New Report, New Service Offerings for Social Data

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Late last year, I started wondering about social media command centers. Salesforce had launched one, as had Brandwatch, but I wondered: were they really still relevant? Were companies investing in command center deployments, or had interest subsided since their heyday in 2010? I started talking to clients and vendors to take a pulse on how people were thinking about command centers, what they looked like, what were the use cases, and how they were calculating value. I looked at several … [Read more...]

Interoperability: The Challenge Facing the Internet of Things

At the most basic level, the Internet of Things (IoT) is connectivity between people, processes and things. While this is as vast as it sounds—spanning all industries, the enterprise, and consumers — one of the central-most challenges facing IoT is the enablement of seamless interoperability between each connection. This post will explore the challenge interoperability poses to IoT, where we are today, and where we’re headed. Addressing this challenge is essential to unlocking the full potential … [Read more...]

2014 Trends: Organizing Around the Social Customer

Customer attention will continue to fragment in 2014, making it harder than ever for brands to engage with customers. But it will also be the year in which brands capitalize on a largely untapped opportunity presented by social media—applying social signals to enhance targeting and personalization in existing customer engagement channels such as email and advertising. Here are six trends that relate to this theme: 1. The promise of Social CRM will finally be fulfilled. Social Media Management … [Read more...]

Social Data Market Momentum: It’s not about the firehose

In the past year, social data has continued to wend its way into organizations of all types, from large enterprise to small business to media and entertainment and the public sector. We've seen use cases far past marketing into product and service quality, entertainment programming, customer service, fraud detection and a host of other examples. Yet the idea of social data as an asset that requires real enterprise rigor--quality control, curation and integration with other data sources----is … [Read more...]

It’s Time To Get Smart About Social Data Intelligence

by Susan Etlinger I spend a lot of time reading and thinking about social data: what it is, what it isn't, how to measure it, where it's going. But even the best strategy for collecting, analyzing and interpreting social data is just a set of pretty charts unless it is connected in a meaningful way to business objectives and, as importantly, actual business data. In the past year, we've seen social media proliferate throughout the organization. The average enterprise-class company has 178 … [Read more...]

Call for Insights #3: Altimeter Blog Ring and the Sentient World

Sentient World

Request: We want to hear from you. Tell us on your blog or website how the Sentient World impacts your business (positively or negatively), and we’ll cross-link to the conversation. Altimeter Group continues its blog ring in September and October to deepen understanding of our three research themes.  The next theme of focus is the Sentient World.  Consider these key questions when contributing to the conversation on your blog or website: Once the information exchange begins, how can … [Read more...]

Google+ The New Enterprise Social Network?

by Charlene Li and Chris Silva Google announced Google+ for Enterprises today with Hangouts integration into Docs and Calendar as well as administrative controls such as default posting to only within the company. We've been doing some research on the topic of enterprise social networks and, with Google moving into this market, have some thoughts around why this is a bigger deal than just another Google feature announcement. Google has a few things going for it that the pure plays like … [Read more...]

The Social Media ROI Cookbook: How Brands Measure the Revenue Impact of Social Media

Everyone talks about the challenges of measuring the revenue impact of social media, but how are top brands actually doing it? And are they successfully measuring ROI? My colleague Andrew Jones and I spoke with 16 brands, 38 vendors, 3 agencies and 4 ecosystem contributors, and surveyed 71 social media and analytics practitioners to answer this question and provide pragmatic recommendations. The result is our  “Social Media ROI Cookbook,” which aims to identify and describe the most … [Read more...]

Call for Insights #2: Altimeter Blog Ring and the Adaptive Organization

Adaptive Organization

Request: We want to hear from you. Tell us on your blog or website how the principles of an Adaptive Organization impact your business, and we’ll cross-link to the conversation. Altimeter Group continues its blog ring in July and August to deepen understanding of our three research themes. The next theme of focus is the Adaptive Organization. Consider these key questions when contributing to the conversation on your blog or website: What consumer technology trends will contribute to the … [Read more...]

Google Addresses Revenue Impact of Social Media with New Social Reports

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Even though the topic of social media ROI may sometimes seem like an endless game of Whack-a-Mole [see previous post], there's plenty of evidence to suggest we're inching ever closer to accountability. Today's announcement from the Google Social Analytics team aims to address some of the most pressing questions that marketers face when trying to understand the revenue impact of social media: How does traffic from social sites lead to conversion? What can we conclude about the impact of … [Read more...]