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The Content Marketing Software RFP (Webinar)

Altimeter Group

Why a content marketing software request for proposal (RFP)?

Against a backdrop of hundreds of content marketing vendors, with new ones emerging all the time, brands are challenged to articulate their content marketing needs. This makes creating an RFP and asking the right questions both of internal stakeholders as well as vendors incredibly difficult from the start.

In this 45-minute webinar, analyst Rebecca Lieb shares best practices for your content marketing software selection process, including her research on the content marketing software landscape and review of her template for your content marketing request for proposal.

Research in this webinar based on Rebecca's two recent reports: The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions and Content Marketing Software RFP: A Framework to Determine Needs & Solicit Proposals.

 Watch the 1-hour webinar on-demand:

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