Blogs

Facebook Files S-1 for $5 Billion IPO

February 2, 2012 By brian 1 Comment

by Brian Solis, principal analyst Just a few moments ago, Facebook officially filed an S-1 for an initial public offering seeking to raise $5 billion. Here are a few key findings… - 845 million monthly active users, year over year growth of 39% - 483 million daily active users as of December, year over year growth of 48% - 425 million monthly mobile users - 100 billion friend connections as of December 31, 2011 - 2.7 billion Likes and comments per day during the last … [Read more...]

Filed Under: Blogs, Facebook Tagged With: Facebook, ipo, public, s-1, sec

Social Strategy Webinar Slides Now Available

February 25, 2010 By Charlene Li 15 Comments

Jeremiah Owyang and I held a webinar entitled "Developing A Social Strategy" that had over 495 participants asking very insightful questions -- we had a great time sharing the information and got new ideas on how to develop our thinking as well. Many people who wanted to attend the webinar weren't able to because of schedule conflicts. We also received quite a few requests from people for the slides or recording so that they can forward it to colleagues and friends who would benefit from the … [Read more...]

Filed Under: Advertising, Blogs, Events, Learning, Marketing, Podcasts, Social, Social networks, Twitter

“Socialgraphics” webinar slides and recording now available

January 20, 2010 By Charlene Li 28 Comments

Thanks to everyone who attended the webinar we held today on "Understanding Your Customers' Social Behaviors". Many people wanted to attend the webinar but weren't able to because of schedule conflicts. So we're making the slides and a video recording (slides and audio) available here. You can also download from Slideshare.net (for slides) and drop.io (for the recording). Also, there was a vibrant conversation taking place on sites like Twitter, using the hashtag #socialgraphics (for search of … [Read more...]

Filed Under: Advertising, Blogs, Events, Learning, Marketing, Podcasts, Social, Social networks, Twitter Tagged With: charleneli, engagement, jowyang, pyramid, socialgraphics

New study: Deep brand engagement correlates with financial performance

July 20, 2009 By Charlene Li 121 Comments

I'm releasing today a new research report that I wrote in conjunction with Wetpaint called "ENGAGEMENTdb". The study looked at how the 100 most valuable brands -- as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking -- engaged in 11 different online social media channels. We critiqued the brands on not only their breadth of engagement across these channels, but also their depth, such as whether they reply to comments made on blog posts. Each brand was given a numerical … [Read more...]

Filed Under: Advertising, Blogs, Consumers, Enterprise, Marketing, Media, Social, Technololgy, Twitter, Work

Would you invite 16 bloggers to spend 24 hours with your company? The Navy did.

June 14, 2009 By Charlene Li 10 Comments

(I previously wrote an intro and link post about the bloggers who went on the USS Nimitz.) When the Navy issued the invitation for 16 bloggers to spend a day on the USS Nimitz, I thought there had to be string attached, or that the Navy wanted to use us bloggers as propaganda spreaders. But hey, I'm used to people pitching me and trusted myself to be able to figure out the real story behind the Navy "story". But surprisingly, there were no pre-conditions, no restrictions on access other than … [Read more...]

Filed Under: Blogs, Enterprise, Social, Technololgy Tagged With: blogger, charleneli, embark, nimitz, open, policy, transparency

MLB.TV Blog – MIA

April 8, 2009 By Charlene Li 3 Comments

I was tipped off by IDG report Juan Carlos Perez that Major League Baseball had pulled their MLB.TV blog earlier today, after opening day problems for the paid service that broadcasts games in real time. (The service starts at $14.95/month or $79.95/year). You can read the story by Perez at Computerworld. As Perez wrote, the MLB.TV blog had been active for months, with hundreds of comments from MLB.TV subscribers. But now all that remains is a single terse entry. Gone are the posts chronicling … [Read more...]

Filed Under: Blogs, Media, Technololgy, Video

Bloggers On the USS Nimitz

March 26, 2009 By Charlene Li 13 Comments

I was recently invited to participate in a Blogger Embark to visit and spend the night on the USS Nimitz off the California coast along with a dozen or so other bloggers at the end of May. When I got the invite, I just about fell out of my seat -- my first thought was COOL. But very quickly, my second thought was whether it made sense for me to go. As you can imagine, the military isn't something I write about, and clearly, the Navy PR team is hoping to get some good coverage out of it. … [Read more...]

Filed Under: Blogs, Serendipity, Twitter Tagged With: blogger, Blogs, charleneli, military, navy, nimitz, org

Skittles bravely lets social media take over the homepage, redefines branding

March 4, 2009 By Charlene Li 12 Comments

On Monday, Skittles changed it's home page over to emphasis social media, specifically a Twitter search for "skittles". I've included a screenshot of it (click on it to see it full size). The result: "#skittles" was the top trending topic on Twitter on Monday, and actually took Twitter down as the buzz spread. Skittles did a great job at dominating the Twitter conversation, especially for a candy. On Tuesday, the home page shifted to highlight Skittle's Facebook page. It will likely shift … [Read more...]

Filed Under: Blogs, Consumers, Marketing, Social networks, Twitter Tagged With: charleneli, Facebook, home page, homepage, Marketing, Skittles, Twitter

Super Bowl Twitter Chatter map from the New York Times

February 2, 2009 By Charlene Li 10 Comments

This is a very cool mashup application using time lapsed "tweets" created by the New York Times to track what was capturing the people's attention during the Super Bowl. The tweets are shown on a map of the US to show where they originated, and like a tag cloud, the size denotes how many people are tweeting those words. The NYTimes folks put together several fun cuts of the data. My favorites are below, but to really capture the coolness of this mashup, be sure to "play" each tweet stream. The … [Read more...]