Earlier in the year, I spent some time with Jason Ankeny. He was, at the time, writing an article for Entrepreneur on “the next five years” of business for the print edition. He assembled a pretty stellar cast to serve as his panel and I was more than excited to join in.
Ankeny set up the discussion this way…
The period between 2015 and 2020 is poised to redefine virtually every facet of how we live and work. It probably won’t bring jetpacks and hoverboards, but it will usher in other radical technologies, business models, customer experiences and even a new breed of entrepreneurs—a wave of so-called digital natives who think and act differently from every generation before them.
Entrepreneur asked leading futurists and cultural anthropologists what this brave new world will be like, how it will evolve and what you need to know to thrive within it.
I’ve included as excerpt below but you can read the entire article here.
The older generation is making decisions based on their experience and how they went through life—going to college, getting a job, getting married, buying a house and buying a car. Today’s generation is rethinking whether or not college is important, and whether they want full-time jobs or want to be entrepreneurs. They’re rethinking whether to buy cars because they can take Uber everywhere. They’re shedding belongings because they don’t want the burdens of ownership. Their value system is profoundly different, and they’re forming relationships with products and services based on the things they value and appreciate. They want authenticity, they want transparency, and they want to know your business is thinking about questions like sustainability.
The way we go about business is slowly dying. Connected consumerism says that things are not only changing, but are so radically different that the business models we have today cannot support a much more dynamic approach to the market. Even if you’re over the age of 35, if you use an iPad or social networks or apps, you slowly start to act like a Millennial. It influences how you make decisions and where you go for information. All of this starts to add up differently from being a traditional customer: The touchpoints, the screens we use, our expectations—we become more demanding, more informed and more connected.
The research you do around the digital customer experience allows you to understand where you’re going to make your investments. A lot of times, people go to market believing that the functions of sales and marketing and services are just the bolt-on pieces to go and be successful around your vision and your product, when in fact, it’s the opposite.
Ideas don’t really count until you can demonstrate relevance, engagement and momentum. Entrepreneurs who have a purpose will succeed, as opposed to entrepreneurs who have a product. If you don’t understand this, you’re destined to be irrelevant because you never tried to be relevant in the first place.
Tom Cheesewright founded the applied futurism practice Book of the Future and is a regular presence on U.K. TV and radio. He previously launched a series of technology-driven startups, including venture-backed big data analytics firm CANDDi.
Peter Diamandis is chairman and CEO of the XPrize innovation competition, executive chairman of Silicon Valley-based teaching organization Singularity University and the founder of more than a dozen high-tech organizations.
Steven Kotler co-founded and serves as director of research for the Flow Genome Project. Diamandis and Kotler have teamed on two books: Abundance: The Future Is Better Than You Think and Bold: How to Go Big, Create Wealth and Impact the World.
Bob Johansen is a distinguished fellow at nonprofit research organization Institute for the Future. His latest book, The Reciprocity Advantage: A New Way to Partner for Innovation and Growth (written with Karl Ronn), argues that businesses can gain a competitive advantage by sharing assets and forming collaborative relationships.
Brian Solis speaks with Entrepreneur Magazine’s Jason Ankeny on the future of business.
How to get your business noticed in a sea of content and media.
I recently partnered with Genesys to explore the state and future of customer experience (CX).
Customer experience is meant to be evocative, not reactive, and the current state of call centers isn’t helping.
Why it’s not enough to simple be present on every digital channel
Consumers will soon demand mobile-only experiences from the brands that engage them. Our report identifies the steps companies can take to start thriving in this new reality.
These last few years have been an interesting ride. As fun as it has been, it is the next few years that will be the most telling and also transformative if all goes according to plan.
In a late 2013 study, Gallup found that only 13% of workers actually feel engaged at their jobs. What’s worse is that 63% of the workforce is not engaged at all.
