I will be speaking at the Social Media Strategies Summit in San Francisco September 27-29. The conference includes two parallel tracks; one focused on “Content Creation, Marketing & Monitoring” and the other “Driving Social Media & Content Marketing ROI”—both important topics that are top-of-mind among social media strategists.
My talk will focus on Employee Advocacy: the use of employees to promote the brand in social media. According to our latest research, programs like these are growing rapidly, with close to 90% of brands telling us they either have an advocacy program or are planning one. Many of these programs started out as small ambassador programs, usually comprised of a small group of individuals certified to represent the brand. Today’s advocacy is about scale—reaching every employee as a potential advocate, making his or her posts about work as natural as possible to move the needle on brand health.
My talk will cover:
If you make it to my talk (Thursday, 9/29 at 11:45), please say hello—and I will be happy to answer any questions you may have. You may also run into me at these sessions, which top my list:
Lastly, one of the most important benefits of conferences like these is the opportunity to connect with peers and share war stories and successes. This conference provides lots of opportunities to network, so take advantage of it! Hope to see you there.
Upcoming speaking engagements for Ed Terpening.
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Jessica Groopman’s guest post for the TRUSTe blog.
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