I just received an interesting email promotion for an upcoming conference. At the top of the email, in big bold letters was this: "It's time to take back control!" Now that definitely caught my eye, as I'm writing a book about being open. That's because the number one concern I hear from executives -- and especially marketers -- is how out of control they feel these days. Here's some more text from the email: "Reaching today's consumers is more challenging than ever. Both savvy and wary of … [Read more...]
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Revealing Google’s Stealth Social Network Play
This post was collaboratively written on a wiki by Charlene Li, who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technology at the Altimeter Group. Google has quietly been launching a social network right under our own chins. No, it's not about Google extending Orkut, a social networking platform they developed a few years ago, or growing Google groups, or even launching … [Read more...]
Filed Under: Advertising, Portals, Search, Social, Social networks Tagged With: charleneli, Facebook, friendster, google, myspace, social, social network
New study: Deep brand engagement correlates with financial performance
I'm releasing today a new research report that I wrote in conjunction with Wetpaint called "ENGAGEMENTdb". The study looked at how the 100 most valuable brands -- as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking -- engaged in 11 different online social media channels. We critiqued the brands on not only their breadth of engagement across these channels, but also their depth, such as whether they reply to comments made on blog posts. Each brand was given a numerical … [Read more...]
Filed Under: Advertising, Blogs, Consumers, Enterprise, Marketing, Media, Social, Technololgy, Twitter, Work
Microsoft Bing’s focus on decisions is smart — but not a Google killer
Apologies for the long title, but I wanted to get one thing across before diving into my review of Microsoft's new search engine Bing. (The site was announced on Thursday at the All Things Digital conference and will be available June 3rd. I was given a pre-launch briefing and have had access to a preview site.) Bing is not a Google killer. But that isn't necessarily a bad thing, and in fact, I think Microsoft is taking a pretty darn smart move by focusing on being a "decision engine". Here's … [Read more...]
Filed Under: Advertising, Search Tagged With: bing, charleneli, google, microsoft, search
Why Social Media Marketing Fails – Notes From Web 2.0 Expo panel
I had the honor and pleasure of being on a panel with my two former Forrester colleagues, Peter Kim (now at Dachis Corporation) and Jeremiah Owyang (still at Forrester). Our topic: "Why Social Media Marketing Fails -- and What To Do About It". Peter organized the panel to discuss four topics: How can I get my culture to adapt? How can I make my campaigns work? What am I supposed to measure? Does social media even matter? I've included an audio podcast of the … [Read more...]
Filed Under: Advertising, Events, Marketing, Social networks Tagged With: charleneli, jowyang, peterkim, smfail, web2e
Future Of Social Networks presentation from SXSW
I had the honor of presenting at the SXSW conference last Saturday, on the topic "The Future Of Social Networks". I've embedded the slides below, and you can also access them on SlideShare. Below the slides I've included a quick synopsis, including examples of what the future will look like. I'd also like to get your ideas of what you think the experience will be like if/when your identity, contacts, and social activities are ubiquitous. Update: Some additional resources include a Twitter feed … [Read more...]
Filed Under: Advertising, Enterprise, Events, Media, Social, Social networks, Twitter
Predictions for 2009
As Peter Kim writes, "Community and collaboration are a wonderful thing." Pete took the initiative to wrangle 14 social media bloggers to give our predictions for 2009. He's summarized some of the top predictions in a blog post, and also published all of the predictions in a PDF that's available as a free download, on Scribd, or embedded below. I've republished my social media predictions below, as well as a few new ones that I've thought about since my submission to … [Read more...]
Filed Under: Advertising, Blogs, Media, Shopping, Social, Social networks
Crowdsourcing the logo for Altimeter
I've had good success setting up my own business at Altimeter Group but one thing I never got around to doing was getting a logo done. Last summer, I was briefed crowdSPRING, which is a marketplace for creative projects. So I've decided to put my logo up as a project there, where designers can submit their ideas. Why put my brand logo design in the hands of complete strangers? Well, I figured that anything is better than the simple font-based brand identity I have now! I also looked at … [Read more...]
Filed Under: Advertising, Agency, Shameless plug, Social networks, Startups
Best video that describes the state of social media marketing
I showed this video at my speech in Tempe last week and I got several requests for the link. This is one of my favorite videos that shows the disconnect that advertisers have with their customers. It really captures how advertisers see the world -- and how consumers are asking for a "divorce". One of the things I encourage marketers to think about is what kind of relationship they want to have with their customers -- and to consider what they have today. Is it transactional, … [Read more...]
Filed Under: Advertising, Consumers, Events, Social
