You are here: Home / Archives for Consumers

Four Disruption Themes for Business

April 18, 2013 By 19 Comments
Altimeter 2013 Disruption Themes

By Altimeter's Research Team Analysts: Susan Etlinger, Charlene Li, Rebecca Lieb, Jeremiah Owyang, Chris Silva, Brian Solis; Consulting: Ed Terpening, Alan Webber: Researchers: Jon Cifuentes, Jessica Groopman, Andrew Jones, Jaimy Szymanski, Christine Tran Over 30 Technologies Have Emerged, at a Faster Pace than Companies Can Digest. If you think social was disruptive, it was really just the beginning. Altimeter’s research team recently convened for our annual research offsite and … [Read more...]

Filed Under: About Altimeter, Consumers, Customers, Enterprise, Innovation, Marketing, Mobile, Research Themes, Strategy

SXSW Interactive: Exploring the Perhiphery

March 25, 2013 By Leave a Comment

SXSW Interactive—or what I like to call it, “Geek Mardi Gras”—is over, and the dust is settling. Although there was no real central theme at this year’s SXSW Interactive conference, there were very interesting themes on the periphery of digital. It’s great that the conference curators are exploring the outside boundaries of “Interactive”.  It’s just that kind of attention to peripheral vision (and not a direct hit on traditional interactive) that will keep South-By relevant … [Read more...]

Filed Under: Blogs, Consumers, Enterprise, Events, Innovation, Technololgy

The Mobile Experience, Tables, Chairs and Screens

July 26, 2012 By 1 Comment

This post originally appeared on Chris Silva's MakeMobileWork blog. We talk a lot about screens these days, so much so that for me to type the word "table" without appending a "t" onto the end has become somewhat of a difficult task. That said, there's much talk about how it's important to converse with customers across the multiplying number of screens we interact with daily, but little thought given to what the experiences on each screen, each surface really are. In a meeting this week, … [Read more...]

Filed Under: Consumers, Media, Mobile, Technololgy

Pilot Series at Altimeter: Social Analytics and Strategy

July 29, 2011 By 3 Comments

By Jon Cifuentes, Researcher On Wednesday, July 27, Altimeter Group hosted a ‘Pilot Series’ event featuring moderating analysts, Lora Cecere and Susan Etlinger.  The topic at hand was Social Analytics - and more specifically, what businesses must do to prepare for this evolution in social contextual data’s increased volume and sophistication. Here are some key takeaways from the discussion and Q&A - further clarifying the need for businesses to prepare a strategy for the onslaught … [Read more...]

Filed Under: Business Intelligence, Consumers, Enterprise, Learning, Social networks, Technololgy

Pioneers on the Move: Rise of Social Commerce

November 1, 2010 By 45 Comments

Download our paper and presentation below, and register for a webinar with me and partner Jeremiah Owyang on Wednesday, December 1 at 11 am PST for a webinar on the Rise of Social Commerce.  Registration at: http://bit.ly/rscwebinar. Meet the new shopper. Underneath the keys of the keyboard, they are shopping in a new way. Unleashing the power of the social network, the digital consumer is shopping with friends, sharing recommendations, and actively engaging in dialogue with brand owners on … [Read more...]

Filed Under: Consumers, Customers, Enterprise, Innovation, Marketing, Report, Shameless plug, Shopping, Social

Day 2 recap of Rise of Social Commerce #RSC10

October 10, 2010 By 3 Comments

by Christine Tran On Thursday, we wrapped up our Rise of Social Commerce event, which culminated many months of planning and hard work at Altimeter Group, and an exciting year of developments in social commerce. You can now download speaker presentations from our event site, as well as watch video clips on Ustream. (These will continue to be updated.) Here are my favorite take-aways from Day 2 of our event: Pete Blackshaw of Nielsen Online kicked off the day with an outstanding presentation … [Read more...]

Filed Under: Consumers, Customers, Enterprise, Events, Marketing, Shameless plug, Shopping, Social

Webinar introducing “Socialgraphics”, a customer-centric approach to social strategy

January 11, 2010 By 11 Comments

Jeremiah Owyang and I will be running a free Webinar introducing how we are thinking about how companies can understand their customers through what we are calling "socialgraphics". To register for the Webinar: Register for Free Webinar: Understand Your Customers’ Social Behaviors, Hosted by Altimeter Group Wednesday, January 20, 2010 11:00 AM – 1:00 PM PST Beware of plans or proposals that start with “Twitter Strategy” or “Facebook … [Read more...]

Filed Under: Consumers, Customers, Marketing, Shameless plug, Social

New study: Deep brand engagement correlates with financial performance

July 20, 2009 By 146 Comments

I'm releasing today a new research report that I wrote in conjunction with Wetpaint called "ENGAGEMENTdb". The study looked at how the 100 most valuable brands -- as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking -- engaged in 11 different online social media channels. We critiqued the brands on not only their breadth of engagement across these channels, but also their depth, such as whether they reply to comments made on blog posts. Each brand was given a numerical … [Read more...]

Filed Under: Advertising, Blogs, Consumers, Enterprise, Marketing, Media, Social, Technololgy, Twitter, Work

Skittles bravely lets social media take over the homepage, redefines branding

March 4, 2009 By 12 Comments

On Monday, Skittles changed it's home page over to emphasis social media, specifically a Twitter search for "skittles". I've included a screenshot of it (click on it to see it full size). The result: "#skittles" was the top trending topic on Twitter on Monday, and actually took Twitter down as the buzz spread. Skittles did a great job at dominating the Twitter conversation, especially for a candy. On Tuesday, the home page shifted to highlight Skittle's Facebook page. It will likely shift … [Read more...]

Filed Under: Blogs, Consumers, Marketing, Social networks, Twitter Tagged With: , , , , , ,

Best video that describes the state of social media marketing

September 22, 2008 By 10 Comments

I showed this video at my speech in Tempe last week and I got several requests for the link. This is one of my favorite videos that shows the disconnect that advertisers have with their customers. It really captures how advertisers see the world -- and how consumers are asking for a "divorce". One of the things I encourage marketers to think about is what kind of relationship they want to have with their customers -- and to consider what they have today. Is it transactional, … [Read more...]

Filed Under: Advertising, Consumers, Events, Social