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Call for Insights #3: Altimeter Blog Ring and the Sentient World

September 5, 2012 By 6 Comments
Sentient World

Request: We want to hear from you. Tell us on your blog or website how the Sentient World impacts your business (positively or negatively), and we’ll cross-link to the conversation. Altimeter Group continues its blog ring in September and October to deepen understanding of our three research themes.  The next theme of focus is the Sentient World.  Consider these key questions when contributing to the conversation on your blog or website: Once the information exchange begins, how can … [Read more...]

Filed Under: Blogs, Business Intelligence, content marketing, Learning, Mobile, Research Themes, Technololgy Tagged With: ,

Google+ The New Enterprise Social Network?

August 29, 2012 By 18 Comments

by Charlene Li and Chris Silva Google announced Google+ for Enterprises today with Hangouts integration into Docs and Calendar as well as administrative controls such as default posting to only within the company. We've been doing some research on the topic of enterprise social networks and, with Google moving into this market, have some thoughts around why this is a bigger deal than just another Google feature announcement. Google has a few things going for it that the pure plays like … [Read more...]

Filed Under: Business Intelligence, Enterprise, google, Social, Social networks

The Social Media ROI Cookbook: How Brands Measure the Revenue Impact of Social Media

July 24, 2012 By 25 Comments

Everyone talks about the challenges of measuring the revenue impact of social media, but how are top brands actually doing it? And are they successfully measuring ROI? My colleague Andrew Jones and I spoke with 16 brands, 38 vendors, 3 agencies and 4 ecosystem contributors, and surveyed 71 social media and analytics practitioners to answer this question and provide pragmatic recommendations. The result is our  “Social Media ROI Cookbook,” which aims to identify and describe the most … [Read more...]

Filed Under: Business Intelligence, Enterprise, Report, Research, Social, Social networks, Uncategorized

Call for Insights #2: Altimeter Blog Ring and the Adaptive Organization

July 2, 2012 By 7 Comments
Adaptive Organization

Request: We want to hear from you. Tell us on your blog or website how the principles of an Adaptive Organization impact your business, and we’ll cross-link to the conversation. Altimeter Group continues its blog ring in July and August to deepen understanding of our three research themes. The next theme of focus is the Adaptive Organization. Consider these key questions when contributing to the conversation on your blog or website: What consumer technology trends will contribute to the … [Read more...]

Filed Under: Blogs, Business Intelligence, Enterprise, Innovation, Leadership Tagged With:

Google Addresses Revenue Impact of Social Media with New Social Reports

March 20, 2012 By 4 Comments
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Even though the topic of social media ROI may sometimes seem like an endless game of Whack-a-Mole [see previous post], there's plenty of evidence to suggest we're inching ever closer to accountability. Today's announcement from the Google Social Analytics team aims to address some of the most pressing questions that marketers face when trying to understand the revenue impact of social media: How does traffic from social sites lead to conversion? What can we conclude about the impact … [Read more...]

Filed Under: Business Intelligence, google, Social networks

Pilot Series at Altimeter: Social Analytics and Strategy

July 29, 2011 By 3 Comments

By Jon Cifuentes, Researcher On Wednesday, July 27, Altimeter Group hosted a ‘Pilot Series’ event featuring moderating analysts, Lora Cecere and Susan Etlinger.  The topic at hand was Social Analytics - and more specifically, what businesses must do to prepare for this evolution in social contextual data’s increased volume and sophistication. Here are some key takeaways from the discussion and Q&A - further clarifying the need for businesses to prepare a strategy for the onslaught … [Read more...]

Filed Under: Business Intelligence, Consumers, Enterprise, Learning, Social networks, Technololgy

Altimeter Is Hiring Analysts for Mobile, Business Intelligence, and Digital Advertising/Media

March 3, 2011 By 3 Comments

We’re excited to announce that we are looking for people to fill analyst roles in three areas: Mobile, Business Intelligence, and Digital Advertising & Media. Why these areas? Altimeter is focused on creating strategies for companies around disruptive technologies – not just social media. We hear from clients over and over again that they need deeper strategies in these three areas, hence our focus. I’ve included more details about each area below. We take special pride in our … [Read more...]

Filed Under: About Altimeter, Business Intelligence, Careers, Mobile Tagged With: , , , , , , , , ,