Future Of Social Networks presentation from SXSW

I had the honor of presenting at the SXSW conference last Saturday, on the topic "The Future Of Social Networks". I've embedded the slides below, and you can also access them on SlideShare. Below the slides I've included a quick synopsis, including examples of what the future will look like. I'd also like to get your ideas of what you think the experience will be like if/when your identity, contacts, and social activities are ubiquitous. Update: Some additional resources include a Twitter feed … [Read more...]

Predictions for 2009

As Peter Kim writes, "Community and collaboration are a wonderful thing." Pete took the initiative to wrangle 14 social media bloggers to give our predictions for 2009. He's summarized some of the top predictions in a blog post, and also published all of the predictions in a PDF that's available as a free download, on Scribd, or embedded below. I've republished my social media predictions below, as well as a few new ones that I've thought about since my submission to … [Read more...]

Crowdsourcing the logo for Altimeter

I've had good success setting up my own business at Altimeter Group but one thing I never got around to doing was getting a logo done. Last summer, I was briefed crowdSPRING, which is a marketplace for creative projects. So I've decided to put my logo up as a project there, where designers can submit their ideas. Why put my brand logo design in the hands of complete strangers? Well, I figured that anything is better than the simple font-based brand identity I have now! I also looked at … [Read more...]

Best video that describes the state of social media marketing

I showed this video at my speech in Tempe last week and I got several requests for the link. This is one of my favorite videos that shows the disconnect that advertisers have with their customers. It really captures how advertisers see the world -- and how consumers are asking for a "divorce". One of the things I encourage marketers to think about is what kind of relationship they want to have with their customers -- and to consider what they have today. Is it transactional, … [Read more...]