Disclosure/disclaimer: I have placed an order for the Tesla Model 3. I am a registered Independent and this post is not an endorsement of Trump.
Other than beginning with the letter “T”, there’s something that both of these brands have in common.
They both created movements.
This was essential because both of these brands have disruptive, audacious ambitions. For Tesla and Elon Musk, it was taking on the established automotive industry by creating an electric car company from scratch. This April, it accepted 325,000 orders for the Model 3 in one week.
For Trump, it was taking on the political establishment and running for President with no political experience. Today, he will accept the Republican nomination for President. Regardless of where you sit on the political spectrum, you have to acknowledge Trump’s ability to galvanize a base.
With such disruptive ambitions, no ordinary leadership would suffice. Elon Musk and Donald Trump had to do more than just lead. They had to create a movement. Here's how they did it -- and what organizations eager to disrupt their industries need to master.
If you and your organization have the audacity to think big and want to break out, start thinking about how you’ll create a movement. You can’t be disruptive and drive exponential growth on your own — you’ll need to enlist the help of everyone in your ecosystem to be with and behind you every step of the way.
The 26.2B acquisition is one of Microsoft’s smartest plays, here’s why.
Charlene Li takes a look at what areas of digital transformation companies should invest in as the year begins.
Prophet’s Brand Relevance Index study identified the Top 50 Relentlessly Relevant Brand. Several digital brands broke into the top 50 — what did they do well to make it into this elite group of brands?
The new areas of focus for Altimeter’s research team in the New Year.
It’s time companies brought HR into the C-Suite.
How Altimeter will continue to do research as a part of Prophet Brand Strategy.
The start of a new era for Altimeter Group.
Why leaders are so hesitant to engage digitally, and what they can do to overcome that fear.
How to start crafting optimal customer experiences in the Internet of Things.
The CEO of Altimeter Group has a new book out which contains essential guidelines for how leaders can engage employees and customers on digital channels.
What leaders need to do to earn the trust of their employees and consumers in the digital age.
The digital trends and practices that require the most attention from business executives this year.
This month, we welcomed Omar Akhtar as our Managing Editor, a role that we created to shepherd exciting new initiatives at Altimeter.
Charlene Li and Jon Cifuentes share research on how leading organizations use social and digital technologies to create holistic employee engagement strategies that drive business impact and cultural change.
What you need to know about Facebook’s newly launched workplace collaboration tool, and the impact it could have in a highly competitive space.
Content marketing is hot, but it is not solely created by, inspired by, or used by marketing.
Employees are disengaged at work, and organizations have been exploring how social and digital technologies can address this problem.
In our research and client work at Altimeter, one of the most misunderstood issues we see is social business governance.
Charlene Li and I are pleased to offer you Altimeter’s latest research report focused on Social Business Governance.
We’re in the final stages of a new research report that is looking at the hot space of social selling, exploring how this nascent but quickly evolving approach to the sales process is being used by both sales and marketing teams with both trepidation and success.
I crossed an item off my bucket list when I gave a TED Talk at TED@IBM on Sept. 23rd. The event was part of the new TED Institute, which partners with companies to create TED-curated events.
Altimeter and Capgemini Consulting to Collaborate on Thought Leadership, Research, and Global Consulting
We’re pleased to announce that Susan Etlinger, Brian Solis and Rebecca Lieb are each speaking at this year’s event.
While most of the tech and business press focused on the functionality of the Apple Watch (digital crown, battery life, taptic engine, yadda yadda…) discreetly milling around the event were the fashion press, invited by Apple’s new fashion and design team.
In this one-hour webinar, analysts Andrew Jones and Charlene Li share how insights can be gleaned from social media.
A key factor to creating and delivering a great customer experience is the ability of a company’s workforce to modernize, use new technology platforms to connect with each other and customers, and most importantly, adopt a new mindset of openness and transparency.
