Trends to Watch in 2014 from Altimeter Group

About 2014 on graph

As we launch into 2014, the analysts at Altimeter each pulled together a compilation of trends and issues they are watching closely this year. Below is a link to each post as well as a synopsis of some of the top themes we are exploring. As you read through each post, you’ll see that there are commonalities and overlap. This isn’t a surprise, as we have multiple people researching different aspects of customer experience, big data, innovation, and digital marketing. The diversity of thought and … [Read more...]

Four Disruption Themes for Business

Altimeter 2013 Disruption Themes

By Altimeter's Research Team Analysts: Susan Etlinger, Charlene Li, Rebecca Lieb, Jeremiah Owyang, Chris Silva, Brian Solis; Consulting: Ed Terpening, Alan Webber: Researchers: Jon Cifuentes, Jessica Groopman, Andrew Jones, Jaimy Szymanski, Christine Tran Over 30 Technologies Have Emerged, at a Faster Pace than Companies Can Digest. If you think social was disruptive, it was really just the beginning. Altimeter’s research team recently convened for our annual research offsite and found … [Read more...]

SXSW Interactive: Exploring the Perhiphery

SXSW Interactive—or what I like to call it, “Geek Mardi Gras”—is over, and the dust is settling. Although there was no real central theme at this year’s SXSW Interactive conference, there were very interesting themes on the periphery of digital. It’s great that the conference curators are exploring the outside boundaries of “Interactive”.  It’s just that kind of attention to peripheral vision (and not a direct hit on traditional interactive) that will keep South-By relevant and … [Read more...]

The Mobile Experience, Tables, Chairs and Screens

This post originally appeared on Chris Silva's MakeMobileWork blog. We talk a lot about screens these days, so much so that for me to type the word "table" without appending a "t" onto the end has become somewhat of a difficult task. That said, there's much talk about how it's important to converse with customers across the multiplying number of screens we interact with daily, but little thought given to what the experiences on each screen, each surface really are. In a meeting this week, … [Read more...]

Pilot Series at Altimeter: Social Analytics and Strategy

By Jon Cifuentes, Researcher On Wednesday, July 27, Altimeter Group hosted a ‘Pilot Series’ event featuring moderating analysts, Lora Cecere and Susan Etlinger.  The topic at hand was Social Analytics - and more specifically, what businesses must do to prepare for this evolution in social contextual data’s increased volume and sophistication. Here are some key takeaways from the discussion and Q&A - further clarifying the need for businesses to prepare a strategy for the onslaught of … [Read more...]

Pioneers on the Move: Rise of Social Commerce

Download our paper and presentation below, and register for a webinar with me and partner Jeremiah Owyang on Wednesday, December 1 at 11 am PST for a webinar on the Rise of Social Commerce.  Registration at: http://bit.ly/rscwebinar. Meet the new shopper. Underneath the keys of the keyboard, they are shopping in a new way. Unleashing the power of the social network, the digital consumer is shopping with friends, sharing recommendations, and actively engaging in dialogue with brand owners on … [Read more...]

Day 2 recap of Rise of Social Commerce #RSC10

by Christine Tran On Thursday, we wrapped up our Rise of Social Commerce event, which culminated many months of planning and hard work at Altimeter Group, and an exciting year of developments in social commerce. You can now download speaker presentations from our event site, as well as watch video clips on Ustream. (These will continue to be updated.) Here are my favorite take-aways from Day 2 of our event: Pete Blackshaw of Nielsen Online kicked off the day with an outstanding presentation … [Read more...]

Webinar introducing “Socialgraphics”, a customer-centric approach to social strategy

Jeremiah Owyang and I will be running a free Webinar introducing how we are thinking about how companies can understand their customers through what we are calling "socialgraphics". To register for the Webinar: Register for Free Webinar: Understand Your Customers’ Social Behaviors, Hosted by Altimeter Group Wednesday, January 20, 2010 11:00 AM – 1:00 PM PST Beware of plans or proposals that start with “Twitter Strategy” or “Facebook … [Read more...]

New study: Deep brand engagement correlates with financial performance

I'm releasing today a new research report that I wrote in conjunction with Wetpaint called "ENGAGEMENTdb". The study looked at how the 100 most valuable brands -- as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking -- engaged in 11 different online social media channels. We critiqued the brands on not only their breadth of engagement across these channels, but also their depth, such as whether they reply to comments made on blog posts. Each brand was given a numerical … [Read more...]

Skittles bravely lets social media take over the homepage, redefines branding

On Monday, Skittles changed it's home page over to emphasis social media, specifically a Twitter search for "skittles". I've included a screenshot of it (click on it to see it full size). The result: "#skittles" was the top trending topic on Twitter on Monday, and actually took Twitter down as the buzz spread. Skittles did a great job at dominating the Twitter conversation, especially for a candy. On Tuesday, the home page shifted to highlight Skittle's Facebook page. It will likely shift … [Read more...]