Altimeter Group

“For Organizations, Real Time Is Not Fast Enough.”

- Jeremiah Owyang

A Holistic Approach To Emerging Technologies

The Altimeter

Archive for the ‘Consumers’ Category

January 11th, 2010

Webinar introducing "Socialgraphics", a customer-centric approach to social strategy

Jeremiah Owyang and I will be running a free Webinar introducing how we are thinking about how companies can understand their customers through what we are calling "socialgraphics". To register for the Webinar:
Register for Free Webinar: Understand Your Customers’…

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July 20th, 2009

New study: Deep brand engagement correlates with financial performance

I’m releasing today a new research report that I wrote in conjunction with Wetpaint called “ENGAGEMENTdb“. The study looked at how the 100 most valuable brands — as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking — engaged in…

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March 4th, 2009

Skittles bravely lets social media take over the homepage, redefines branding

On Monday, Skittles changed it’s home page over to emphasis social media, specifically a Twitter search for “skittles”. I’ve included a screenshot of it (click on it to see it full size). The result: “#skittles” was the top trending topic…

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September 22nd, 2008

Best video that describes the state of social media marketing

I showed this video at my speech in Tempe last week and I got several requests for the link. This is one of my favorite videos that shows the disconnect that advertisers have with their customers. It really captures how…

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