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[NEW RESEARCH] Choosing The Tools For A Unified Content Strategy

Omar Akhtar

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Branded content is no longer just a marketing tactic, but a strategic tool that aids companies in delivering a great customer experience.

Hundreds of tools now claim to be the best-in-breed enterprise solutions for content creation, curation, management, delivery, and measurement. As a result, choosing the right software becomes an arduous and contentious process, Just take a look at Scott Brinker's most recent snapshot of the marketing tech landscape. All the tools in red are in some way related to the production, delivery and measurement of branded content.

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 Our latest research report will help you navigate this intimidating landscape of content tools by creating clarity around your strategy, identifying gaps and requirements in your content operations, and providing a framework for rating tools that make the final cut.

Choose The Right Content Software By Eliminating Choices

 

Follow these steps to eliminate vendor options at every stage, making the final selection process far easier. This will ensure you choose software that will successfully execute your chosen content strategy and help your company stay relevant by attaining the highest levels of digital maturity.

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