When I published the first in a new series of reports exploring the state and future of Digital Transformation, it was almost the antithesis of a typical technology report.
In our research and client work at Altimeter, one of the most misunderstood issues we see is social business governance.
As we didn’t have time to answer all viewer questions after the 2014 State of Digital Transformation webinar, we’ve included our responses to the top inquiries here.
For our latest report, Altimeter Group partnered with LinkedIn to study the importance of relationship building among the most socially engaged companies on LinkedIn. We found that, by using social technologies to improve relationships, businesses witness incredible results.
Altimeter’s recent research for its report, The 2014 State of Digital Transformation, uncovered that investing in new digital technologies (social, mobile, big data, cloud, etc.) doesn’t always equate to uniting those efforts around a common vision supported by an updated, integrated infrastructure.
In this one-hour webinar, Brian Solis shares research on how businesses explore digital transformation, including results from a 2014 survey of leading digital strategists.
We’re pleased to announce that Susan Etlinger, Brian Solis and Rebecca Lieb are each speaking at this year’s event.
Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future.
I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement?
Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed to optimize the pursuit of business objectives.
Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital appendages, we focus on small screens throughout our day, every day and in all we do.
There’s a lot of talk about the future of work… Technology is indeed connecting us in ways that improve communication, discovery and connectivity.
Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments.
It’s no corporate HR secret: the greater investment made into employees, the greater the ultimate reward back to the company.
How teens use social media and why it matters to you. Generation Z = (Today’s Teens, Preteens and Children)
Silicon Valley is more than a place, it’s a movement. While many debate where the “next” Silicon Valley will gain prominence, the point that many onlookers miss is that innovation is at the heart of the crusade.
Thank you to everyone who joined us for Tuesday’s webinar on Digital Transformation. We had an excellent turnout from around the globe and received a lot of great questions throughout Brian’s presentation.
“Digital transformation” isn’t a trendy moniker to signify an increase in technology investment. It’s a renewed focus on the customer and the human side of business.
Miss our recent report, The State of Social Business 2013? If you’re looking for a cheat sheet, here’s a visual of the key findings: The graphic below shows how companies are formalizing, organizing, and growing their social media efforts.
Last month, we published our report, The State of Social Business 2013, based on data and analysis from four years of Altimeter’s annual digital strategists’ survey. Today, we’re happy to release the data charts from that report, in a downloadable, easy to share PowerPoint presentation that you can take and inject in your own presentations.
Each year, Altimeter surveys social strategists and executives, and shares our findings and analysis in Open Research reports. In our most recent report, we looked at our survey findings from the last four years, 2010 to 2013, to share our analysis of the state of social business.
In this webinar, they discuss the seven factors that successful social businesses share and how their strategies are designed to deliver business value.
Altimeter analysts Charlene Li and Brian Solis proudly introduce their new book The Seven Success Factors of Social Business Strategy. It was written to help readers learn how to better align social media strategies with business objectives to deliver real results and ROI.
In this webinar, Altimeter Group’s Charlene Li and Brian Solis review the six distinct stages that organizations move through as they evolve their social business strategy.
By now you’ve more than heard about Yahoo’s massive $1.1 billion acquisition of Tumblr. The deal is done, another Internet entrepreneur and early employees become multimillionaires, Marissa Mayer’s Yahoo earns a new shot at digital relevance, and hundreds of millions of Tumblr users go about their Tumbling life as if it were just another day.
In its latest research, Altimeter Group’s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are truly a “social business.”
The potential for social influence is enormous on both sides of the equation. Services that rank and identify “influence” open the door to new opportunities for businesses to cultivate mutually beneficial relationships with digital tastemakers and authorities.
The End of Business As Usual explores each layer of the complex consumer revolution that is changing the future of business, media, and culture. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.
Engage! examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program.
Putting the Public Back in Public Relations is a crucial guidebook for helping brands navigate the social economy, while enhancing your career and future in the process.
Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights.