted in core business objectives and brand elements, while facilitating innovative frameworks for applying IoT to ‘future’ customer experience strategy.
We have services for both brands and technology vendors that want to better understand and leverage IoT. For brands, we offer education workshops and opportunity assessments. For technology vendors, we have thought leadership and marketing services, as well as ongoing or ad hoc advisory services that help companies think and communicate strategically and honestly as they approach IoT.
Learn more about our services related to customer experience and IoT here. Whether for services or research, don’t hesitate to reach out. We’re always looking to collaborate as we continue to help companies navigate the uncharted waters of disruption.
Why it’s not enough to simple be present on every digital channel
As we didn’t have time to answer all viewer questions after the 2014 State of Digital Transformation webinar, we’ve included our responses to the top inquiries here.
Altimeter’s recent research for its report, The 2014 State of Digital Transformation, uncovered that investing in new digital technologies (social, mobile, big data, cloud, etc.) doesn’t always equate to uniting those efforts around a common vision supported by an updated, integrated infrastructure.
As part of our open research process, I would like to extend an invite for your input, feedback, case examples, or any other insights you’d like to contribute to our upcoming research around the Internet of Things.
In this one-hour webinar, Brian Solis shares research on how businesses explore digital transformation, including results from a 2014 survey of leading digital strategists.
Thank you to everyone who joined us for Tuesday’s webinar on Digital Transformation. We had an excellent turnout from around the globe and received a lot of great questions throughout Brian’s presentation.
“Digital transformation” isn’t a trendy moniker to signify an increase in technology investment. It’s a renewed focus on the customer and the human side of business.
To learn more about the state of social media command centers, Altimeter Group spoke with three organizations — MasterCard, eBay, and Wells Fargo Bank.
As we launch into 2014, the analysts at Altimeter each pulled together a compilation of trends and issues they are watching closely this year.
In this report, industry analyst Susan Etlinger demonstrates how leading organizations are deriving actionable intelligence from a holistic view of social and enterprise data.
Over 30 Technologies Have Emerged, at a Faster Pace than Companies Can Digest. If you think social was disruptive, it was really just the beginning.
Have you read my report, “Make An App For That, Mobile Strategies For Retailers” yet? If so, and you didn’t have a chance to tune into today’s webinar, I want to share the content with you to use, share and discuss.
2011 was the year of the mobile shopper, so why aren’t retailers doing more to serve them? Today Altimeter Research has published its latest report, Make An App For That: Mobile Strategies For Retail.
Sales and operations planning processes are 35 years old and are currently experiencing a renaissance. The redefinition of the process powers growth and improves resiliency in the face of increasing volatility.