Last week, Charlene Li, Ed Terpening, and I hosted a webinar on how large enterprises — like ARAMARK, Aetna, Kaiser Permanente, RadioShack — are rolling out corporate social media education, and why.
Take a look around our site today, you might notice a very subtle change. We’ve seen a lot of change in our industry, not to mention at Altimeter, since we started five years ago. It felt like the right time to refresh our brand.
As we launch into 2014, the analysts at Altimeter each pulled together a compilation of trends and issues they are watching closely this year.
Miss our recent report, The State of Social Business 2013? If you’re looking for a cheat sheet, here’s a visual of the key findings: The graphic below shows how companies are formalizing, organizing, and growing their social media efforts.
Last year, we asked companies about their top social strategy priorities. The second top response was “Developing Internal Education and Training.” Yet, when we surveyed companies earlier this year, we saw that only 38% had any education program in place, beyond ad hoc efforts.
Last month, we published our report, The State of Social Business 2013, based on data and analysis from four years of Altimeter’s annual digital strategists’ survey. Today, we’re happy to release the data charts from that report, in a downloadable, easy to share PowerPoint presentation that you can take and inject in your own presentations.
Each year, Altimeter surveys social strategists and executives, and shares our findings and analysis in Open Research reports. In our most recent report, we looked at our survey findings from the last four years, 2010 to 2013, to share our analysis of the state of social business.
I am thrilled to announce the promotion of Andrew Jones to Analyst at Altimeter.
Co-written with: Susan Etlinger, Rebecca Lieb, Andrew Jones, Linda Saindon, Brian Solis, and Ed Terpening The not-so-long awaited Twitter S-1 is out and now the intense scrutiny begins.
Jeremiah Owyang will be leaving Altimeter Group at the end of September to start a new company focused primarily on his passion for the Collaborative Economy.
As the founder of a small business, I know that the hiring and departure of each and every person makes a huge impact of the firm — and that this is an evitable part of the business.
Altimeter analysts Charlene Li and Brian Solis proudly introduce their new book The Seven Success Factors of Social Business Strategy. It was written to help readers learn how to better align social media strategies with business objectives to deliver real results and ROI.
In this webinar, Altimeter Group’s Charlene Li and Brian Solis review the six distinct stages that organizations move through as they evolve their social business strategy.
Five years ago, I started a company. At the time, it was simply just me deciding I wanted to do something different. I learned it was by far the hardest professional decision I have ever made, to strike out on my own.
In its latest research, Altimeter Group’s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are truly a “social business.”
Real-world case studies of best practice training programs are discussed, as well as outcome-oriented training strategies that will keep all levels of employees engaged.
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise.
Charlene Li sat down with Ken Blanchard, the author of The One Minute Manager, on the morning of June 21st, 2011 to discuss how leadership is being affected by social media.
There’s more to disruptive technologies than social to watch. In fact, we’re exploring a variety of new disruptive technologies, to see how they impact business, culture, and customer relationships.
One question I frequently get is “How much should I be spending on social media?” The answer, of course, is it depends. This report looks at how 140 Social Strategists spent on social media in 2010 — and their plans for 2011 (read report).
In Open Leadership, Charlene Li offers the next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while maintaining control.
“Be Open, Be Transparent, Be Authentic” are the current leadership mantras — but companies often push back.
I conducted the first of four Webinars on the ideas around “Open Leadership” and am making available the slides as well as a video recording. This Webinar laid out the reasons why open leadership is inevitable and required because of the adoption of social technologies.
We finally completed our final third webinar in our social strategy trilogy. It’s been great sharing our insights and widely releasing it to the community, and I hope you enjoy this final segment.
Jeremiah Owyang and I held a webinar entitled “Developing A Social Strategy” that had over 495 participants asking very insightful questions — we had a great time sharing the information and got new ideas on how to develop our thinking as well.
In 2009, a subset of the marketing-focused chapters were published as “Marketing In The Groundswell.”
Groundswell is required reading for executives seeking to protect and strengthen their company’s public image.